The Robinson Report – Perception

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

Kevin Robinson

By: Kevin Robinson
Robinson Media

“Your perception will determine your reception” ― Bernard Kelvin Clive

Elwood, Indiana.

A small town filled with solid Americana Values tucked in the belly of The Hoosier State.

Also, home to the headquarters of The Red Gold brand.

Their executive facilities are housed in a former elementary school – with few waypoint markers to their gates.

When entering the building, there’s no buzzer – or passcode – for entry.

Inside this family-owned generational business, you’ll find a welcoming reception.

Offering warm coffee.

And a stroll through their museum.

Yes – museum.

After your tour and out of Elwood you’ll find another national – family owned brand.

Just make the short 22 minute trip west on IN 28 then south on IN 213.

You’ll run right into Beck’s Hybrids.

Enter Beck’s reception and you’re suddenly in a faith based bookstore.

With several choices in your flavor of coffee.

A short stroll across their Atlanta, Indiana campus – take their self-guided museum tour.

But not before you graze their swag-filled  Country Store.

In stark contrast, 8 minutes north of Atlanta is another national Ag brand.

Publicity traded and corporately owned with non-descript, almost barracks like, buildings.

Outfitted with cold, gray wired phones.

You’ll need to ID your party in a laminated book before being – ‘buzzed – in’.

Red Gold and Beck’s Hybrids offer this sort of hospitality because – it’s in their DNA.

This week, when you’re entering your reception arena, take stock of what is offered.

You’ve walked through it a hundred or perhaps a thousand times.

Does your reception resemble a Hard Rock Café or a bank lobby?

It’s the first portal to your clients.

Is YOUR DNA on display in your reception?

That determines – your perception.

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top Three of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink and he has coached CMA, ACM and Marconi winning talent. Kevin was a featured speaker at the 2017 Great Lakes Broadcasting Conference (GLBC) in Lansing.  He lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or robinsonradio@aol.com.

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