Category Archives: Connecting to Local Communities

WYCD Raises Over $651K For St. Jude Children’s Hospital

(L-R) WYCD’s Tim Roberts, Holly Hutton and Rob Stone

On December 6 and 7, Entercom’s WYCD-FM (Detroit), with the help of their incredible listeners, raised $651,900 for St. Jude Children’s Hospital during its 2018 Country Cares Radiothon.

The event was held at Art Van Furniture in Canton, Mich.  This is the 18th year the station has held the Radiothon for St. Jude.

WLNS Holds 11th Annual Day of Giving

WLNS Anchor Lauren Thompson.

On December 6, Nexstar Broadcasting’s WLNS-TV (Lansing) held it’s the 11th annual Day of Giving, collecting non-perishable items like cereal and canned soup.

All donations went to help those who are struggling in our community.  WLNS crew members accepted donations throughout the day at the station’s Lansing studios as well as Consumers Energy Headquarters in Jackson.

The effort this year ending up with more than 3,000 pounds of food donated along with cash donations.  One local business, Auto-Owners Insurance, made a $5,000 cash contribution to the cause.

WKHM Raises Over $10K For Local Toys For Tots

Left photo: K-105.3’s Jenny Lewis with just one of many carts full of toys donated. Right photo: Sue and Bruce Goldsen, Jackson Radio Works Owners, with Shannon Skarritt of The  Salvation Army


Jackson Radio Works’ K-105.3 (WKHM-FM) and NewsTalk 970AM/101.5FM (WKHM-AM)
hosted their annual joint toy drive to benefit their local chapter of Toys for Tots on Thursday, December 6th from 6 – 10a.m. Toys for Tots is an organization run by the United States Marine Corps which distributes toys to families who cannot afford them for the holiday season.

The Toy Drive took place at Walmart, 1700 W. Michigan Ave. Scott Clow & Jenny Lewis broadcast the K-105.3 Morning Show live on location at Walmart, just outside the entrance, braving the cold to accept drive-up and walk-up donations from listeners.  Also broadcasting live was Greg O’Connor of NewsTalk 970AM/101.5FM hosting his daily local news show “AM Jackson” from inside Walmart.

Donors had the option to bring new toys, check/cash, or shop inside for toys to donate and receive 10% off their purchase. Jackson Radio Works Promotions Director Ashley Smith explains, “As monetary donations come in, we can then take them and shop directly on site for specific needs as far as toy types and age groups, with the guidance of the Toys for Tots coordinators.” This wasn’t the only way to donate, though. “Many people also opted to come inside and shop for toys to donate on their own behalf. There is a great selection. It’s fun!” said Smith.

As we were ringing up the last of the toys at just after 10am, we were able to announce that the total was over $10,000 in purchases and donations made in just that 4-hour period.

Two Men and a Truck filled a moving truck with all the toys donated and purchased Thursday morning and delivered them to Toys for Tots headquarters at the Salvation Army. All donations will be distributed to families right here in Jackson before Christmas.

In addition, the Salvation Army was on site accepting turkeys and hams for holiday meals. Jackson Radio Works Owners  Bruce andue Goldsen donated a shopping cart full of turkeys to the cause.

Townsquare’s WITL Presents Toys-A-Thon

Photo from 2017’s WITL Toy-A-Thon….the bus was stuffed!

This Sunday, December 9, Townsquare Media’s WITL-FM (Lansing) will hold its annual Toy-A-Thon for Toys For Tots  9 a.m. to 3 p.m. at the WITL studios, 3420 Pine Tree Road in Lansing. The station is asking listeners who are able to donate, to bring a new, unwrapped toy or toys to the studio so they can “stuff the bus” and make sure that Mid Michigan children have something to open on Christmas morning.

There will be refreshments to enjoy; donuts courtesy of Bake N’ Cakes; along with tours of the studios where you can hear your favorite classic Country and Christmas music. In addition, The U.S. Marines will be on hand to say thank you for your donations!

The station is also taking donations before Sunday’s event at their studios, plus at two U.S. Marines Corps recruiting centers as well as 13 Capital Area District Library locations.

Warm Hearts, Warm Homes Returns to WCMU

WCMU Public Radio has launched its fifth annual Warm Hearts, Warm Homes campaign to fuel home-heating assistance across central and northern Michigan.

An important collaboration continues with Consumers Energy, Isabella Bank and WCMU Public Radio listeners. Through this season of giving, WCMU listeners will support their community two-fold with access to quality public radio programming, while triggering home-heating assistance through the matching funds from Consumers Energy and Isabella Bank. Matching funds will be distributed back to the listener’s community through their local Michigan Community Action agency.

“As winter weather settles in across Michigan, the generosity and compassion of WCMU Public Radio listeners, combined with the financial support of Consumers Energy and Isabella Bank, will allow us to address a critical need facing the people living in the communities we serve,” said Ken Kolbe, general manager of WCMU Public Media.

“It’s sobering to think of having to choose between turning up the thermostat, and paying a car or medical bill. Any one of us could find ourselves in need of assistance through a series of unfortunate events. WCMU listeners should be proud to know that decision has been eased for thousands of families through the first four years of Warm Hearts, Warm Homes,” Rick Westover, radio director for WCMU Public Media, said.

Giving Tuesday (12/3) made for a great kickoff to the with over $25,000 in listener donations to WCMU Public Radio, matched by Consumers Energy and Isabella Bank that day. Matching funds make their way back to those in need of heating assistance through the Michigan Community Action agency. Nearly $40,000 in matching funds remain.

“Michigan Community Action deeply appreciates the commitment by Consumers Energy and Isabella Bank to help families and seniors stay safe and warm in their homes this winter,” Kate White, Michigan Community Action’s executive director, said. “The Warm Hearts, Warm Homes Campaign has been a wonderful and effective community collaboration.”

