Tag Archives: Issue 89

Get Out of Your Comfort Zone

Dick Taylor

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Dick Taylor,  CRMC/CDMC

For 13 years I was the general manager of WFPG AM/FM in Atlantic City, New Jersey. The stations were successful. I was active in Rotary, the local chambers of commerce and community social programs in addition to running the radio stations.

We did the state’s first LMA (Local Marketing Agreement) adding a third radio station to our operation.

We had a print division that did zoned coupon mailers and produced an annual calendar for local advertisers.

I was in the zone, my comfort zone.

Success Is a Poor Teacher

When new ownership took over the radio stations in my 13th year of managing them, one of the owners was to be the “managing partner.” He didn’t have the equity stake to invest, so his contribution was to move to Atlantic City and manage the stations for the group. That meant that everyone in the radio stations were needed but me.

As I set out to find a new radio general manager position, I would be faced with something new that the broadcasting industry had never had to deal with before: consolidation. Consolidation was like a game of musical chairs, only in this game when the music stopped, you were out of a job.

I thought that my long period of success would be a plus in finding my next position but kept hearing “you’ve been at the same place for over a decade?” I would soon learn that this wasn’t perceived as a positive.

My Road Trip

Eventually, I would land my next GM position and move to a new state. That would lead to a series of moves every two to three years as consolidation kept changing the landscape of the radio industry as we knew it.

Delaware, Maryland, Iowa, Pennsylvania and back to New Jersey a couple of more times would be my life over the next decade.

While I never would have chosen this path, what I would realize was that I learned more over this period of time than being in the same place for the previous decade. That being successful and in your comfort zone is a poor teacher.

College Professor

Seven years ago, I made a career change. I went from market manager of a cluster of radio stations for Clear Channel to broadcast professor at Western Kentucky University. I was moving out of my comfort zone BIG TIME.

That first year was a lot of heavy lifting as I created every course, every lesson, every test for each of my classes.

Eventually, I grew to a new comfort zone at the university. I was on university senate and several committees. I graduated from the university’s master advising certification program and advised around 100 students each semester. I graduated from the university’s police academy and my office was a campus “safe space” for students, faculty and staff. And I was active in state broadcast associations along with founding and directing a radio talent institute on campus.

Why Comfort Zones Are Bad for You

Staying in a comfort zone feels peaceful and relaxing. Comfort zones are not challenging. They become limiting and confining. They can produce a sense of boredom.

I know I certainly had that feeling of “Is That All There Is?” during my long tenure in Atlantic City.

Change is the only constant you can depend on in the world. Nothing stays the same. If you’re not growing then you’ve “gone to seed.”


What Would Jobs Do?

My fiancé shared with me the last words of Steve Jobs and it’s illuminating.

Jobs said that in the eyes of others his life had been the symbol of success. However, Jobs found that apart from his work, his life held little joy.

Steve had stayed in his comfort zone.

Once you’ve accumulated enough money for the rest of your life, you need to change your focus to pursuing objectives that are not related to wealth.

It is why I started this media mentorship blog in January 2015.

Happy New Year 2018

The new year is traditionally a time when we all look in the mirror of our lives and contemplate where we want to go next.

If you want to grow in 2018, decide to get out of your comfort zone.

Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”  – Steve Jobs

Reprinted by permission.

Dick Taylor has been “Radio Guy” all his life and is a former professor of broadcasting at the School of Journalism & Broadcasting at Western Kentucky University (WKU) in Bowling Green, Kentucky and he’s currently seeking his next adventure.  Dick shares his thoughts on radio and media frequently at https://dicktaylorblog.com.

20 Digital New Year’s Resolutions for Your Radio Station

Seth Resler

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Seth Resler
Jacobs Media Strategies

It’s that time of year when we set goals for ourselves and our radio stations. What will your 2018 digital strategy resolutions be? If you need some inspiration, here are some ideas:



Email Marketing


Other Departments


This is the year to take your radio station’s digital strategy to the next level. Let me know if I can help.

