The Robinson Report – Hire Smart

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

Kevin Robinson will be speaking at this year’s Great Lakes Broadcasting Conference (GLBC), March 7-8, 2017 in Lansing.  Kevin will present two sessions: “Coaching The Coaches” and “#Branding – in a Social Media Age.”  More information here.

KevinRobBy: Kevin Robinson
Robinson Media

“Your talent determines what you can do. Your motivation determines how much you are willing to do. Your attitude determines how well you do it.” – Lou Holtz

If you are a Brand Manager, building talent is much like casting and directing a movie.

You MUST have the vision in your head to complete the picture!

It is documented that up to the cost of replacing an employee is 2 ½ times the person’s salary.

Stop right now and do a web search on job interviewing.

You will discover thousands of websites on how to ‘rock’ the interview.

Quality interviewing is an art – but can be learned.

But before you get there, do your homework.

The Basics

Smart

For the position, insure the candidate is qualified for the opening – many make the mistake of ‘they can nearly do the job – we’ll train them to do the rest.’

Work Ethic

Media is like White Castle – we never turn off our grills. Your candidate must understand that uneven and a high hour count is part of what we do.

Attitude

Hire attitude over talent with like experience. An ambitious attitude can make up for talent shortcomings – the reverse can be cancerous.

Good People

Identify those individuals who have a strong moral compass and can compliment your mission – not disrupt it.

The Law of Three

Three Candidates

• After weeding the piles of resumes, identify at least three qualified target candidates.

Three interviews

• Before the candidate visits, conduct three thorough phone interviews.

Three people

• Enlist at least TWO other leaders to interview the candidate – everyone has different styles – these styles will bring out different qualities in the candidate.

In our world of the impersonal job solicitation, intimate and personal contact will build your team’s most important, non-duplicatable asset.

People.

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink, and has coached CMA, ACM and Marconi winning talent. Kevin lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or robinsonradio@aol.com.

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