WXYZ-TV (Detroit) will air the Michigan Humane Society’s annual “Valentine’s Telethon” on February 8, from 6 a.m. to midnight. Last year’s event raised $382,000 for local animals in need. For a seventh consecutive year the Telethon is sponsored by Purina.
Alicia Smith, anchor for “7 Action News This Morning,” will host the broadcast. Smith will entertain viewers with stories of animal rescues, cruelty investigations, and redemption. She will reunite adoptive families with the MHS, and the broadcast will feature a live puppy playpen.
“We are really excited to showcase the work made possible by our generous supporters,” said Matthew Pepper, president and CEO of the MHS. “They made the call last year, enabling us to provide critical services to tens of thousands of pets and their families. Without that support, none of what we do is possible.”
Viewers will see segments during commercial breaks throughout the day. They can also watch the telethon’s live puppy cam at https://www.facebook.com/wxyzdetroit/.
The Michigan Humane Society relies on the generosity of donors, not government funds. Its first telethon aired in 1996, making this its 22nd broadcast.