For more assistance on digital or social media, contact MAB Member Services at [email protected] or 1-800-968-7622.

Michigan Radio Brings “Snap Judgement” to Kalamazoo

Glynn Washington

Michigan Radio (WUOM/WFUM/WVGR-FM) will welcome the hit public radio storytelling show Snap Judgment to Kalamazoo for a live show on Friday, April 20, 2018 at 8:00 PM.

Snap Judgment is a popular public radio storytelling show that airs on Michigan Radio and over 365 public radio stations nationwide. Created by Detroit-native and University of Michigan graduate Glynn Washington, Snap delivers a raw, intimate, musical brand of narrative — daring audiences to see the world through the eyes of another. Snap Judgment Live features the world’s finest storytellers, on stage, backed by the Snap Judgment band, Bells Atlas. The show crafts powerful multi-platform experiences (radio, stage, screen) that deliver raw, intimate narratives – giving audiences a glimpse into the lives of a stranger.

Tickets for Snap Judgment Live in Kalamazoo will go on sale to the public on Friday, January 12, 2018.

Snap Judgment Live is co-presented by the Kalamazoo State Theatre and will be coming to West Michigan for the very first time. The show last appeared in Michigan at a sold out performance in Royal Oak in December 2015.

Snap Judgment can be heard on Michigan Radio every Saturday at 1 and 9 p.m. 

WDIV Partners with Nextdoor in Southeastern Michigan

On January 10, WDIV-TV (Detroit) announced a partnership with Nextdoor, a free and private social network for neighborhoods. WDIV will be using Nextdoor to enhance conversations around local news in communities across the area.

WDIV will not only post relevant and interesting news stories to Nextdoor neighborhoods in Metro Detroit, but engage residents in the stories it works on. Through open-ended questions and Nextdoor polls, WDIV will have the opportunity to hear directly from residents about the various issues affecting them.

“Discussing local news with neighbors is an essential way to build a strong community and an informed civic dialogue,” said Dustin Block, WDIV’s digital executive producer. “We hope that the stories we share lead to further community discussions about the topics that matter most to you.”

This partnership gives WDIV the opportunity to interact with local people about the stories and conversations that matter most to them. However, WDIV will not have access to private neighborhood conversations or member data and can only see neighbor replies to the posts it shares.

If there is an article/story that WDIV does not share that residents would like to discuss with neighbors, participants can use the ‘Share on Nextdoor’ icon that will be accessible on all of WDIV’s news stories.

Viewers can visit WDIV-Local 4’s Nextdoor profile page to find locally relevant stories from the station’s staff. To join the neighborhood news conversation, residents can sign up for Nextdoor by going to www.nextdoor.com/wdiv and entering an email address and home address.

Broadcast Museum Celebrates First Anniversary

A Detroit museum dedicated to the achievements of the nation’s first black-owned television station will hold its anniversary on Martin Luther King Jr. Day.

The WGPR-TV62 Historical Society says the January 15 event at the William V. Banks Broadcast Museum & Media Center will include a black media history quiz and video clips of speeches by King, a civil rights icon.

The museum is named after WGPR’s founder and is located at 3146 East Jefferson Ave., in the same building where the station’s original television and radio studios operated.

Banks launched Michigan’s first black-owned FM station, 107.5, in 1964. Also a minister, he switched the call letters from Grosse Pointe Radio to Where God’s Presence Radiates.

The goal was to provide training so African-Americans could become a greater part of the broadcast industry, and dictate their own story.

With no TV stations operated by blacks, he applied for a TV license.

WGPR-TV started broadcasting on Sept. 29, 1975 and remained on-air until it was sold in 1995 to CBS.

DOJ’s Memo Turns up Heat on Marijuana Prosecutions – How are Advertisers Affected?

Attorney General Jeff Sessions has issued a memo directing federal prosecutors to enforce all the laws related to marijuana activities, in states where marijuana is legal for either medical or recreational use. Even though some states have removed state law restrictions on the sale or use of marijuana. Marijuana remains illegal under Federal law and is classified as a “Schedule 1” drug.

