Tag Archives: Issue 84

WMGC Presents Bikes For Kids

Beasley Media Group’s WMGC-FM (Detroit) has kicked off The 105.1 Bounce’s Bikes for Kids Holiday Collection.

The Bounce’s BIGG & Foolish with Shay in the Morning know that when you ask most kids in the Motor City what they would like for Christmas, the answer is clear… a new bike! The station will ask listeners to donate new bikes, as well as cash donations, in an effort to help bring a smile to the faces of needy children in the
community.

The collections will be held on December 1, 8 and 15. The final collection and distribution day will take place on December 16, 2017.  “There is nothing like the generosity and big hearts of the people of the Detroit Metro Area,” said Bounce 105.1 Morning Personality BIGG. That has inspired us to weave our way into it. Giving a bicycle to kids in need for the holidays is a way we would love to do it!”

“We are so proud that Bigg, Foolish, Shay Shay and the team came up with this idea,” said station Program Director Al Payne. “It’s an amazing testament to their care and passion for the community we serve. The entire Bounce staff will enjoy riding along and supporting them on this incredible holiday journey!”

WHMI Raises Over $43,000 for Food Bank

WHMI-FM (Howell) just wrapped up a fundraising partnership between the station and the Gleaners Community Food Bank, which exceeded all expectations in terms of generosity.

Bridget Brown, the Director of Donor Relations for Gleaners Community Food Bank of Southeastern Michigan says that an unofficial final tally of money received during WHMI’s 12 Days of Gleaners indicates members of the Livingston County community donated $43,313 during the twelve-day period that ended the day before Thanksgiving. With Ford Motor Company matching all donations dollar for dollar, plus a $7,500 grant from Sunrise Rotary, Brown says a total of $94,126 was raised for the project to provide every family in need with a full holiday meal. That far surpasses the $20,000 goal that Gleaners said would be needed to provide a meal to the roughly 1,000 families in the area that needed assistance putting a holiday meal on the table. With Gleaner’s organizational buying power, a full meal is possible from just a $20 donation.

The additional dollars will be used to continue the Gleaners mission of helping to provide food for area families in need through the Shared Harvest Pantry in Genoa Township, which is set up like a store, allowing clients to shop for what they need as if they were making a trip to the supermarket. You can find further details about Gleaners through the link below.

WION Sends ‘Treasures for Troops’

WION Radio (Ionia) hosted its fourth annual “Treasures for Troops” campaign November 13-20 with help from The Muir Village Market, The Lowell Area Chamber of Commerce, and Young Chevrolet-GMC.

This year’s drive met it’s new goal of sending 200 large “Flat Rate” boxes  to deployed soldiers! WION’s listeners contributed items at drop off locations throughout their community for the Blue Star Mothers Chapter 188 to prepare, package and mail “Boxes of Love” to servicemen and women.

Each box carries a variety of items including food, clothing, games, utility items and personal care items.  The Blue Star Mothers have a “trademark” way of packing their boxes, such as using small candies like packing peanuts to make sure no space is wasted between items. The boxes of love that were sent out with WION’s Treasures for Troops also contained lots of personalized Christmas and other  cards that were decorated at elementary schools, boy scouts, girls scouts,  listeners, and volunteers assisting on packing day.

WNEM Hires Former MAB Foundation Scholarship Winner

Kylee Miller

Kylee Miller has joined WNEM-TV (Saginaw) as Meteorologist.  Miller attended an Early College Alliance program (ECA) at Eastern Michigan University her junior and senior year of high school where she graduated with her associate’s degree.  Miller continued to pursue a meteorology degree at Central Michigan University. She graduated with her degree in Meteorology, a minor in math, and a concentration in broadcasting.

Miller received the Midwest Communications, Inc. broadcasting scholarship through the MAB  Foundation for her weather broadcasts when she was at CMU. She also is featured on the “Fired Up and Focused” section on Central Michigan University’s website to promote the Meteorology and News Central 34 program.

Before joining WNEM, Miller worked as a meteorologist in Lansing, Flint, and Detroit. She also recently moved back from Denver, Colorado, where she was a meteorologist at WeatherNation, covering everything from hurricanes to tornadoes.

WDTW-FM Flips to Alternative

iHeartMedia has announced the debut of an Alternative format on WDTW-FM (Detroit), as “Alt 106.7.”  The station launched November 21 and is rolling out with 10,000 songs commercial-free, playing music from the likes of The Foo Fighters, Red Hot Chili Peppers, Green Day, Linkin Park, twenty one pilots, Blink 182, The Killers and more.

