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On August 28, TEGNA Inc. launched Texas Cares, an initiative to support those in need following Hurricane Harvey. All money raised by TEGNA’s stations will be donated to the Red Cross Hurricane Harvey Relief Fund. The TEGNA Foundation has matched the first $100,000 of donations.
TEGNA-owned WZZM-TV (Grand Rapids) is participating in the effort.
“Harvey’s devastation has shattered the lives of millions across Texas,” said Dave Lougee, president and CEO, TEGNA. “Our stations are coming together to serve the greater good of our communities and help those who need it most. Our stations in Texas are providing important, life-saving information and aid during this catastrophic storm. In Houston, while KHOU’s building was flooding, the station continued to provide vital coverage across platforms. I am incredibly proud of the work our stations are doing to keep their communities informed and safe while providing help and relief to those who need it most.”
All 46 TEGNA stations in 38 markets are reaching out in their communities to help raise money for those impacted by Hurricane Harvey. As part of the Texas Cares initiatives, all stations are running stories on-air and across social media informing viewers how they can help. All stations have a dedicated donation page on their website. Donations to the Texas Cares initiative are tax deductible and proceeds will go to the Red Cross Hurricane Harvey Relief Fund.
The company reported that in the first 24-hours of fundraising, over one million dollars has been raised.