How are the advertisers affected? According to David Oxenford’s Broadcast Law Blog, because marijuana is illegal under Federal law and broadcasters are Federal licensees, running advertising for a substance that is generally illegal to use or possess under Federal law poses real risks for broadcast licensees.  Last week’s action by the DOJ means that it’s unlikely the Department of Justice or the Federal Communications Commission will give explicit clearance to radio and TV stations to air marijuana commercials in 2018.

2018 Broadcasters Legal Calendar Now Available

David Oxenford - Color
David Oxenford

By: David Oxenford, Wilkinson Barker Knauer LLP,

At the beginning of each year, we publish our broadcaster’s calendar of important dates – setting out the many dates for which broadcasters should be on alert as this year progresses. The Broadcasters Calendar for 2017 is available here. The dates set out on the calendar include FCC filing deadlines and dates by which the FCC requires that certain documents be added to a station’s public file. These dates just recently changed for noncommercial broadcasters as the FCC suspended its requirement that noncommercial stations file Biennial Ownership reports every other anniversary of their license renewal filing (see our post here). Instead, their reports will be due on the  December 1 deadline which is the deadline for all stations, both commercial and noncommercial, to file these Biennial reports. That deadline is included on this calendar. In some states there are political windows even in what seemingly is an off year for elections (two governors and several big-city mayoral races are particularly noteworthy). The date for the beginning of the lowest unit rate window for the November general election is on the calendar, but stations need to check locally for primary dates and for any special elections that may be held in their service areas. Also included are some copyright deadlines, including dates to make payments to SoundExchange for Internet streaming royalties.

While the dates on this calendar may change, and new ones may be added, this at least gives you a start in planning your regulatory obligations. And, remember, you should always talk to your own attorney to make sure what dates are important to you.

David Oxenford is MAB’s Washington Legal Counsel and provides members with answers to their legal questions with the MAB Legal Hotline. Access information here. (Members only access).

There are no additional costs for the call; the advice is free as part of your MAB membership.

Michigan State of the State Broadcast Feed & On-Site Information

On January 23, 2018 at 7 p.m., Governor Rick Snyder will deliver his final State of the State address to Michigan citizens. In response to a survey of our TV members, the MAB will once again up-link the State of the State address live via satellite for all stations to use.

The feed will be a clean (unanchored) feed, in HD and closed-captioned.  Please be aware that the Governor may not begin speaking right at 7 p.m.  Stations should be prepared to fill (with a live anchor) until the Governor begins speaking.

Stations should also be prepared for the an uncertain end time.  We have booked satellite time until 8:30 p.m.  Should we get any further guidance as to the length of the Governor’s address, we will post at MichMAB.com 

(MABP/ Public Television) stations will receive a seperate HD feed anchored by veteran State Capitol reporter Tim Skubick.   MPRN/Public Radio affiliates can receive a live anchored broadcast by Capitol Correspondent Rick Pluta and WDET’s Laura Weber Davis.)

We encourage all radio and television stations to carry this program live on their main broadcast channel and/or digital channels. Its important that we show State government the value of broadcasting.

Airing the State of the State also goes a long way toward helping to influence lawmakers on the value of supporting a strong  Michigan broadcast media. The State of Michigan is one of the largest sponsors of public education programming, a major funding source of your association. We hope you will make the address as well as the Democratic response available.

Central Michigan University Television (WCMU-TV) has generously offered to once again uplink the address for MAB with their mobile uplink/production truck. The address will be on Galaxy 17 at 91 degrees west. Detailed satellite information is available here.

We will pre-feed the Democratic Response in two test periods prior to the live address: 4 to 4:30 p.m. and again 6:30 to 7:00 p.m.; and again 90 seconds following the end of the Governor’s address.

And, after many requests last year, we are happy to provide code to embed the State of the State broadcast on your websites (radio and television), courtesy of WKAR-TV.  The embedded broadcast will  be closed-captioned and feature the Michigan public television broadcast hosted by Tim Skubick.  Embed code information for your website is available here.

