On February 8, Entercom’s WWJ-AM (Detroit) held its 16th Annual Winter Survival Radiothon for THAW, The Heat and Warmth Fund. This year’s goal was to raise $1.5 million in emergency energy assistance funding. And, that goal was achieved!
Aside from one-time contributions, the station also encouraged listeners to become a Winter Survival Radiothon Hero for Heat by making a pledge of $20 per month.
THAW assists families in need by preventing utility shut-off, providing fuel or restoring services. Over 92 cents of every single dollar raised by THAW goes directly to those in need, and THAW’s utility partners match every dollar that THAW raises so that $1 becomes $2 in energy assistance.
In addition to the Radiothon, an online auction was held for THAW through February 8. Last year, THAW assisted nearly 18,000 Michigan families thanks in part to the WWJ Winter Survival Radiothon for THAW.
Cumulus Media’s WWCK-FM (Flint) (CK 105.5) raised $45,322 for Hurley Children’s Hospital in the 1st CK Cares for Kids Radiothon, held February 7-8, 6 a.m. – 6 p.m. each day.
The radiothon is staffed by more than 115 community volunteers who donate their time to answer calls and and work a phone bank taking and soliciting donations. All gifts will stay local and go to Hurley Children’s Hospital.
While WWCK’s “Cares for Kids” Radiothon benefited pediatric services and the Child Life program at Hurley Children’s Hospital, sister station WFBE-FM (NASH FM 95.1) held the “Cure Kids Cancer” Radiothon to benefit the Pediatric Chemo Clinic’s Child Life program at Hurley Children’s Hospital.
This Saturday (2/9), Lenawee Broadcasting’s WLEN-FM (Adrian) will host The Kiwanis Club of Adrian’s Annual Radio Auction from 8:30 a.m. to 4:30 p.m.
The 25th annual auction features hundreds of items up for bid, broadcast live over the radio. Community members are encouraged to tune in to the station and call to bid on new items each half hour. The Kiwanis Club Items up for auction will be listed prior to the event on the Kiwanis Club of Adrian website and Facebook page.
Proceeds of the auction fund Kiwanis projects such as the expansion and beautification of the Kiwanis Trail, bicycles given to area children who read during March Reading Month, providing grants to local non-profits and providing Christmas gifts to area children in need.
The Kiwanis Club of Adrian is a local service club that intentionally takes action to revitalize Adrian.
Scripps Media (Detroit) celebrated National Reading Day on January 23 by presenting a check to the United Way of Southeastern Michigan for $18,768 to provide age-appropriate books for children. The money provided more than 7,500 books that will be used at United Way’s family facilities.
The money was raised by WXYZ-TV and WMYD-TV employees, along with a matching donation from the Scripps Howard Foundation.
The check was presented by General Manager Mike Murri, anchor Carolyn Clifford and WXYZ and WMYD employees, along with a matching donation from the Scripps Howard Foundation.
Educators have long said reading makes people smarter, and there’s research backing them up. A recent study conducted by the American Academy of Pediatrics found reading to children of any age wakens a number of regions in the left part of the brain. The areas in the brain that become active involve understanding the meaning of words and concepts tied to memory.
Last year, a Detroit organization received a surprise donation on National Reading Day. The Scripps Howard Foundation donated $10,000 to help kids at the St. Vincent and the Sarah Fisher Center.
On December 14, Gray Television’s WILX-TV (Lansing) News Anchors David Andrews and Ann Emmerich, along with Mallory Anderson and Barrett Tryon, rang the bells for the Salvation Army Kettle Drive. Andrews and Emmerich will be hosting on Salvation Army kettle, with Anderson and Tryon a second, and it was a friendly round of competition between the two teams.
In a two hour period, the team of Anderson and Tryon raised $164.56, but that was topped by Andrews and Emmerich, who brought in a whopping $997.24. The donations were matched by an anonymous donor, bringing the total close to $2500.00.
