Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.
Kevin Robinson will be speaking at this year’s Great Lakes Broadcasting Conference (GLBC), March 7-8, 2017 in Lansing. Kevin will present two sessions: “Coaching The Coaches” and “#Branding – in a Social Media Age.” More information and registration here.
By: Kevin Robinson
He didn’t need to win – to win.
Victory was already at hand.
Nascar’s Jimmy Johnson cruised to Nextel Cup victory in 2007 (Now Monster Energy Cup) by leading only one lap and finishing seventh in the season’s finale at Homestead.
With a comfortable points lead over teammate Jeff Gordon, Johnson simply needed to finish no more than 18 spots behind Gordon to snatch the cup.
No reason to jeopardize this battle when the war is in the can.
We face similar situations every day – which battle to win, which hill to own.
With clear strategic objectives, know that you don’t have to win all the battles to win the war.
During our Civil War’s horrific four-year span, the South won more battles and skirmishes than the North. But, not history.
The time is ripe to map out your 2017 game plan for victory.
Managers are corralling the budget, allocating resources for best use and plotting to improve the talent stable – future laps to lead!
Content providers are forming strategic and tactical warfare, free to walk away from poor cross-partnerships. THAT lap isn’t worth leading.
Revenue generators are targeting key clients, as the strong leave bad rates on the table and plan on attrition.
Your staff is waiting on your leadership to grab victory.
Fast-forward nine years to Homestead Sprint Cup 2016 – Johnson KNEW which lap he had to lead!
Know that this winter, Jimmy Johnson and his crew are planning now which laps to lead in February’s Daytona – and a Monster Energy NASCAR Cup repeat.
Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink, and has coached CMA, ACM and Marconi winning talent. Kevin lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or [email protected].