Category Archives: August 2017

3 Disruptive Ways Generation Z Will Transform the Workplace

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

Ryan Jenkins

By: Ryan Jenkins
Next Generation Speaker / Columnist

Generation Z promises to bring even more unique traits to the modern workforce. Here’s what executives can expect of the next emerging generation at work.

Following the mass entrance of millennials, Generation Z, defined as those born after 1998, has begun creeping their way into the workplace.

Generation Z has been raised in an on-demand culture and been shaped by ubiquitous connectivity, social media, mobile technology, a post-9/11 world and a deep recession. This is a generation of self-starters, self-learners and self-motivators who are eager to get to work and leave their mark on the world.

Eighty-four percent of Generation Z believe that they have the skills necessary to be successful in a professional environment. And 55 percent of Generation Z feel pressure to gain professional experience in high school.

Generation Z will be showing up to work sooner than you think, here are three major ways they will transform the workplace:

1. Desire for Multiple Career Roles and Routes 

It’s not uncommon for a member of this generation to be managing multiple major life projects. For instance, they might be pursuing a college degree, performing routine maintenance on their own productivity app , growing their YouTube audience of “Game of Thrones” enthusiasts, and is a member of the AUVSI (Association for Unmanned Vehicle Systems International).  . This is in addition to their other, more leisurely pursuits.

Indeed, members of this generation want their career roles and routes to be as diverse as their personal interests. They will be eager to hold jobs (or work on projects) in marketing, accounting, human resources and sales within the first year or two of employment.

Organizations will need to make it possible for Generation Z to experiment and get exposure in various areas of the organization.

2. Heightened Communication Efficiency, Frequency and Authenticity

For a generation that uses Snapchat to communicate via video, images and text on a daily basis, they will view email as an antiquated technology that will ultimately hinder the efficiency, frequency and authenticity of their communications.

Whether it’s company information, peer-to-peer communications or employee feedback, organizations will need to find ways to streamline communications. Slack can help teams communicate with Generation Z-like efficiency and ease. And tools like 15Five or Culture Amp can help leaders provide the up-to-the-minute communications and feedback Generation Z employees crave.

Organizations will have to quickly reconsider their legacy communication platforms, timetables and information accessibility as Generation Z enters the workplace.

3. Inclination to be Tech-Dependent and DIY Workers

Couple Generation Z’s 24/7 access to the world’s information with growing up during the great recession, and you get a very empowered employee that is equipped and willing to “do it myself.”

Generation Z will not only BYOD (bring your own device) to work but will BYOA (bring your own application), where they use an app they developed themselves to execute work tasks faster and with greater productivity.

Organizations must create a company culture of “do it yourself” and equip Generation Z with the relevant technology to execute and innovate.

This article was originally posted on Ryan’s column, Next Generation Insights.

Reprinted with permission.

The Robinson Report: Let’s Eat An Egg

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

KevinRobBy: Kevin Robinson
Robinson Media

“It’s crazy what you can talk yourself out of when you’re scared and into when you’re not.” -Missy Welch

Innovation is a lonely place.

Usually an ‘ah-a’ moment experienced alone.

Experimentation carries risks – most aren’t prepared for negative results.

Discovery is easy – as results are handed to you.

These are funny – and messy things.

Recently – when developing a new hybrid format with a trusted partner, we asked:

“This is so obvious – why aren’t more people doing this?”


There was no research – or previous lab reports when the first person said:

“Let’s Eat an Egg”

This comical observation came from my broadcast partner who also said:

“Somebody had to be the first person to say – Let’s JUMP out of an airplane”!

As we developed this new hybrid, memory popped of the Roadmaster format our group developed in 2006.

At that time, there were no ‘egg eater’ or ‘plane jumpers’ – for that hybrid.

Today – they are prolific.

Innovations are quickly followed by doubters.

Chirping away – ‘If it doesn’t work, then what’.

Or – ‘Where has this ever worked’.