RADIO:  Radio stations are also encouraged to air the address.  The MAB will provide an Internet feed with audio of the Tim Skubick-hosted broadcast.  The Internet feed will be available on the homepage of the MAB station.  Stations will find an embedded audio player on the MAB website, plus URL information for those who wish to use their own player.

Please complete this survey for us as soon as possible regarding your State of the State plans:  https://www.surveymonkey.com/r/RLZV869


Michigan State Capitol Construction and “The Big Hole”

ON-SITE INFORMATION: It is important to note that due to State Capitol construction, parking on the streets surrounding the Capitol will not be available this year. Stations should be prepared to park vehicles, as available, on nearby streets.

Video/audio feeds from the House Floor will not be available as they’ve been in the past (again, due to Capitol construction). Stations should be prepared to use the MAB clean feed of the Governor’s address.

PRESS CREDENTIALS: Be aware the the Capitol Building will have increased security. Anyone entering the Capitol will be required to have special pre-apporved credentials, including news media. You may not get in if you just show up. Request credentials by contacting John Whetstone at (517) 373-5059 or cell: (517) 899-9671. Email: [email protected] . THIS MUST BE DONE IN ADVANCE – DEADLINE IS JANUARY 16, 2018. You will need a photo ID to pick up credentials at the north entrance to the Capitol; a press pass will not do.

‘Next Generation Speaker’ Ryan Jenkins Will Bring the Future of Sales and Leadership Into Focus

Ryan Jenkins

Internationally recognized “Next Generation Speaker” and author of The Millennial Manual: The Complete How-To Guide to Manage, Develop, and Engage Millennials at Work Ryan Jenkins will help to bring the future into focus when he leads three breakout sessions during the 2018 Great Lakes Media Show.

The Great Lakes Media Show, formerly known as the Great Lakes Broadcasting Conference & Expo (GLBC) takes place March 6 and 7 at the Lansing Center in downtown Lansing.

Jenkins helps organizations gain clarity around Millennials and Generation Z so that leaders can effectively lead, engage, and sell in today’s multi-generational marketplace.  He has been featured in Forbes, Fast Company, Inc., and SUCCESS Magazine.

His Ryan-Jenkins.com blog and podcast, along with his column in Inc.com inspire and equip thousands of people every week. Ryan’s passion, experience as a Millennial himself and his fresh and forward-thinking approach to generations have made him one of the most highly sought after generational and future of work keynote speakers.

Jenkins also is a partner at 21Mill.com, a micro-learning training platform dedicated to helping Millennials perform better at work.

He will present the following next-generation focused management and sales sessions:

Next Generation Leadership: Proven Strategies to Engage Millennials and a Multi-Generational Workforce

A generationally diverse workforce is better equipped to respond to today’s high-flux and disruption-prone marketplace. Since Millennials became a majority of the labor force, generational differences have never been wider as each generation has a varying perspective of work, leadership, technology, and selling/buying. In fact, 52 percent of workers say they are least likely to get along with someone from another generation. Those that learn to lead and engage Millennials (and across generations), will gain the necessary competitive advantage in today’s exponential and fast changing times.

Audience Outcomes:

  • Gain extreme clarity around who are the generations.
  • Learn why generations matter.
  • Understand each generation’s perspective of leadership, communication, technology, and work.
  • Learn 2-4 keys to engaging a multigenerational workforce.
  • Discover the silver bullet sure to engage any multigenerational team.
  • Relevant examples of organizations successfully engaging a multigenerational workforce.
  • Inspiring story about how to manage change successfully.

Generation Z: Recruit, Lead and Sell to Today’s Youngest Generation

Meet the generation that’s never been offline. Seventy-seven percent of Generation Z believe they’ll need to work harder than other generations to have a fulfilling professional life. If the current struggle of understanding and engaging the Millennial generation wasn’t difficult enough, the most tech-savvy, connected, and entrepreneurial generation to date will add yet another level of complexity. As the remaining Millennials make their debut into the workforce, there will be even more tension integrating the up-and-coming, post-Millennial generation.

