Detroit-based public radio station WDET-FM has debuted a new weekday program called “CultureShift,” which airs live from noon to 3 p.m.
The show is described by the station as a culture magazine for radio, similar to syndicated popular national programs such as “Morning Edition” and “All Things Considered.” It also describes the program as “Your soundtrack to discovering Detroit. Music, arts, food and what’s happening.”
The show is built around discussion of local music, arts, food and events along with prerecorded “sound-rich stories.” The show also taps into the station’s music archive as well as the resources of other WDET programs.
WDET General Manager Michelle Srbinovich told Crain’s Detroit Business that the station, over the past year, has done research, including a listener survey and focus groups, to see what would fit best in that part of the schedule — when listeners are still driving from lunch or at their desk tuned in. What they learned fueled the creation of “CultureShift”.
“We really felt culture was the place we could make a bigger play,” Srbinovich told Crain’s in a conversation Tuesday.
“CultureShift” re-airs midnight to 3 a.m and is also available as a podcast. The show uses social media as a listener interaction tool to foster discussion and is also live-streamed on Facebook Live.
Find out more on the show’s webpage here.