Kevin Robinson, Robinson Media President and author of The Robinson Report, is coming to the Great Lakes Media Show to tell you “What You Have to Know To Be A Program Director in 2018.”
The Great Lakes Media Show, formerly the Great Lakes Broadcasting Conference & Expo (GLBC) will take place March 6 and 7 at the Lansing Center in downtown Lansing.
Robinson is a passionate, record setting and award-winning 35-year broadcast veteran, having experienced programming success with teams in Chicago, Phoenix, St. Louis, Louisville, Buffalo and Lansing in quality companies like CBS Radio, Bonneville International, Hubbard Radio, Infinity Broadcasting, Salem Media Group and others.
With his company, Robinson Media, and past partnership with the Audience Development Group, he has advised companies all over America including Entercom Communications, Beasley Broadcast Group, Westwood One, Midwest Communications, Triad Broadcasting, Townsquare Media, Midwest Family Broadcasting Group, Grand Canyon Broadcasters, LaSalle County Broadcasting, EG Radio Marketing and more.
He will offer the following breakout session as part of this year’s Great Lakes Media Show:
“What You Have to Know To Be A Program Director in 2018”
Gone are the mentoring days of hands-on programming development. In a time-starved radio world, learning to focus on the product with consistency is often lost in multi-platform cluster management. This session focuses on the nuts and bolts, including leadership skills, of radio programming in post-millennial times. Programming in the 21st century requires advanced knowledge of all aspects of your radio brand and often times entire clusters. This session will bring awareness to the things you need to understand strategic and tactical thought, developing a strategic plan, developing solid content while growing story tellers, managing a music matrix without research, secrets behind how ratings work, really work, social media awareness for branding impact and traditional marketing and event planning
Learn more about Kevin Robinson and the 21 other dynamic and influential presenters who will be a part of the 2018 Great Lakes Media Show. Learn more and register to attend at GreatLakesMediaShow.com.