Generation Z is today’s youngest generation. They are the first generation who will spend their entire life in a world where earth’s accumulated knowledge can be accessed in an instant with a touch of a finger. Generation Z, equipped with their own strengths, weaknesses, perspectives, needs, and wants have begun making their presence known. Generation Z may be the most socially savvy group marketers ever meet, the most diverse employers ever hire, and the most self-educated educators ever teach. Much like the Millennials, whose sheer size and early tech adoption was a catalyst for many consumer and workplace shifts, Generation Z will have similar disruptive tendencies growing up enabled and empowered by a tech-heavy and digital world. Change is inevitable but the understanding and engaging of Generation Z must be intentional. Your organization’s future vitality depends on it. We’re just beginning to see what Generation Z is capable of. Ryan’s presentation will give you the advantage moving forward.

Next Generation Selling: Keys to Positioning a Brand or Service with the Millennial Buyer.

Seventy-three percent of Millennial workers are involved in decisions to purchase products or services for their companies. Because of Millennials hyper-connected and high-tech upbringing, Millennials approach the buying process differently than previous generations.  Mobile communications and the social web have forever changed the customer expectations of the Millennial generation. As more and more Millennials move into decision-making roles, it becomes critical that organizations learn how to effectively connect and sell to this emerging demographic.

Audience Outcomes:

  • Gain extreme clarity around who are the Millennials.
  • Learn the powerful why behind selling to Millennials.
  • How to effectively communicate with Millennials.
  • Key Millennial selling strategies any salesperson can leverage.
  • Practical to-dos to strategically position your brand or service with Millennials.
  • Relevant examples of organizations successfully engaging Millennials.

Click here to check out the 2018 Great Lakes Media Show’s exciting line up of speakers.


WSYM’s Kip Bohne Retires

Kip Bohne

After 35 years, Kip Bohne, WSYM-TV (Lansing), retired from the station on December 31, 2017.  Bohne started at the station before it signed on the air, helping to build (what was then) WFSL in 1982 and was appointed Promotion Manager in 1983.  While having the title of Promotion Manager, he was the station’s right-hand man, jack-of-all-trades, manager, creative and marketing director and employee in almost every department.

A graduate of Michigan State University, Bohne was hired by Steve Schram (who now runs Michigan Radio) for the MSU campus radio in 1972.  He managed one of the campus stations for two years and was Chair of the Campus Radio Board during his senior year.  In 1975, he started working at WILS radio in Lansing, both on-air and as Promotion Director.

In the late 70s, Bohne taught high school media and communications with the late Larry Estlack, while still holding an airshift at WILS.  He started at WSFL-TV in July of 1982, one of the original members of the team that physically built the station.

Bohne told the MAB that the real highlight of his career was being so fortunate to be a part of the birth of a new station.  He said the station started out as a struggling independent station, moving into a FOX affiliate and then finally adding a news product.  “It was more fun than should be allowed,” said Bohne.

Bohne, who is married to longtime Lansing news anchor Jane Aldrich (who retired herself in December 2016), said of his future plans, “You can take the boy out of the media, but you can’t take the media out of the boy! I’m not sure what the next move will be, but I’m not planning on “signing off” from the business of media anytime soon!”

In a Facebook post, Aldrich wrote, “As his wife, I applaud his 35 years of dedicated service, integrity, hard work, loyalty and devotion to the station, the wonderful people at FOX 47, and numerous causes and non-profit organizations he’s helped in the community. Kip’s the kind of person who doesn’t like a lot of attention (unlike his wife) and always flies under the radar to get the job done right–not expecting any fanfare, accolades or acknowledgment in return. He’s that quiet, steadfast presence–behind the scenes–who always keeps things running; doing so much, for so many, that most people don’t realize they’ve had an invisible safety net around them all along. I’m not alone in saying that he’s been the creative genius behind some of the best and most innovative television programming, marketing and production in the Midwest. He’s been a mentor to many and an inspiration to all. I can’t wait to see where he’ll put his talents and attention next.”