Category Archives: Connecting to Local Communities

WWTV/WWUP-TV Holds 2nd Annual Family Field Day


On August 2, Heritage Broadcasting’s WWTV/WWUP (Cadillac) held its second annual Family Fun Day outside its studios.

The event featured sword swallowing, balloon animals, potato sack races, hopscotch and more!  Anchors Michelle Dunaway and Charlie Tinker took part in the activities too, throwing Frisbees and racing in potato sacks.

The event was presented as part of Cadillac Mayor Carla Filkins’ Fit City Challenge, which runs through September 18.

WLEN Raises $11k for Neighbors of Hope

On July 13-14. Lenawee Broadcasting’s WLEN-FM (Adrian) hosted “Hoping for a Home,” a 24-hour event that raised funds and awareness for the new Neighbors of Hope Women and Children’s Center. The center is being formed to assist homeless women in Lenawee County with housing and transition while keeping their families together. Over $11,000 was raised in 24 hours.

WLEN staff, Neighbors of Hope board members, NOH men’s mission residents and area business people stood curbside and collected funds. The funds will support the renovation of the center which is located in Tecumseh, Mich., as well as on-going center expenses. County National Bank supported the effort as the title sponsor. Neighbors of Hope is a Lenawee County non-profit organization that supports the community through the Men’s Ministry Fresh Start and Life Change Programs, Blessings and More Resale Store, Fishes and Loaves Food Pantry, the Third Day Farming Program and Word Made Flesh Radio Ministry which airs Sunday mornings at on the station.

More information on the organization can be found at www.neighborsofhope.com.

WCZY Holds ‘Hometown Showdown’

Stephan J. Wilson

On July 23, WCZY-FM (Mt. Pleasant) held its 10th Annual “Hometown Showdown” at the Isabella County Fairgrounds.  Eleven contestants competed for two $500 cash prizes in the talent contest.   Stephan J. Wilson, currently attending CMU, became the first ever “Grand Prize” winner, taking home  prizes from Audience Choice and Judges Choice categories.

Wilson won with his rendition of the Josh Groban song “You Raise Me Up.”

WLEN Raises Over $2,000 for Lenawee American Cancer Society Relay for Life

Over 100 pies were donated from local businesses and celebrities and were auctioned off at the 19th annual 103.9 WLEN-FM (Adrian) Pie Auction. $2,572 was raised for the Lenawee American Cancer Society Relay For Life.

The auction was held June 20.

One sponsor, County National Bank, donated $2.50 for every pie sold up to $250 to support Lenawee Relay For Life.

What exactly is Relay For Life? Their website, acsevents.org, describes Relay For Life as: “… a team fundraising event where team members take turns walking around a track or designated path. Each event is 6-24 hours in length and each team is asked to have a member on the track at all times to signify that cancer never sleeps.

WLEN is thanking their listeners for once again supporting the Lenawee American Cancer Society Relay For Life.

WJRT-TV Wins NABEF Service to America Award

WJRT-TV (Flint) was the recipient of a National Association of Broadcasters Educational Foundation Service to America Award, honoring the station’s dedication to serving its community through an annual Diaper Drive.

The award ceremonies were held in Washington, D.C. on June 12.

The award recognizes outstanding community service by local broadcasters.

WJRT’s Angie Hendershot accepted the award alongside news director Jayne Hodak and Flint’s U.S. Rep. Dan Kildee (MI-5). WJRT general manager Pete Veto was also in attendance.

See video of Hendershot accepting the award here.

In Genesee County, 4,500 children under age 3 live below the poverty line. Because state and federal assistance cannot be used to buy diapers, many of these children are forced to stay in the same diaper for days at a time.

The day-long Diaper Drive collects donations of diapers, wipes and cash to help the Flint Diaper Bank supply more than 1 million diapers to local babies every year.

WBET Raises $104k for United Way

Swick Broadcasting’s WBET-FM (Sturgis) has announced that it recently raised $104,330 for the United Way of St. Joseph County, during an 18-hour radio marathon that featured local officials and community business leaders as guest DJs.  The Radiothon was held on May 24.

“We are so proud of our local St. Joseph County listeners for their generosity in supporting the United Way,” stated Steve Swick, Chief Executive Officer of Swick Broadcasting and Local Radio Networks. “Local radio is the heart of the community, and everybody wants the thrill of being a DJ. Our local dignitaries had lots of fun on-air during this special charity drive, and our listeners clearly loved it and responded with their kind donations.”

WDET To Offer Free Airtime to Non-Profits Through Kyle’s Challenge

WDET-FM (Detroit) and The Kyle John Foundation are awarding $25,000 in promotional support to five, youth-focused nonprofits.

Five organizations will receive $5,000 of free airtime on WDET.  One non-profit (Soar Detroit) was already chosen by the Kyle John Foundation, but listeners of the station have been invited to vote to choose the remaining organizations.

Soar Detroit will kick off the Kyle’s Challenge on-air awareness campaign on the station on June 25.

Gary Cone and Aimée Cowher, founders of The Kyle John Foundation believe in the impact of WDET and the collective ability to make a real difference. They have made a very generous gift to WDET as a challenge to get listeners involved in a Community Impact Campaign that can improve the lives of thousands of young people in Southeast Michigan.

For more information on the project, click here.

WILX-TV Offers Elementary Students A Chance to Explore Broadcast Journalism Careers

Gray Television’s WILX-TV (Lansing) recently offered elementary school children the chance to see what life as a television anchor or reporter would be like.

The station participated in a career day at Oakwood Elementary School in Portland, Michigan.

WILX’s Clayton Cummins gave students the chance to get in front of the camera and try anchoring for themselves along with getting a look inside the WILX live truck.

The event was held May 22.

WRSR-FM Helps Local Food Bank Find Volunteers

Video from WJRT-TV

On May 23, Krol Communication’s WRSR-FM (Flint) helped the Food Bank of Eastern Michigan with a live broadcast encouraging people to come in and volunteer to help sort food.

This initiative was launched by the band Metallica and organized locally by 103.9 The Fox morning hosts Johnny Burke and Lisa Marie.

“They have their All Within My Hands Foundation and decided a few months ago that they wanted to do National Day of Service and encourage all of their fans to donate time to their local food banks. We heard about it and jumped on board for sure,” Marie told WJRT-TV news.

An open call was put out to anyone and everyone to just drop by the Food Bank and lend a hand for an hour.

“It’s huge because leading into the summer, people are on vacation and traveling, they go north for the weekend. We struggle with getting people to come in to volunteer and sort food for the agencies,” said Food Bank of Eastern Michigan Development Director Cathy Blankenship.

The Food Bank estimates that 60 minutes of volunteerism will make a major impact on its service area of 22 counties.

“This sorting can be broken down and we can say that 335 people will eat because of your hour of service here,” said Blankenship.

The Food Bank of Eastern Michigan hopes that Metallica’s day of service will leave a long lasting impression and that all of these volunteers are inspired to return.