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By: Kevin Robinson
“Winning has nothing to do with racing. Most days don’t have races anyway. Winning is about struggle and effort and optimism, and never, ever, ever giving up.” ― Amby Burfoot, Runner’s Guide to the Meaning of Life
In Appleton, Wisconsin a long haul driver loads his Peterbilt with summer sweet corn for a cross-country run. Needs to arrive before the harvest turns.
In Iowa, Iowa Corn 300 winner Helio Castroneves and his crew sweat through a red-flag rain delay, waiting for the track to dry. Adjustments to the conditions are needed.
Boise, Idaho. A family piles into their mini-van, headed south on I-84 for a weekend in Ogden, Utah. They stop by the Wapi Lava Fields – just because.
It’s been 10 years since middle-aged men convened at the 2007 NAB Radio Show proclaiming radio will be ‘re-branded’ by the year 2020.
That year in Austin, NAB figureheads read the press, drank the Kool-Aid and were convinced the radio image was broken.
Many of those same NAB’ers will return to Austin this September with reflection that they were far from the mark.
Broadcast media – especially radio – has survived the road and the race, regardless of the speed bumps.
Television, 45 records, cassettes, CD’s, Mtv, satellite radio, Napster, iPhone.
All reported as radio – killers.
Every one of our roads (stations) is unique.
And the race (strategic battle) is market specific.
There IS no cookie cutter.
Radio re-invention is occurring at many levels – with great success.
When guys in suits tell you that a race worked in Reno – or Raleigh, tell them that your road is different.
It’s – market unique.
Enjoy the ride.
Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink, and has coached CMA, ACM and Marconi winning talent. Kevin was a featured speaker at the 2017 Great Lakes Broadcasting Conference (GLBC) in Lansing. He lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or [email protected].