Category Archives: Connecting to Local Communities

WYTZ Raises Big Money for St. Jude

(l-r) WYTZ’s Lindsay Kay Zvonar and Paul Layendecker, on-air during the Radiothon.

On February 15 and 16, Midwest Family Broadcasting’s WYTZ-FM (Benton Harbor) held its 12th annual 97.5 Y Country “St. Jude Children’s Research Hospital Country Cares Radiothon,” and so far, with additional post-event donations, it’s raised at least $38,000.

For 12 years, Y Country staff have held the fundraiser, asking people to donate to St. Jude Children’s Hospital. Morning host Matt Malone told sister-station WSJM that this was an excellent year.

“The outpouring of support was absolutely incredible,” Malone said. “The fact that we had all of our Y Country family show up was amazing.”

Malone says hearing the stories of cancer survivors is always emotional for each host on the radio-thon. He proved his dedication to the charity on Monday by getting a St. Jude tattoo. That was in response to a bet he made with listeners this year, saying he’d get inked for St. Jude if the Radiothon raised at least $10,000 on its first day.

 

 

WWJ’s Winter Survival Radiothon For THAW Raises $1.4 Million

Entercom’s WWJ-AM (Detroit) raised more than $1.4 million in their 15th annual Winter Survival Radiothon for THAW, The Heat and Warmth Fund.

Along with our enthusiastic volunteers, the station took calls all day February 9, broadcasting live from our radio studios in Southfield, collecting donations to keep Michigan families in need warm this winter.

THAW assists families in need by preventing utility shut-off, providing fuel or restoring services. 91% of every dollar that THAW spends goes directly to help those in need and THAW’s utility partners match every dollar that THAW raises, so that $1 becomes $2 in energy assistance.

This support can be life-saving for struggling Michigan families facing a serious financial crisis — usually due to a job loss, a serious illness or other family emergency — who are temporarily unable to pay their utility bills.

Increased Recruiting Call Since National Guard Returned To NCSA

In a recent meeting between the MAB and members of Michigan Army National Guard , it was reported that recruiting inquiries have increased since the the Guard Bureau in Washington D.C. returned to NCSA. The Michigan Army National Guard asks people how they heard about the opportunities in the Guard and many have identified radio and or television (or both) as their source of information.

“We are elated” said MAB President/CEO Karole L. White. “Radio and Television works well to help partners reach their goals. Michigan Broadcasters are the best!”

Rick Teeter, marketing and advertising specialist at Michigan Army National Guard, said that he knows how precious our member’s airtime is, and the Michigan National Guard truly appreciates all of the emphasis that MAB members are giving to their messages.

MAB members understand the importance of a strong Michigan National Guard. Citizen soldiers are there to help in time of crisis here and abroad. Airing the recruitment messages is one thing broadcasters can do to help and to say thank you to the men and women who leave their families to help us in times of need.

Click here to learn more about this important partnership and download messages. Contact Denise Weston at 1-800-YOUR-MAB if you have questions or would like to book an interview the a Michigan National Guard representative. Anything you can do will help.

WXYZ Gears Up For Annual MHS Valentine’s Telethon

WXYZ-TV (Detroit) will air the Michigan Humane Society’s annual “Valentine’s Telethon”  on February 8, from 6 a.m. to midnight. Last year’s event raised $382,000 for local animals in need. For a seventh consecutive year the Telethon is sponsored by Purina.

Alicia Smith, anchor for “7 Action News This Morning,” will host the broadcast. Smith will entertain viewers with stories of animal rescues, cruelty investigations, and redemption. She will reunite adoptive families with the MHS, and the broadcast will feature a live puppy playpen.

“We are really excited to showcase the work made possible by our generous supporters,” said Matthew Pepper, president and CEO of the MHS. “They made the call last year, enabling us to provide critical services to tens of thousands of pets and their families. Without that support, none of what we do is possible.”

Viewers will see segments during commercial breaks throughout the day. They can also watch the telethon’s live puppy cam at https://www.facebook.com/wxyzdetroit/.

The Michigan Humane Society relies on the generosity of donors, not government funds. Its first telethon aired in 1996, making this its 22nd broadcast.

IVaccinate Focuses On The Flu

Karole White
Karole L. White

By: Karole L. White
President/CEO, MAB

The two-year partnership between MAB and IVaccinate has a new emphasis this year as we turn our attention to the flu season.  This is the particularly dangerous flu season.  It’s not only hitting children and those with a weakened immune system; it’s bringing perfectly healthy people down to their knees and in some cases is causing death from complications caused by the flu.

The flu impacts personnel at many of our member stations.  You can help us get the word out to your staff and your audience that “it’s still not too late to get a flu shot,” according to MDHHS.

There is a lot of misinformation out there.  Healthcare experts are saying that Michigan citizens should disregard recent news reports that wrongly claim the flu vaccine to be only 10 percent effective this year in the US.  In fact, this figure is an Australian estimate of the vaccine based on only one strain of the flu.  In the United States, the overall effectiveness against all circulating flu was 39 percent in the ’16-’17 flu season – a more accurate predictor of this year than foreign estimates.

As broadcasters we need our station personnel healthy because when the chips are down we need to keep going.  We want our viewers and listeners, as well as you and your team members, to stay healthy.

You are doing a great job in covering this issue.  We want to encourage you to keep up the excellent coverage of this flu season and promote flu vaccination. It is vital we provide current accurate information to your audience.

To assist you, MDHHS provides important information at IVaccinate.org that you may use in news reports, as well as experts for you to interview, ads for your website and social media posts and more.

