The Robinson Report – It’s Not JUST Radio

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

KevinRobBy: Kevin Robinson
Robinson Media

“Social Media is not about the exploitation of technology but service to the community” – Simon Mainwaring

As with – Radio.

Perhaps it was the long hallway of empty studios – with whirling servers in solid control.

Or Sports Illustrated’s Rick Reilly’s decades-old tirade about the high theater of American’s pastimes in his It’s Not Just Sports tirade.

Regardless, more than halfway through 2017 and less than 150 sleeps until Christmas – a reminder that It’s Not JUST Radio.

It DOES heavy the heart see Group Heads applaud voice-tracking dozens of markets – into unmanned radio stations.

Or walls of market-specific voice-tracking pits.

We can still connect listeners – with true emotion.

Even with pre-recorded tracks. Just put effort into it.

Going beyond the automated control rooms, vacated transmitter sites (nearly every action dictated by programmed computers), there remains high radio theatre all over America.

For those with actual live talent in their studios, you have the ability to connect with a story – now.

There is an unselfish child who is showing unreal courage, in face of terrible medical odds, resting at St. Jude’s.

Will you connect your listeners with a family in dire need this upcoming holiday season (Yes – someone will be playing Christmas music in 90 days.)?

Perhaps you know the story behind Boston’s debut album. Still amazed.

The feeling of witnessing listeners of non-commercial radio, rising to meet a critical need sends chills down the spine.

At my first radio post, a coverage map hung on the studio wall.

Glaring at it, I would imagine the potential connection with Listeners in the southern half of The Hoosier State.

And I still imagine.

Because It’s Not Just Radio.

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink, and has coached CMA, ACM and Marconi winning talent. Kevin was a featured speaker at the 2017 Great Lakes Broadcasting Conference (GLBC) in Lansing.  He lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or robinsonradio@aol.com.

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