Innovation is essential to growth

Insight, experience – and upcoming patience – will be the order of the day.

Take sixty seconds – click here – and hear what Legend Neil Young says about chance.

Anyone else hungry – for eggs?

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink, and has coached CMA, ACM and Marconi winning talent. Kevin was a featured speaker at the 2017 Great Lakes Broadcasting Conference (GLBC) in Lansing.  He lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or [email protected].

FCC Still Accepting EAS Form One

Radio World reports that the FCC has extended the deadline for broadcasters to file ETRS Form One due to Hurricane Harvey.

“We are aware that some EAS Participants are currently responding to the aftermath of Hurricane Harvey,” the commission posted on its EAS Test Reporting System web page.

“Please know we will continue to accept Form One filings that are submitted in ETRS after the August 28 deadline. We ask all EAS Participants to file Form One as soon as possible. Thank you for your cooperation.”

As broadcasters should be aware by now,  The Federal Emergency Management Agency (FEMA), in collaboration with the FCC, will conduct its third nationwide test of the Emergency Alert System at 2:20 p.m., Eastern Time on September 27.  If weather or other conditions that require rescheduling, the backup is Oct. 4.

All EAS participants, which includes most broadcast stations, were supposed to complete the 2017 ETRS Form One by August 28 for each of its EAS decoders, encoders or combo boxes., and should do so as soon as possible.

On test day, you must then file “day of test” info on Form Two; and the Form Three needs to be completed by Nov. 13.

NAB Continues Push Back Against White Spaces Proposal

According to a report in Broadcasting & Cable, the National Association of Broadcasters (NAB) continues its opposition to Microsoft’s white spaces proposal. The NAB fired back at a recent letter sent to the FCC by a group of tech company executives called “Voices for Innovation.” In the letter, the group expressed its support for the proposal stating that “this emerging technology has the capability to bring affordable, reliable, high-speed internet to 34 million Americans who currently lack access.”

NAB Executive Vice President Dennis Wharton responded by stating that the proposal “would jeopardize local broadcast news, programming and lifeline emergency information for millions of Americans. The FCC and Members of Congress should not be fooled by Microsoft’s empty promises.” NAB also stated that if Microsoft wanted access to broadcast spectrum, it could have participated in the incentive spectrum auction.

A Big Thank You to our PAC Supporters

The MAB Political Action Committee (MAB PAC) Board of Directors would like to thank all the members who attended our annual PAC fundraiser on August 21 at Crystal Mountain Resort. The event featured a reception, private Clipper Chairlift Rides. We also were joined by Rob Elhenicky of Kelley-Cawthorne and John D. Pirich of Honigman Miller Schwartz and Cohn LLP, who discussed ballot proposals and predictions for the upcoming 2018 elections as well as the political climate in Michigan and across the country.

The MAB PAC is a statewide bipartisan broadcaster-driven political action committee organized with a purpose of supporting state lawmakers who support our industry. With term limits in effect, the time is short to forge long-term, productive relationships with lawmakers in Lansing. A strong political action committee remains one of the most important tools in building that relationship. That is why your support is so important. We appreciate it.

Complaints Filed Against TV Stations for Public File Violations on Political Issue Ads

David Oxenford - ColorBy: David Oxenford, Wilkinson Barker Knauer, LLP

Last week, the Campaign Legal Center and Issue One, two political “watchdog” organizations, filed FCC complaints against two Georgia TV stations, alleging violations of the rules that govern the documents that need to be placed into a station’s public inspection file regarding political “issue advertising” (see their press release here, with links to the complaints at the bottom of the release). FCC rules require that stations place into their public files information concerning any advertising dealing with controversial issues of public importance including the list of the sponsoring organization’s chief executive officers or directors. Section 315 of the Communications Act requires that, when those issues are “matters of national importance,” the station must put into their public file additional information similar to the information that they include in their file for candidate ads, including the specifics of the schedule for the ads including price information and an identification of the issue to which the ad is directed. The complaints allege that, while the stations included this additional information in their public file, the form that was in the public file stated that the sponsors of the ads did not consider the issues to be ads that addressed a matter of national importance, despite the fact that they addressed candidates involved in the recent highly contested election for an open Congressional seat in the Atlanta suburbs.

