On April 3, WWTV/WWUP-TV (Cadillac) and WTCM-FM (Traverse City) teamed up to present TC JOBfest, “the largest employee recruiting event ever held in Northern Michigan.” The event was free for job-seekers and open to the public. The media partnership offered the ability to advertise widely on both television and radio, reaching Up North audiences eager to apply for a diverse range of skilled positions. The event was open from 11 a.m. to 7 p.m. and was held at the Park Place Hotel and Conference Center.
Over 600 job-seekers from around the Traverse City area visited to meet local employers currently hiring for hundreds of positions, in fields ranging from construction and manufacturing to the military and the medical field.
A total of 30 area businesses were represented at this first-ever JOBfest event in Traverse City, all of which are looking to fill skilled positions with local workers.
During the event, candidates were able to connect with hiring employers and learn about employee benefits, healthcare packages, and workplace culture. There was even an open conference room at JOBfest for employers to use for interviewing exceptional applicants on-site. Northwest Michigan Works! was also present helping prospective employees write cover letters and update their resumes on the spot.