“The city of Detroit is going through a renaissance now – a big comeback,” SVP/programming Tony Travatto said. “This station will be a cool new piece in the renaissance. Alt 106.7 will be the go-to destination for listeners to find the best in alternative music. We’re committed to helping listeners discover new music and serving as an ambassador for up-and-coming local bands.”

Caroline Beasley Wins Leadership Award

Caroline Beasley

Beasley Media Group CEO Caroline Beasley was recognized among this year’s honorees at the 2017 Women Who Lead Luncheon, presented by the Alliance for Women in Media (AWM).  The event took place November 14 in New York City.

“I am humbled to be recognized by AWM with this distinguished honor,” said Beasley. “It is a privilege to work with all of the outstanding women who lead on a daily basis at Beasley Media Group.  I am proud to be on their team.”

Beasley is consistently on Radio Ink’s 40 Most Powerful People in Radio list, and was the magazine’s Executive of the Year in 2016.

Beasley owns and operates WCSX-FM, WRIF-FM and WMGC-FM in Detroit along with other properties natiowide.

MPA Seeks Journalist of the Year, McCree Award Winners

The Michigan Press Association is looking for entries for its 2017 Journalist of the Year and McCree Awards.

Journalist of the Year
The Richard Milliman Michigan Journalist of the Year award is in an annual competition sponsored by the Michigan Press Association Foundation. The contest is open to all professional journalists in Michigan and honors an individual journalist whose work had a significant impact, locally or statewide. Journalists may submit a body of work published, broadcast, or posted from October 1, 2016 through December 1, 2017. Entries for the 2017 contest will be accepted through December 15. Learn more at www.michiganpress.org/mijoy/

Wade H. McCree Awards for the Advancement of Justice
The McCree Awards recognize Michigan broadcast, print and on-line journalists whose work fosters greater public understanding of the values of our legal and judicial systems. To be eligible, journalistic work must be published, broadcast and/or posted between Jan. 1 and Dec. 31, 2017. The work must inform and educate citizens about the role of the law, the courts, law enforcement agencies or the legal profession in society. The work could also disclose practices in need of improvement and encourage legal and legislative efforts to reform or modernize our laws, courts and law enforcement agencies. Contest begins December 1, 2017 and ends February 2, 2018. Learn more at www. michiganpress.org/mccree/

 

How to Get Your Listeners to Write Your Radio Station’s Blog

Seth Resler

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Seth Resler
Jacobs Media Strategies

I am a huge believer in using a Content Marketing strategy to grow your radio station’s audience. The basics are simple: Create a lot of compelling content on your website. Make that content easy to find in search engines and easy to share over social media. Once you draw visitors back to your website with that content, encourage them to take specific actions, such as signing up for your email list, streaming your station or clicking on an ad.

The challenge with a Content Marketing strategy is that you have to create a lot of content. As a general rule of thumb, I’d like to see radio stations create at least three original blogposts or content modules (at least 300 words long) each day. But that’s a lot for radio stations with staff members already pulling double-duty. Am I really suggesting that your midday jock/production director needs to write several posts a week on top of everything else?

Yes. But…

There is a way to implement a successful Content Marketing strategy without overtaxing your staff. It’s called “crowdsourcing.” In other words, encourage members of your audience to create content for your website.

Here’s the basic process: On the air, your station recruits people to submit guest content through the website. When listeners go to the website, they submit their content through an online form. This content is then reviewed, edited and published by a station staff member.

In this post, I’ll show you how to do all of this.

To Curate or Not to Curate?
Some online businesses allow anybody to create content and, barring anything that violates the basic guidelines, they publish it all. Think YouTube, Yelp!, etc.

Other businesses crowdsource content, but they are more selective about who they choose and pickier about what they publish. In other words, they curate the content. Think The Huffington Post.

Radio stations will want to implement the latter strategy to varying degrees. You certainly won’t want to publish everything that’s submitted to you without looking at it first. But you may only allow a few regular guest bloggers to submit articles, while you allow anybody to submit a photo as part of a contest.

Here’s what you’ll need:

1. A Content Management System (CMS) Website
Your radio station needs a website that is set up to handle lots of content. This means not just that the content can be published, but also easily organized so that your visitors can easily search and find what they want. My website platform of choice — whether you are stand-alone small market station or a multi-billion dollar media conglomerate — is WordPress. Over 60 million websites are built in WordPress (including this one) precisely because it was designed with content creation in mind.

But WordPress is not the only suitable Content Management System will do. Here’s more info.

2. Forms
The last thing you want is for listeners to email you Word documents that you then need to paste into your website and format. If you get to the point where you are creating large amounts of content — and that is the point that you want to get to — this will become a huge time-suck. Instead, create a form on the front-end of your website that allows people to submit their content and automatically formats it appropriately. If your station’s site is built in WordPress, I highly recommend the Gravity Forms premium plugin for precisely this reason.