Section 315(e)(1)(b) states that an issue of national importance includes any advertising communicating any message directed to “any election to Federal office.” The stations against which the complaints were filed used the NAB form that asks political and issue advertisers to provide the information necessary for the public file, as do many broadcast stations. The FCC does not require that the NAB form be used but, as it is designed to gather the required information, many stations use it. Some simply take the form and place it into their public file with a copy of their advertising order form specifying the rates and advertising schedule and assume that their FCC obligation is complete. But, here, the complaints allege that the advertisers, in response to a question on the form that asks whether the advertising was directed to an issue of national importance, checked the box that said that the ad was not a Federal issue ad despite the fact that the ad addressed candidates or issues involved in the election for the open Congressional seat. The form was apparently then simply put into the public file in that way without additional notation or correction by the station.

So, basically, the complaints do not appear to allege that the stations failed to put information into their file sufficient for the public to evaluate who was sponsoring the ads, what the sponsors were paying, or how many ads were being run – information only required for Federal issue ads (ads of national importance) and not ads that addressed local issues. Instead, the complaints allege that the stations were in violation of the rules because a box on a form that is not even required by the FCC was checked incorrectly.

These complaints seem to harken back to a set of similar complaints resolved by the FCC last year, admonishing a number of TV stations for not inquiring more when incomplete information was provided by issue advertisers on a political disclosure form (see our article here on that decision). The new Commission, as one of its first acts, rescinded that decision seemingly because it was made by the Media Bureau and not the full Commission (see our article here). Since the rescission, the FCC has not issued further guidance on the issues raised in the complaints. Perhaps these complaints will trigger action on those pending matters from the FCC. But, regardless of the outcome, the complaints teach broadcasters two things – first, they need to be questioning the information provided by issue advertisers on their advertising disclosure forms to make sure that information is accurate and complete, and second, that stations political files are being watched. With the political file being online for all TV stations and for big market radio stations (and, by March 1 of next year, for all radio stations – see our article here), any of these watchdog organizations can scan the public file for inconsistencies and inaccuracies from the privacy of their own home or office, without the station ever knowing. This places a premium on stations being complete and accurate with all of their disclosures.

For more information about political advertising issues, see our Guide to Political Advertising Issues, here.

David Oxenford is MAB’s Washington Legal Counsel and provides members with answers to their legal questions with the MAB Legal Hotline.  Access information here. (Members only access).

There are no additional costs for the call; the advice is free as part of your membership.

Broadcasters Foundation Expediting Emergency Grants for Texas Broadcasters

As local Radio and TV stations across Texas mobilize their communities to help their fellow Texans hurt by Hurricane Harvey, the Broadcasters Foundation of America is expediting $1,000 grants for individual broadcasters personally harmed by the record devastation wreaked by the storm.

The Broadcasters Foundation’s emergency relief program distributes one-time grants of $1,000 each after a disaster, such as a hurricane, tornado, fire, flood, or other serious misfortune. The expedited emergency grant application process is streamlined to provide assistance as quickly as possible.

“The Broadcasters Foundation is a safety net in an emergency,” said Dan Mason, Chairman of the Broadcasters Foundation. “When a colleague’s roof is suddenly blown away, their belongings destroyed, or their families displaced, the Broadcasters Foundation can step in quickly. We need everyone in our business to help us ensure that all broadcasters in need are aware of the Broadcasters Foundation,”

Learn more at

TEGNA Launches ‘Texas Cares’ Initiative to Raise Money for Hurricane Harvey Victims

Is your station or company doing something to help the hurricane victims in Texas?  Let us know about it! Email  [email protected]

On August 28, TEGNA Inc. launched Texas Cares, an initiative to support those in need following Hurricane Harvey. All money raised by TEGNA’s stations will be donated to the Red Cross Hurricane Harvey Relief Fund. The TEGNA Foundation has matched the first $100,000 of donations.

