On November 1, WDIV-TV (Detroit) raised a total of $76,000 for the nonprofit organization THAW, The Heat and Warmth Fund.
The Gift of Warmth telethon, held from 5:00 a.m. to 6:30 p.m. included special reports from Consumer Investigative Reporter Hank Winchester, the head of WDIV’s “Help Me Hank” Consumer Unit. He explained how the money would be spent to help people in crisis pay their utility bills during the cold winter months.
Donations called in to the Local 4 phone bank and submitted through a link on the station’s website, ClickOnDetroit.com, totaled $38,000. DTE Energy, who sponsored the telethon, generously matched those donations, bringing the total to $76,000. This is an annual event the station has hosted for many years.
THAW provides utility assistance for Michigan residents in need and energy efficiency education for people across the state. People who receive help from THAW include the elderly, unemployed, underemployed and disabled individuals who find themselves in an energy crisis. Of those helped by the nonprofit, more than 70% have a child or senior in the home.