Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.
By: Kevin Robinson
“By failing to prepare, you are preparing to fail” -Benjamin Franklin
Everyone, everywhere needs to prep.
If you’re a speaker, you need an “Elevator Speech.”
Check out what coach and educator Fred Miller says about that here.
Sellers (and we all are): Sandler Institute’s Jody Williamson has pre-call tips for you here.
We’re often asked, “Does Robinson Media do a prep sheet for their clients?”
The answer: No.
We recommend that when prep services are up for renewal, drop them.
Most of which are typically soaked with The Daily Horoscope, Today In History and The Impossible Question.
With our ‘Three in Three’ prep exercise we teach, you quickly learn you don’t need them.
Plus, when talent develops their own prep, there’s emotional equity.
You literally can prep content in the time it takes to read this article.
Audiences are engaged by the stories, topics that emotionally resonate and the theater of your show.
Look to the Internet, a local paper or simply by obsere the world around you.
Still think you need prep sheet? There’s plenty of free stuff out there.
If you can’t find it here, you probably don’t need it.
Just so you know: It took over 60 minutes to prep this article.
Uncomfortable about cutting the prep sheet lifeline?
Kevin Robinson will be speaking again this year at the Great Lakes Media Show (GLMS) March 6-7 here in Lansing. For details, click here.
Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top Three of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink and he has coached CMA, ACM and Marconi winning talent. He lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or firstname.lastname@example.org.