WZZM-TV (Grand Rapids) has gotten into the spirit of the city’s annual ArtPrize event for the fourth year in a row, teaming up with Kendall College of Art and Design of Ferris State University (KCAD) to create not just a news desk like in years past, but a fully functional performance space that is also an entry in the competition.
“ArtPrize is so unique – there is nothing else like it,” said Janet Mason, WZZM-TV President and General Manager. “The artwork and conversations with the artists stimulate the senses, and at the same time, we get to show off our beautiful, vibrant city. We are proud to be a partner of ArtPrize and the Gerald R. Ford Presidential Museum.”
This year the station wanted to do something different, to move beyond the desk and create a performance space, so once again they turned to KCAD, their artistic partner over the years.
KCAD Professor Bob Marsh said, “I am truly appreciative of the relationship that has been fostered between WZZM and KCAD. The opportunity to work with a client, consider a budget, deal with the logistics of fabrication, and have the work realized by a set deadline are relevant and exceptional experiences to have as an undergraduate art major.”
Artist Emma Riley began working on the project months ago under the supervision of Professor Marsh. She is a junior studying Sculpture and Functional Art. She has skills in stone and wood carving, clay and metal fabrication, and various mold making techniques which made this project perfect for her.
“I was thrilled and nervous about the project,” said Emma. “This partnership exposed me to working with a budget as well as a federal entity; it sharpened my time-management and problem-solving skills and enhanced my self-confidence and level of professionalism. I’m really delighted at how everything turned out and I’m incredibly grateful for the opportunity to collaborate with 13 ON YOUR SIDE.”
The piece transforms the interior of the Gerald R. Ford Presidential Museum into a garden space from which WZZM talent can broadcast the news. There are various performance areas as well as a space encouraging interaction with the audience.
Visitors are encouraged to come out and visit with talent and staff and watch the news in action. They may even get a chance to be on TV.
For the second year in a row, the set is an official entry in the ArtPrize competition: http://www.artprize.org/67764.