Nexstar Media Group, Inc. announced on Monday that Robert “Bob” Simone has been promoted to Vice President and General Manager of WWLP-TV (NBC), EWLP (CW) and all associated digital services, including WWLP.com serving Springfield, Mass. He assumes his new responsibilities immediately and reports to Doug Davis, Senior Vice President and Regional Manager of Nexstar Broadcasting, Inc.
A Springfield native, Simone returns home to lead WWLP-TV, the station where he began his broadcasting career over three decades ago. He is an accomplished industry veteran who has significant expertise in station general management, content development and directing market-leading local television and digital operations. From 2012 to 2018, he served as Vice President and General Manager of WLNS-TV, the Nexstar-owned CBS affiliate serving Lansing, where he also had oversight of the services agreements with Shield Media’s ABC-affiliate WLAJ-TV and CW-5.
During his tenure in Lansing, Simone elevated WLNS-TV to the market’s highest rated station by implementing innovative local content strategies and unique digital concepts to enhance the station’s local news programming. With expanded audience reach and community engagement, WLNS News 6 garnered several Regional Edward R. Murrow Awards for outstanding news coverage and service under his leadership.
Before joining WLNS, Simone served as Vice President and General Manager of KMSB-TV (FOX) and KTTU-TV (MyNetworkTV) in Tucson, Arizona (DMA #73) from 2009 to 2012, where his initiatives focused on branding, local content development and sales led to increased revenues. Earlier in his career, Simone served as Vice President and General Manager of two Fox owned-and-operated stations over a 10-year period, including WTXF-TV in Philadelphia, PA (DMA #4) and KDVR-TV in Denver, CO (DMA #17). In each of these leadership roles, he expanded local news programming and implemented revenue-generating strategies resulting in enhanced operational performance.
Commenting on his new role, Simone said, “I want to express my sincere gratitude to our outstanding teams at WLNS, WLAJ and CW-5 in Lansing, as well as the local clients and organizations I’ve proudly served over the past six years. This promotion is an exciting opportunity to extend my record of service at Nexstar and return to WWLP-TV in my hometown of Springfield where I began my career. In this new role, I will utilize my management, sales, programming and marketing experience to build upon the success of 22 News and further strengthen the position of our Western Massachusetts station and digital operations. Our goal is to develop new premium local marketing opportunities that drive results for our advertising partners, while also generating continued viewership growth through the delivery of enhanced local news content and entertainment programming for our local viewers. I look forward to working alongside the exceptional local media team at WWLP-TV and CW-Springfield, while cultivating new business relationships and supporting community organizations in our market.”