The Robinson Report – The Black Mirror

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Kevin Robinson

By: Kevin Robinson
Robinson Media

“I am not the only person who uses his computer mainly for the purpose of diddling with his computer.” –Dave Berry

The Black Mirror is a dark series – found on Netflix – which explores the danger of techno-paranoia and all things “computer.”

Spring 1989.

As a large market content creator in Phoenix, hours of the day where dedicated to generating research, program management, event scheduling and media staffing.

Utilizing an IBM 236 with 10 meg hard drive (!!), all critical issues – solved.

Research reports – employee memos – program management.

All behind the CRT.

Late one day, the boss stuck his head in my office and said…

“…You can’t create greatness staring at a computer screen…”

It was as right 29 years ago – as it is today.

Before Windows – before Internet – before iPhone.

We can all learn from those words – today.

Daily, we bunker down – waiting for the next big thing.

When – we need to be creating – the next big thing.

The tools we use remain simply another tool, not a content creator.

Intoxication our technology generates allow us to miss early great opportunities.

Why not – just one day a month, migrate away from our Black Mirror(s).

Free your mind from the noise of our business.

Justin Bieber (talent – discovered on You Tube) launched Carly Rae Jepson’s career – with a Tweet.

Model Kate Upton – discovered on You Tube – doing The Dougie at a Clippers game.

Comedian Bo Burnhan – practiced in his bedroom before posting his funny at age 16 – on social media.

The Olympians we’re watching – thousands of hours creating GREAT – before they make it to our screen.

So – go.



Create your next – big thing.

Kevin Robinson will be speaking again this year at the Great Lakes Media Show (GLMS) March 6-7 here in Lansing.  For details, click here.

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top Three of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink and he has coached CMA, ACM and Marconi winning talent.  He lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or

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