Warm Hearts, Warm Homes has provided over $200,000 in matching funds to assist with winter heating bills in its first four years, and is on track this year to crest a quarter of a million dollars in matching support for some of the most vulnerable members of our communities. WCMU Public Radio received the 2017 Community Service Award from MCA for the December 2016 campaign.

For more information, see the station’s Warm Hearts, Warm Homes webpage here.

WDVD’s Blaine Fowler Morning Show Hosts Radiothon For Detroit Dog Rescue


On November 16, WDVD-FM (Detroit) and its Blaine Fowler Morning Show hosted a 13-hour radiothon to raise money for Detroit Dog Rescue, a no-kill shelter and adoption center for abandoned, abused or orphaned dogs.  The event was held on the Orchard Mall in West Bloomfield Township from 6 a.m. to 7 p.m.

An online auction offered extravagances such as Taylor Swift VIP concert memorabilia, a Detroit Lion Barry Sanders autographed football, a Mitch Albom autographed book collection and a performance by Blaine Fowler’s band BFE for a listener party.

The WDVD team and listeners raised over $63,000 for Detroit Dog Rescue!

WSGW Collects Food For Families

Above: Food collected at the November 17 Eddy Band Christmas Concert at the Temple Theatre.

Newsradio 790 WSGW-AM (Saginaw) has concluded its annual Food For Families Campaign. The station worked with 20 sponsor locations to collect food over four weeks this fall to benefit the Salvation Army Chapters in Saginaw, Bay and Midland Counties. The final event in the campaign was November 17 at the Eddy Band Christmas Concert held at the Temple Theater in Riverfront Saginaw. Many of those attending the concert brought food donations and filled a dozen grocery carts that night alone.

The Food For Families Campaign was started by the station 23 years ago. WSGW Operations Manager and Program Director Dave Maurer says in addition to the tons of food collected over the years, employees of William Kibbe and Associates have taken up collections each year just before Christmas and have given the Food For Families Campaign a total of $80,000 to benefit the Salvation Army.

The MAB would also like to congratulate Dave Maurer, who just celebrated 40 years with WSGW!

Follow-Up: WION’s ‘Treasures for Troops’ Sends 260 Boxes to Deployed Soldiers

This is a follow-up to an article that appeared in MAB NewsBriefs two weeks ago.

In it’s fifth year of the annual event, WION-AM’s (Ionia) “Treasures for Troops” has provided Michigan Chapter #188 of the Blue Star Mothers with enough collections for more packages to go overseas than any other year since the drive began! Last year, 200 boxes went out, and before that in 2016, 188. Each year the effort has been excellent but this year, the goal of 250 was exceeded!

This year’s record mailing is to the credit of all donors, and due in part to the addition of WGLM (WION’s Sister Station promoting it in Montcalm County) and Lowell High School’s student-run radio station, WWRW helping by spreading the word on the air, and actively collecting in the High School.

The Young Automotive Group Ionia has sponsored this drive each year, and this year provided a Chevy Traverse in which to load each day’s collections and protect them from the weather in-transit. The donations were sorted at the H.O. Steele Building on M-66, and on Sunday November 18th, the Blue Star Mothers’ chapter boxed the proceeds which were then sent from the Saranac post office on Monday November 19th, making it what we believe may be a “record” day for the small town post office as well.

The Blue Star Mothers Chapter #188 of Ionia, Kent and Montcalm Counties, WION, WGLM, WRWW and Young Automotive want to thank each and everyone who signed cards and letters, donated time, money for postage or for items and encouragement!

“Its a true community effort” said Jim Carlyle, Co-Owner/Manager at WION who says, “We look forward to this drive each year, and will reach out to our radio partners and to West Central Michigan for this great cause again in 2019”.

WCZY/WMMI Mt. Pleasant Fills a Mayflower!

Latitude Media’s WCZY-FM/WMMI-AM/FM (Mt. Pleasant) filled a Mayflower moving van November 16, raising over 4,800 non-perishable food items and close to a record of $8,000 in  donations, surpassing what the station raised in 2017.

“The magic continues to be made and we love our community for their love,” said Latitude Media Owner/GM Bob Peters.

“United Way is blown away by the amount of community support that we received through this year’s Fill-a-Mayflower event. Thank You to the donors, community partners and volunteers who all contributed to making this a successful event! Because of the generosity of those involved, our community members in need will have food on the table during this holiday season,” said Annie Sanders, President of United Way of Isabella & Gratiot Counties.

WLUC, WDBC, WYKX Team Up For Annual Can-a-thon


WLUC-TV (Marquette) teamed up with WDBC-AM/WYKX-FM (Escanaba) for their annual Can-a-thon drive.
  Collections took place at four locations in the Gladstone and Escanaba areas.

While officials don’t have any final numbers at this point they are saying that thanks to the generosity of area residents and the efforts of dozens of volunteers, it appears that the effort could result in a record year.

WLUC has held the Can-a-thon annually since 1982.

“There is a ton of people that are actually donating. It speaks testaments to the folks that are in this community who are really coming forward to help these folks,” said KIX Country 104.7’s Mike Canull.

Volunteers collected donations at four locations throughout the coverage area from 9 a.m. until 6 p.m. on Tuesday and Wednesday. Those locations are Elmer’s County Market, Sav-Mor IGA and Walmart in Escanaba and Pat’s Foods in Gladstone.

Craig Woerpel is with WDBC and KIX Country 104.7 and said that despite the cold weather, everyone loves lending a hand.

“It is cold. It is damp. But those guys, they’re out there collecting foods, having a good time talking with people. Handing out pop to those that donate and just having a good time. It feels good to be able to help people.”