WDIV-TV, the Graham-owned NBC affiliate in Detroit, has hired former WJBK-TV (Detroit) reporter/anchor Jason Carr as its first digital anchor.
Marla Drutz, WDIV General Manager, said “To stay relevant and to be true innovators, we have to invest not just in the technology to do all these things, but also the people. It’s not just saying how important digital is, but acting like digital is important.”
Carr will do some on-air reporting, but the majority of his time will be producing web-exclusive content for the station’s website Clickondetroit.com.
The station recently hired Dustin Block as the station’s digital executive producer.
Read more in Broadcasting and Cable here.