On February 12, CBS Radio’s WWJ-AM Detroit raised $1.5 million in the 13th annual “Winter Survival Radiothon” for The Heat and Warmth Fund (THAW) . The money was raised over a 14-hour period. THAW provides emergency energy assistance to families in financial crisis due to job loss or serious illness.
THAW’s utility partners match every dollar raised.
Since 2004, WWJ’s Winter Survival Radiothon has raised more than $12 million in cash and utility match for THAW. Photo credit: Marisa Fusinski/WWJ