3. Custom Fields and Taxonomies
When you publish content on your website, it’s important you categorize it appropriately so people can easily search for it. Radio stations will want to “tag” their content with certain pieces of information (or taxonomies), such as:

  • Type of Content: Interview, Morning Show Bit, Live Performance, etc.
  • Artist: Beyonce, Tim McGraw, Passion Pit, etc.
  • Air Talent: DJ No Name, J-Squizzles, Dr. Metal, etc.

While WordPress allows you to create Categories and Tags out of the box, I don’t think the default functionality is enough for radio stations. Consider using a premium plugin to allow you to add more taxonomies to your content.

4. An Editorial Calendar and Review Process
As I said earlier, radio stations will want to review and edit most listener-generated content before publishing it to their website. This means you’ll have to map out an actionable review process. Who reviews the content? How often do they review it? What kinds of things are they editing for? How often do they publish the content?

By default, WordPress offers a lot of tools to make this process easier. Posts can be saved with different statuses: Draft, Pending, or Published. For example, posts can be submitted through the form as drafts. The webmaster can review them and upgrade them to pending status. Then the Program Director can review and publish them. WordPress also allows you to schedule posts to be published in the future.

If you find that you need more sophisticated tools to control the editorial process, there are a host of WordPress plugins designed for crowdsourced blogs, such as Edit Flow.

In addition to a process, you’ll also want a calendar so you can see what’s coming up when. I have designed a GoogleDoc template that you can use.

5. A Notification Process
You’re going to want the appropriate staff member to be alerted when a listener submits a new piece of content. And you’re going to want to let that same listener know when their content has been published so that they can share it on social media. The hard way to do this is to write all of those emails yourself. But — you guessed it! — there are also plugins for this. I use Post Status Notifier.

6. Recruitment
Once you’ve got the system in place, it’s time to go find some content creators in your audience. If you are curating carefully, you may want to conduct a search. For example, find a local blogger who writes movie reviews and set him up with concert tickets in exchange for a weekly blogpost.

At other times, you may want to use your airwaves to cast a wider net. For example, you could create a contest encouraging people to snap a selfie showing how big of an AC/DC fan they are to win tickets. Use recorded promos and live reads to send people to a specific page on your website with an entry form (WKRP.com/ACDC).

An Example
So here’s what the final process might look like:

    1. You find a local blogger to write concert reviews in exchange for tickets.
    2. After each concert, she submits a review through an online form. Even though the form is on the front-end of the website, it is password protected so that only she can access it.
    3. Once she submits a review, the webmaster is automatically notified by email. He edits the review and upgrades the blogpost’s status to ‘pending.’
    4. When the blogpost’s status is upgraded, the Assistant Program Director is automatically notified by email. He reviews the post, makes a few more edits, and schedules it to publish tomorrow.
    5. When the blogpost is published, the author is automatically notified by email. Both the author and the radio station share the concert review over social media.

Ta-da! You’re regularly producing new content, and you didn’t have to put another task on your overworked midday jock’s plate!

For more assistance on digital or social media, contact MAB Member Services at mab@michmab.com or 1-800-968-7622.

The Robinson Report – Time

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

KevinRobBy: Kevin Robinson
Robinson Media

“So Much Wasted Time.” – David Cassidy’s last words (according to his daughter, Katie)

Riding through the belly of America this past weekend, the billboard in Central Illinois blazed Black Friday sales.

But it was Sunday, rendering it useless.

When the horrific, unthinkable shooting developed last month – just off The Strip in Las Vegas – the next mornings’ newspapers were already being delivered.

The deadline for print – long passed.

As hurricanes swallowed America’s southern border this fall, radio saw a dramatic spike in listening.

Radio remains the ONLY medium, still portable, that can harness the power of time – with NOW.

Yet, radio continues to backpedal from the power of NOW.

With thousands of unmanned studios and companies embracing nationwide voice-tracking, radio is only diluting our greatest advantage.

Now.

Radio is the only medium that can launch a campaign, change copy or freshen a topical message.

Within minutes.

While we can’t physically ‘make time’ – we CAN choose how we invest time.

This week, take three minutes to evaluate your brand.

The strength of your music library – sonics between the records – so-called ‘evergreen’ promos.

Listen carefully but move quickly.

Don’t waste it.

You have the TIME.

You can improve it – NOW.

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top Three of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink and he has coached CMA, ACM and Marconi winning talent. Kevin was a featured speaker at the 2017 Great Lakes Broadcasting Conference (GLBC) in Lansing.  He lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or robinsonradio@aol.com.

