WOOD-TV Launches Weather Experience to Connect with its Younger Audience

WOOD-TV (Grand Rapids) launched its Storm Team 8 Weather Experience last week in an effort to connect with its younger audience.

The Weather Experience is a multi-media presentation where school groups come to our studios to learn about science – the weather – and staying safe. The presentation is operated by one meteorologist – but incorporates the rest of our team on video. The cool thing – the special effects lighting and fog are automatically triggered throughout the presentation and sync up with the video display.

Learn more abut the Weather Experience at www.woodtv.com/weather-experience.

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