By: Peter Tanz, MAB Chairman
Vice President, Midwest Communications (Kalamazoo)
All of my company’s stations in Michigan are members of the MAB and have been for decades. Why? Simply because the MAB offers value that we can’t get from any other affiliation.
The MAB is the voice for broadcasters in Michigan. Individually, I can be as active politically as time will allow, but our lawmakers react positively when they hear the united voice of the MAB. Our combined voice through the MAB has strength in numbers and helps to prevent legislation that could harm our ability to do business, serve our communities and make a profit.
Additionally, we derive great value from the many services offered free of charge to members. Services including on-demand sales training with P1 Sales; EEO tracking and reporting from Broadcast Compliance Services; Legal Help Lines with David Oxenford – Wilkinson, Barker and Knauer LLP and John J. Ronayne – Bernardi, Ronayne & Glusac PC on FOIA, Libel and First Amendment Issues; Energy Audits for sales tax refunds; Legal and regulatory Live Webinars and industry issue updates in the weekly MAB News Briefs update.
Members benefit from low cost education and networking opportunities at the spring Great Lakes Media Show and the summer Advocacy Conference. Whether your station is part of a large corporately owned group or a small independent owner, being a member of the MAB is a small investment that makes good business sense.
MAB membership dues continue to be some of the lowest in the nation and the Public Education messages we air are good for our local community and demonstrate the power of our broadcasting.
Look for your 2018 Dues statement coming to your mailbox. Pay by the end of the year and take a discount. Over 80% of all broadcasters in Michigan are members of the MAB. In 2018 let’s make it 100%.