Why do People Buy What They Buy?

dicktaylor
Dick Taylor

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Dick Taylor,  CRMC/CDMC
DickTaylorBlog.com

If you’re in sales, this is probably the question that haunts you most: Why do people do the things they do?

Daniel Pink recently wrote a book “To Sell is Human” and in the book, he tells us, we are all in sales today. In fact, we may not even be aware that we are selling all the time. Daniel told the Harvard Business Review:

“I’m obviously selling books because that’s a part of my business. But if you go beyond that, I (also spent my) time trying to convince an editor to abandon a stupid idea for a story. I tried to get an airline gate agent to switch his seat. I’ve got kids. So, I’m trying to persuade my kids to do things. I have various people I do business with. And I’m trying to get them to see it my way, rather than their way, to go my direction, rather than their direction.”

“And when you actually tease it all out, I’m spending an enormous amount of time selling.”

We’re All in Sales

Looking at this from a broadcaster point of view, we too are all in sales, NOT just the people in the sales department.

Programmers are selling their ideas to management and if management gives them enough rope, they then have to sell those ideas to their air staff who then has to sell the concept to the listeners.

Events Change Our World in a Heartbeat

Sometimes events change the dynamics of what people want, need and do. The recent hurricanes have certainly had that effect on broadcasting.

In Houston, KTRH was ranked #11. 122Then Houston was hit by Hurricane Harvey and KTRH zoomed to #3, but soon after the impact of the storm began to fade and life in Houston began its long road back to “normal,” KTRH sank back to #15.

I ran a news-talk-information AM radio station back in the 90s in Atlantic City and in spite of our big commitment to local news and information, research showed that people would rather spend their day with one of the many FM music stations. However, they knew in times of coastal storms or other emergencies, our AM radio station was the one to turn to.

Radio cannot live waiting for the next emergency.

iPhones vs Androids

We all know that iPhones have not activated the FM chip to receive OTA FM radio broadcasts in their older iPhones. Plus Apple’s newest iPhones (7, 8 & X) don’t even have an FM chip in them to activate. So, if having an FM chip in their smartphone was important to Apple’s customers, why do people keeping buying iPhones? Maybe it is because they use them for other things.

In the USA Google’s Android and Apple’s iOS mobile operating systems are sharing the market about evenly says John Koetsier writing in Forbes. However what we’ve seen over the last couple of years is that what they don’t share equally is commerce. iOS is used to make more online purchases than Android. If you’re selling stuff, that’s an important distinction and it’s why Apps are usually first developed for the Apple Store and then later for Android devices.

Digital Cameras

I recently read an article that said if digital cameras were to stay relevant, they should connect to the internet. Guess what, they now can. Here are seven of the best WiFi cameras on the market according to Lifewire.

Should they also be able to make & receive calls, texts? Contain an FM chip?

As everything becomes connected to the internet should they also be able to receive OTA broadcast?

Electric Cars

BMW was the first car company I was aware of, that when it introduced its all electric car said it would not contain an AM radio. BMW said they couldn’t isolate the noise interference it would cause to the AM signals.

Funny, but I remember when cars used to have only an AM radio and that isolating an alternator was often necessary to not get horrific noise through the speakers. Is this really that much of a problem or has BMW carefully defined its customer’s wants, needs and desires?

Tesla in introducing their new Model 3 also said AM radio would not be part of the center stack options.

Do you think this will give people pause in buying an electric vehicle?

Go with the Flow

None of these things really represent a change in why people do the things they do. Roy H. Williams, the Wizard of Ads, has been writing about these things for decades.

In his book “Secret Formulas of the Wizard of Ads” in Chapter 70 “Better Jewelry, Better Jeweler,” Roy poses this question: “If you had to choose between selling what you wanted to sell, or what the majority of people wanted to buy, which would you choose?” Your future success is determined largely by your answer to that very question says Roy.

Bringing this back to broadcasting, AM, FM, digital, TV and cable, streaming are really nothing more than a display case in a jewelry store. It’s what you put into that display case that matters.

Your success comes down to serving your viewer or listener in the very way they want to be served.

If you’re in sync with the people of your broadcast property’s service area, then you will enjoy their business and they will demand you be easily accessible on the latest device.

The curve ball today is connecting your programming to the internet. The internet is a global community. You can’t be all things to all people. If you try, you will fail.

Define your market, know what they want, then serve it up to them. It’s OK to put it on the internet as long as you stay true to the people’s wants and needs that you aim to serve.

Reprinted by permission.

Dick Taylor has been “Radio Guy” all his life and is a former professor of broadcasting at the School of Journalism & Broadcasting at Western Kentucky University (WKU) in Bowling Green, Kentucky and he’s currently seeking his next adventure.  Dick shares his thoughts on radio and media frequently at https://dicktaylorblog.com.