Category Archives: Connecting to Local Communities

Beasley Presents 3rd Annual People Helping People Event

Beasley Media Group, Inc., a subsidiary of Beasley Broadcast GroupInc. has announced that its WCSX-FM (Detroit) is presenting The 3rd Annual People Helping People campaign in an effort to assist families in Metro Detroit who are facing challenges during the holidays.

Happening now, through December 15, 2017, listeners are being asked to nominate families in need on the air and at WCSX.com. WCSX-FM’s Big Jim’s House Morning Show hosts will share requests they receive on behalf of needy families and connect them with the appropriate donors, whether it’s an individual or a business. In addition, anyone interested in making a donation can also visit WCSX.com to see a complete list of requests on behalf of needy families.

“There’s never been a more important time to show compassion for each other than now,” said Big Jim from WCSX’s Big Jim’s House. “People Helping People is more than a way to help. It’s an idea that should be held in our hearts year round.”

This year’s program is presented by Mother Waddles Car Donation Program and Greektown Casino.

WJLB-FM Holds Annual Coats For Kids Fundraiser

On November 4, iHeartMedia’s WJLB-FM (Detroit) held the 34th Annual Coats for Kids fundraiser to benefit the Salvation Army of Eastern Michigan.

SVP/Programming Tony Travatto said, “iHeartMedia Detroit is committed to the community in which it broadcasts, bringing the community together in one place to collect coats and raise money for those that need a little extra help this holiday season.”

The event featured a live broadcast from 10 a.m. to 6 p.m.  WJLB on-air personalities hosted the event and there were free fun activities such as ice skating, face painting, photo booth and games.

The event was held at Adams Butzel Recreation Complex in the city.

WTCM Teams Up for ‘Paper Angels’ Christmas Giving Program

WTCM Morning Personality (and Operations Director) Jack O’Malley explaning the program live on WFQX-TV’s Michigan This Morning.


Midwestern Broadcasting’s WTCM-FM (Traverse City)
has once again teamed up with Child and Family Services of Northwestern Michigan for a project called Paper Angels Christmas Giving Program.

Now in its 12th year, the project matches generous donors in the community with children through the Paper Angels Christmas Giving Program, to provide Christmas gifts to those who might go without. Last year, the project fulfilled over 700 wish lists.

Read more on the Paper Angels Christmas Giving Program here.

WDIV Raises $76K for THAW

On November 1, WDIV-TV (Detroit) raised a total of $76,000 for the nonprofit organization THAW, The Heat and Warmth Fund.

The Gift of Warmth telethon, held from 5:00 a.m. to 6:30 p.m. included special reports from Consumer Investigative Reporter Hank Winchester, the head of WDIV’s “Help Me Hank” Consumer Unit. He explained how the money would be spent to help people in crisis pay their utility bills during the cold winter months.

Donations called in to the Local 4 phone bank and submitted through a link on the station’s website, ClickOnDetroit.com, totaled $38,000. DTE Energy, who sponsored the telethon, generously matched those donations, bringing the total to $76,000. This is an annual event the station has hosted for many years.

THAW provides utility assistance for Michigan residents in need and energy efficiency education for people across the state. People who receive help from THAW include the elderly, unemployed, underemployed and disabled individuals who find themselves in an energy crisis. Of those helped by the nonprofit, more than 70% have a child or senior in the home.

WZZM Celebrates ‘Make A Difference Day’

TEGNA’s WZZM-TV (Grand Rapids) teamed up with other company-owned stations on October 28 for “Make A Difference Day.”  Since 1992, volunteers and communities have come together with a single purpose: to improve the lives of others.  Dozens of volunteers from the WZZM staff spent time Saturday morning volunteering at Feeding America West Michigan. The station partnered with Arby’s who also had a team volunteering Saturday.

WZZM President & General Manager Janet Mason posted on Twitter, calling it “a great day of volunteering.”

 

WXYZ-TV, Art Van Furniture and Gleaners team up for ‘Together We Can’

For the ninth consecutive year, WXYZ-TV (Detroit) and Art Van Furniture are teaming up with Gleaners Community Food Bank of Southeastern Michigan to fight hunger in metro Detroit with their annual “Together We Can” food drive. This year’s goal is to collect 25,000 pounds of non-perishable food items from now through Friday, November 17, 2017.

“Every can, bag or box of non-perishable food items make a difference,” said Kim Yost, president and CEO of Art Van Furniture. “When we open up our pantries and make a donation we feed those in need, as well as the spirit, during the holidays.”