Midwestern Broadcasting’s WTCM-FM and WJZQ-FM (Traverse City) held some friendly competition on December 14. WTCM’s Mike & Christal in the Morning, along with Joel Franck, have challenged Ron & Rehmer of sister station WJZQ (Z93) to see which radio station can raise the most money for the Salvation Army.
Who took home the bragging rights? WTCM! Z93 raised $407.74 during the 2-hour event. WTCM raised a whopping $2199.86! Between the two stations, $2,607.60 was donated to the Salvation Army, providing 2600 Meals or Heat for 32 families/homes for a month or 86 days of camp for kids!
Alpha Media’s five stations in Saginaw, Michigan raised $46,242 for homeless shelters during a 12-hour Radiothon on December 19, exceeding their goal of $45,000.
Dan Streeter, CEO for Rescue Ministries of Mid Michigan, said the money will provide 1,541 nights of shelter and care for homeless individuals. The average cost of providing housing, food and care is $30 a day at Good Samaritan Rescue Mission in Bay City and City Rescue Mission in Saginaw.
On the night preceding the Radiothon the two shelters housed 263 people including men, women and children, far exceeding their average 180 person daily count.
Alpha Saginaw Operations Manager Dave Maurer recalled one emotional moment in the final hour when the stations were making strong appeals to exceed the goal when a volunteer in the phone room was moved to tears when a single listener contributed $1,500 after the caller heard accounts on the air from residents currently staying at the shelters and from those who had moved on and turned their lives around.
In the 13 years the Saginaw cluster has been doing the Radiothons, more than a half million dollars have been raised to house the homeless.
Homelessness is a year-round problem and the Saginaw cluster also does a two week long Summer Match campaign to raise money for the Rescue Missions.
The stations include WSGW-AM&FM, 94.5 the Moose, Mix 106.3 and KISS 107.1FM.
On December 6, Nexstar Broadcasting’s WLNS-TV (Lansing) held it’s the 11th annual Day of Giving, collecting non-perishable items like cereal and canned soup.
All donations went to help those who are struggling in our community. WLNS crew members accepted donations throughout the day at the station’s Lansing studios as well as Consumers Energy Headquarters in Jackson.
The effort this year ending up with more than 3,000 pounds of food donated along with cash donations. One local business, Auto-Owners Insurance, made a $5,000 cash contribution to the cause.
Jackson Radio Works’ K-105.3 (WKHM-FM) and NewsTalk 970AM/101.5FM (WKHM-AM) hosted their annual joint toy drive to benefit their local chapter of Toys for Tots on Thursday, December 6th from 6 – 10a.m. Toys for Tots is an organization run by the United States Marine Corps which distributes toys to families who cannot afford them for the holiday season.
The Toy Drive took place at Walmart, 1700 W. Michigan Ave. Scott Clow & Jenny Lewis broadcast the K-105.3 Morning Show live on location at Walmart, just outside the entrance, braving the cold to accept drive-up and walk-up donations from listeners. Also broadcasting live was Greg O’Connor of NewsTalk 970AM/101.5FM hosting his daily local news show “AM Jackson” from inside Walmart.
Donors had the option to bring new toys, check/cash, or shop inside for toys to donate and receive 10% off their purchase. Jackson Radio Works Promotions Director Ashley Smith explains, “As monetary donations come in, we can then take them and shop directly on site for specific needs as far as toy types and age groups, with the guidance of the Toys for Tots coordinators.” This wasn’t the only way to donate, though. “Many people also opted to come inside and shop for toys to donate on their own behalf. There is a great selection. It’s fun!” said Smith.
As we were ringing up the last of the toys at just after 10am, we were able to announce that the total was over $10,000 in purchases and donations made in just that 4-hour period.
Two Men and a Truck filled a moving truck with all the toys donated and purchased Thursday morning and delivered them to Toys for Tots headquarters at the Salvation Army. All donations will be distributed to families right here in Jackson before Christmas.
In addition, the Salvation Army was on site accepting turkeys and hams for holiday meals. Jackson Radio Works Owners Bruce and Sue Goldsen donated a shopping cart full of turkeys to the cause.