TEGNA-owned WZZM-TV (Grand Rapids) is participating in the effort.

“Harvey’s devastation has shattered the lives of millions across Texas,” said Dave Lougee, president and CEO, TEGNA. “Our stations are coming together to serve the greater good of our communities and help those who need it most. Our stations in Texas are providing important, life-saving information and aid during this catastrophic storm. In Houston, while KHOU’s building was flooding, the station continued to provide vital coverage across platforms. I am incredibly proud of the work our stations are doing to keep their communities informed and safe while providing help and relief to those who need it most.”

All 46 TEGNA stations in 38 markets are reaching out in their communities to help raise money for those impacted by Hurricane Harvey. As part of the Texas Cares initiatives, all stations are running stories on-air and across social media informing viewers how they can help. All stations have a dedicated donation page on their website. Donations to the Texas Cares initiative are tax deductible and proceeds will go to the Red Cross Hurricane Harvey Relief Fund.

The company reported that in the first 24-hours of fundraising, over one million dollars has been raised.

WXYZ and WMYD Take Action for Texas

Is your station or company doing something to help the hurricane victims in Texas?  Let us know about it! Email [email protected]

In the midst of the unprecedented destruction from Hurricane Harvey, WXYZ-TV and WMYD-TV in Detroit have taken action for Texas with a multi-platform relief effort that includes a special volunteer phone bank to assist in this time of great need.

WXYZ and WMYD partnered with the Red Cross of Michigan to staff a phone bank that gives viewers the opportunity to help. Phone lines were open this past Monday (August 28) for four hours and all day Tuesday (August 29) from 6 a.m. – 8 p.m.

Red Cross of Michigan volunteers joined WXYZ and WMYD employees to help Metro Detroiters who want to donate to the relief effort.

“Our team is passionate about helping those in need,” said WXYZ and WMYD vice president and general manager Mike Murri. “We believe we can be a catalyst to encourage Metro Detroiters to donate in support of this important relief effort. We know the generous people of this community are committed to helping make a difference in the lives of the people in Texas.”


Peter Tanz Elected Chair of the MAB

Peter Tanz

Peter Tanz, Senior Vice President for Midwest Communications, was elected Chair of the Michigan Association of Broadcasters (MAB) Board of Directors during the organization’s annual business meeting on Tuesday, August 22 at Crystal Mountain Resort in Thompsonville. 

Tanz becomes the 72nd chairman of the MAB, one of the largest and most successful state broadcast associations in the nation. The MAB represents nearly 300 radio and television stations and about 4,000 individual broadcasting industry employees across the state of Michigan.
Tanz joined Duke Wright’s Midwest Communications in Green Bay, Wisc, as an advertising sales representative in 1985 and was promoted to General Manager in 1987. He managed the company’s stations in Wausau, Wisc., Lincoln and Omaha, Neb., before moving to Michigan in 1995 when Midwest purchased 4 stations from Tri-State Broadcasting. Today, Midwest Communications operates 14 stations in southwest Michigan and Lansing.
As Senior Vice President, Peter works with market management at more than 70 radio stations owned by Midwest.
Peter is a member of the MAB Foundation Board and has chaired several MAB committees. He is involved with many community organizations and is past chair of the Coldwater and Kalamazoo Chambers of Commerce and the Kalamazoo Visitor and Convention Bureau.
Also elected to the MAB Board of Directors executive committee are: Vice Chair/Chair-Elect Gary Baxter, WSYM-TV, Lansing; Secretary/Treasurer Zoe Burdine-Fly, Townsquare Media, Lansing/Flint; At-Large Director Stephen Marks, Thunder Bay Broadcasting Corp., Alpena, and Immediate Past Chair Debbie Kenyon, CBS Radio, Detroit.

See the complete MAB Board of Directors list here.