Art Van Furniture’s 27 participating stores are in Ann Arbor, Auburn Hills, Battle Creek, Bay City, Bloomfield Hills, Burton, Chesterfield Township, Clinton Township, Dearborn, Drayton Plains, Flint, Howell, Jackson, Kalamazoo, Lansing, Livonia, Novi, Port Huron, Royal Oak, Saginaw, Southfield, Sterling Heights, Taylor, Warren stores on East 14 Mile Road and on Schoenherr Road, Westland and in Toledo, Ohio.

New this year, guests dropping off donations can learn how to register to win one of 27 family four-packs of tickets to the Detroit Lions vs. Minnesota Vikings Thanksgiving Day NFL game at Ford Field on November 23.

In 2016, 20,319 pounds of assorted non-perishable food was collected as part of the “Together We Can” campaign. Gleaners Community Food Bank of Southeastern Michigan, a non-profit organization feeding hungry people in Southeast Michigan for over 40 years, provided nearly 17,000 meals to metro Detroit residents.

For more information, visit artvan.com.

WATZ-FM Presents ‘Trunk or Treat’

Midwestern Broadcasting’s WATZ-FM (Alpena) held its 4th annual “Trunk or Treat” event behind Alpena’s city hall on October 27.  The event is presented with help from the Michigan State Police.

WATZ Office Manager Sheryl Wright said 52 area businesses, organizations and families set up to give candy, healthy snacks and other items to more than 1,800 participants.

WCSX’s Jim O’Brien Helping Detroit Vets Get Back To Work

RadioInk reports that WCSX’s (Detroit) Big Jim’s House Morning Show (hosted by Jim O’Brien) wants to help veterans get jobs through the 94.7 WCSX-FM “Employment After Deployment” initiative.

Members of the military who have returned home from a recent deployment and are looking for a job can go to the station’s website or send an email to O’Brien and share their job experience, skill set, and type of position they’re looking for. In addition, Big Jim’s House will feature a veteran selected from all submissions received each week on the morning show and will work to match the individual up with employers located throughout the Metro Detroit area.

“As a proud veteran of the U.S. Naval Submarine Service, I’ve always wanted to find ways to give back and support fellow veterans,” said WCSX-FM Morning Personality Big Jim O’Brien. “Employment after Deployment is yet another great example of the people of Detroit helping each other and supporting our veterans with jobs.”

See the “Employment After Deployment” website here.

WYCD Teams Up With Red Cross

CBS Radio’s WYCD-FM (Detroit) has teamed up with the American Red Cross, supporting  its blood drive efforts for those who were injured in the Las Vegas and in need of support elsewhere.

Roxanne Steele, mid-day host on the station, told the Oakland Press, “Country music fans are uniting on social media with positive thoughts and prayers … (They) are some of the most devoted fans to their music I’ve ever known and I’ve worked all formats in radio. People are angry and sad but also still spreading love to stay positive and not let evil win.”

WZZM-TV, Kendall College of Art and Design collaborate for ArtPrize Entry

TEGNA’s WZZM-TV (Grand Rapids) has teamed up with the talented students at the Kendall College of Art and Design of Ferris State University (KCAD) to create a news set to be entered into the annual ArtPrize compeition that takes place in the city every year.

“Working with the students has been an exciting experience,” said Jon Flis, director of marketing at WZZM 13. “It was so rewarding to collaborate with Taylor and Skylar and watch them take these concepts and use their skills to make this set a reality.”

Months ago, teams from both organizations began work on their common vision. Students presented design proposals and one was selected by WZZM 13.

Students Taylor Axdorff and Skylar Sparks not only designed the set, but built it on their own. They used their design and machining skills to create the set while working full time jobs.

“We saw the opportunity and jumped on it right away,” Sparks said.

According to the artists’ statement, the piece, Shift, is:

“A functional art piece representing a breaking free of confines into new realms. Shifting the status quo and moving into a new space much like artists courageously do when they create.

“Also, the break in the desk shows a shift from transitioning old, restrictive ways of the media into a more creative and free manner. Breaking from tradition to be more expressive and part of the audience. The anchors are able to sit at the desk and deliver the news in the traditional way, but that tradition has been broken through the fractured desk, freeing the anchors to move and engage with the audience seating.

“Looking at Deconstructionalism for inspiration, we dissected tradition and the restrictive nature of the media on artists and journalists and broke it apart to show a need for change.”

The desk is installed on the second floor of the Gerald R. Ford Presidential Museum and will serve as the ArtPrize studio for WZZM 13’s newscasts throughout the event. Visitors are encouraged to come out and visit with talent and staff and watch the news in action.

This year, the set is an official entry in the ArtPrize competition: ArtPrize.org/65198