WZZM-TV, the TEGNA owned ABC affiliate in Grand Rapids, Michigan, has promoted Chris Legg to Director of Sales.
Chris has been part of the WZZM 13 family and the sales department for 19 years. He started as an account executive managing local and regional business. In 2003, Chris was promoted to the local sales manager position, where he led a team developing customized multi-platform advertising solutions for local businesses.
“Chris knows this market like the back of his hand and his strong leadership has produced an outstanding track record of finding successful business solutions for clients,” said Janet Mason, WZZM 13 President and General Manager.
Over the past few years, Chris has been instrumental in transforming the sales department into WZZM 13 Media Solutions, a full service advertising company offering a robust suite of television and digital services.
“I am excited to lead the WZZM 13 Sales Department. I am passionate about our commitment to providing the best strategic advertising expertise for businesses in West Michigan,” said Chris Legg. “It is a privilege to have this leadership opportunity at a company that I have served since the start of my career.”
Chris is active in the West Michigan community and passionate about volunteering his time to Relay For Life and any organization striving to find a cure for cancer. He also speaks regularly to marketing students at GVSU, helping them better understand the evolving media landscape and the impact that has on strategic marketing decisions for a local business.
Chris is a graduate of Hope College where he majored in Business Administration with an emphasis in Marketing and Advertising.