March 29 is “D-Day,” as in decision day for television broadcasters who have applied to participate in the FCC’s Spectrum Auction. They must decide whether and how to give up their spectrum.
FCC Chairman Tom Wheeler, has confirmed that the Commission is on track to start the auction on March 29 and should begin the reverse auction bidding in May as planned. In an story published by Broadcasting and Cable, Wheeler said that “if he had to guess, the auction, both the forward and reverse portions, could be finished by August or September.”
The FCC’s list of applicants in the forward auction shows that its not just wireless companies and venture capitalists that are interested. Companies with cable and broadcast interests are also on the list of potential auction participants. Though a company has registered to participate in the forward auction does not necessarily mean that they will bid, according to a Broadcasting and Cable report.