Gray Television’s WILX-TV (Lansing) has announced that the station will be adding a 5:30 p.m. weekday newscast to its line up starting October 1.
WILX General Manager said: “Adding the 5:30 newscast is a game changer for us. A strong, local 90-minute block with the latest news and weather updates in each half hour gives viewers the information they need, whenever they tune in.
The station currently has newscasts at 4, 5, 6 and 11 p.m. weekdays.
WILX will retire the 4 p.m. newscast to focus on the new evening lineup.
“We’re always looking at new and innovative ways to keep our audience engaged and growing,” said Barb Roethler, WILX News Director. “We’re excited to rethink the typical evening newscast, and give viewers something fresh and new at 5:30.”