Beyond the flu season there are 16 potentially harmful diseases preventable by a mere vaccination.  Vaccine-preventable diseases have devastating consequences on children, families and communities.

Thank you for your help in keeping the attention of this year’s flu season and the importance for vaccination.

Click here to download IVaccinate Radio/TV spots and more from the MAB. 

 

WMGC-FM Launches Weight Loss/Healthy Living Challenge

Beasley Media Group’s WMGC-FM (Detroit) launched of  The Bounce’s 105K lb. Weight Loss & Healthy Living
Challenge on January 27.  The challenge is a 10-week program designed to encourage listeners to exercise, eat healthier, and have a better overall understanding of what it means to live a healthy life.

Molina Healthcare, Custom Health Centers, and Eastern Market will
participate in this initiative. Interested participants can register for the FREE challenge at www.1051thebounce.com to pick a team to help motivate them on a weekly basis and tune into 105.1 The BOUNCE to listen for healthy tips.

Listeners also have the opportunity to join the station for a free weekly workout, attend free Zumba classes, take part in cooking demonstrations by Eastern Market chefs, speak with a weight loss
professional, and more!

On February 24 and March 24, listeners will be able to see how much progress they have made during the journey and celebrate at the final weekly work out, which will take place on March 31.

For more details, visit www.1051thebounce.com.

WXYZ and WMYD Donate Money for Books

(l-r) Mike Murri, WXYZ/WMYD VP/GM; Diane Renaud, Exec. Director, St. Vincent and Sarah Fisher Center; Becky Brickner and Eli Scripps, Scripps Family members


E.W.. Scripps Company’s WXYZ-TV and WMYD-TV (Detroit)
celebrated National Reading Day by delivering a check for $10,000 to the St. Vincent and Sarah Fisher Center in Detroit. The money was donated by The Scripps Howard Foundation, as part of its national “If You Give a Child a Book …” literacy campaign. The money will be used to purchase books for children at the Center. The Center provides educational programs for at-risk children through after school and summer programs.

7 Action News anchor Carolyn Clifford reads to children at the St. Vincent and Sarah Fisher Center

The campaign is a partnership of the Foundation, the employees of The E.W. Scripps Company and members of the Scripps family. “If You Give a Child a Book …” has distributed more than 100,000 books to children across the country.

“It’s an honor to work for a company that puts such a high value on giving back to the community,” said Mike Murri, WXYZ and WMYD vice president and general manager. “We are thrilled to be able to advance the great work that is being done at the St. Vincent and Sarah Fisher Center through the generosity of the Scripps family.”

Employees of WXYZ and WMYD generously pledged money to purchase books for the St. Vincent and Sarah Fisher Center as part of the campaign. A member of the Scripps family matched the employee contributions and presented a donation of $14,106 to the Center. In November, more than 5,600 books were purchased with those funds for children in the community.

WCSR’s Bob Flynn, Juli Morgan Go Bald for Charity

All photos courtesy of the Hillsdale Daily News.

On December 29, after promising station listeners that they would shave their heads if a goal of raising $15,000 from listeners for the Salvation Army was met, WCSR-AM/FM (Hillsdale) air personalities Bob Flynn and Juli Morgan did what they dubbed “Bob and Juli Go Britney 2007,” a reference to Britney Spears’ highly publicized buzz cut.

The station spent a day of Salvation Army bell ringing on December 15 and raised a total of  $18,091.10 in just six hours.  With additional corporate sponsorship the grand total raised was just shy of $24,000.

(L-R) WCSR’s Juli Morgan, Bob Flynn and Salvation Army Captain Sean Gray.

The station live-streamed the shaving event on Facebook.  Morgan donated her 12-plus inches of blonde hair to Children with Hair Loss,  a non-profit organization.  Flynn acknowledged on the station’s Facebook page that his hair would likely become bird nest building material!

Benton Harbor’s WIRX-FM Donates to MI JOURNEY

Midwest Family Broadcasting’s WIRX-FM, Rock 107 in Benton Harbor, has chipped in to help promote mental health in southwest Michigan.

On December 20,  Rock 107 Morning Host Brock Havens stopped by MI Journey in Benton Harbor to drop off a check for $2,400 to help run MI JOURNEY programs for those in Southwest Michigan who are struggling with mental illness.

“It’s going to help with our recovery programming because one thing that’s unique about MI JOURNEY  is that all staff have been there, have had serious mental illness and have gotten better,” said MI JOURNEY Executive Director Anna-Magdalena Christianson. “So we know what it’s like to be there, what it’s like to get better, and we’re kind of like guides.”

WIRX raised the money for MI Journey with its 3 Day Ride and Bike Bash this year.

WXYZ-TV Collects More Than 16,800 Pounds of Food with’Together We Can’

Metro Detroiters came together over the Thanksgiving holiday to help those in need throughout Metro Detroit. The WXYZ-TV (Detroit) “Together We Can” effort collected more than 16,800 pounds of nonperishable food items to battle hunger in our community.

WXYZ partnered with Art Van Furniture and the Detroit Lions to collect packaged and canned goods for Gleaners Community Food Bank of Southeastern Michigan. Gleaners will distribute the food to more than 500 soup kitchens, shelters and pantries in Wayne, Oakland, Livingston and Monroe counties.

“One in six people in Michigan struggle with hunger, so it’s more important than ever that we help those in need throughout our community, especially during the holiday season,” said Mike Murri, WXYZ and WMYD vice president and general manager.

This was the ninth annual “Together We Can” effort. The event ran from October 24 through November 17.