Category Archives: Connecting to Local Communities

WWTV/WWUP, WTCM Team Up for JOBFest

On April 3, WWTV/WWUP-TV (Cadillac) and WTCM-FM (Traverse City) teamed up to present TC JOBfest, “the largest employee recruiting event ever held in Northern Michigan.” The event was free for job-seekers and open to the public. The media partnership offered the ability to advertise widely on both television and radio, reaching Up North audiences eager to apply for a diverse range of skilled positions.  The event was open from 11 a.m. to 7 p.m. and was held at the Park Place Hotel and Conference Center.

Over 600 job-seekers from around the Traverse City area visited to meet local employers currently hiring for hundreds of positions, in fields ranging from construction and manufacturing to the military and the medical field.

A total of 30 area businesses were represented at this first-ever JOBfest event in Traverse City, all of which are looking to fill skilled positions with local workers.

During the event, candidates were able to connect with hiring employers and learn about employee benefits, healthcare packages, and workplace culture. There was even an open conference room at JOBfest for employers to use for interviewing exceptional applicants on-site. Northwest Michigan Works! was also present helping prospective employees write cover letters and update their resumes on the spot.

WXYZ/WMYD, Scripps Howard Foundation Partner with Local Non-Profits Through Community Grants

L-R) WXYZ/WMYD’s Chuck Stokes, Mary Carmen Munoz & Jane Garcia of LA SED, WXYZ/WMYD’s Mike Murri

WXYZ/WMYD and the Bob Scripps Community Fund of the Scripps Howard Foundation have kicked off the year with grants to some of the Detroit area’s most worthy not-for-profits. Over the past few weeks, TV-7/20 VP & General Manager Mike Murri and Public Affairs Director Chuck Stokes have met with and handed out checks to seven Michigan organizations doing outstanding work supporting the educational, economic and social needs of this region.

In Detroit, the recipients were LA SED (Latin Americans for Social & Economic Development); Black Family Development (specializing in family counseling); Build Institute (which helps people turn their business ideas into reality) and Detroit PAL (leaders in building character in young people). In Dearborn, a grant was awarded to LAHC (Leaders Advancing and Helping Communities), which is devoted to empowering low-income families.

Over in Pontiac, the family services of Lighthouse of Oakland County, a beacon of hope for 45 years, were recognized. And  in Lansing, the Historical Society of Michigan (HSM), the state’s oldest cultural organization (established in 1828), which holds its largest historical conference each year in Macomb County’s Sterling Heights, was applauded.

WJR Raises More Than $1M For Salvation Army

Last week, Cumulus Media’s WJR-AM (Detroit) held the Annual Bed and Bread Club Radiothon to benefit the Salvation Army Eastern Michigan Division.  And, this year the event raised a record $1,501,751!

This year, the Radiothon  was a 24-hour event, beginning at 8 p.m. on February 21 and all day long on Friday, February 22.  In addition to regular WJR personalities, every year longtime Detroit radio veteran Dick Purtan comes out of retirement to participate in the broadcast, this year with two 2-hour shifts on Friday.

“At WJR, we’ve seen the impact of our listener’s donations and how they are helping so many right here in our community,” said Steve Finateri, market manager of News/Talk 760 WJR. “Our entire team of producers, radio hosts and behind-the-scenes staff are proud to partner with The Salvation Army for the ninth consecutive year.”

Dick Purtan

In a Facebook post, Purtan wrote, “Congratulations to everyone who participated in the 32nd Annual Salvation Army Radiothon yesterday! Together, we raised $1,501,751 for the Bed & Bread Program – money that will go right to the streets to feed and shelter almost 4000 Metro-Detroiters each and every day of the year!  From the bottom of my heart… Thank you!”

Annually, the Bed & Bread program serves 18,720 gallons of soup; 102,000 loaves of bread; 143,000 pounds of deli meat; 182,000 hot dogs; and 520,000 pieces of fruit and snacks. The Salvation Army’s Bed & Bread trucks travel 180 miles, making 57 stops every day of the year within the city of Detroit.

WTVB’S Ken Delaney Raises $12,000 for Heating Assistance

Left: WTVB’s Ken Delaney on the air live from the walk.

A record amount of money was raised in the 22nd Annual (and final) “Walk Across Branch County,” hosted by WTVB-AM (Coldwater) Morning Host Ken Delaney. The walk, held February 21, collected almost $4,000 locally during the 17 mile walk.  Combined with a two for one match from the Consumers Energy Foundation, almost $12,000 will be donated to Community Action of South Central Michigan for emergency heating assistance in Branch County.

The station aired Delaney’s walk live, which included stops to pick up donations from various businesses and organizations around Coldwater.

This year over 20 volunteers representing the Coldwater Noon Rotary, Early Bird Exchange Club, Coldwater Township Sunrise Rotary, Tibbits Opera Foundation, Branch County Sheriff’s Department and others joined Delaney to walk the one mile stretch from the Four Corners Park downtown to the McDonald’s restaurant in Coldwater, escorted by the Coldwater Police and Fire Departments.

WTVB is owned by Midwest Communications.

WIOG Raises $42,700 with Covenant Kids Radiothon

WIOG’s Nate and April kick off the radiothon on February 14.

Cumulus Media’s WIOG-FM (Saginaw) teamed up with Covenant Kids for the WIOG Covenant Kids Radiothon February 14-15, raising over $42,000 for the cause.  The special two day Radiothon was held 6 a.m. to 6 p.m. each day.

During the broadcast, the station shared stories of some amazing Covenant Kids and their Families.  Covenant Healthcare serves babies and children from more than 20 countries across Michigan.

The station is also offered incentives for various levels of donations.

70k for St. Jude from WNWN Listeners

Left: WIN 98.5 staff and phone bank volunteers reveal the grand total. Right: “Wild” Bill Lewis and Brent Alan in the studio unveiling the brand new St. Jude t-shirt for this year.

Midwest Communication’s WNWN-FM (Battle Creek/Kalamazoo)(WIN 98.5) held their 2019 St. Jude “Country Cares For Kids” Radiothon February 14-15, raising a total of $70,140.00, contributed by station listeners.  This exceeds last year’s total of $67,010.00.

Afternoon personality “Wild” Bill Lewis said, “Our listeners are simply the best. We ask, and they always deliver, especially when it comes to a child battling cancer. They know their monthly donation is going to an amazing place, and they know their donation is helping to save a child’s life and help put an end to childhood cancer.”

WWJ-AM Hosts 16th Annual THAW Radiothon

On February 8, Entercom’s WWJ-AM (Detroit) held its 16th Annual Winter Survival Radiothon for THAW, The Heat and Warmth Fund.  This year’s goal was to raise $1.5 million in emergency energy assistance funding.  And, that goal was achieved!

Aside from one-time contributions, the station also encouraged listeners to become a Winter Survival Radiothon Hero for Heat by making a pledge of $20 per month.

THAW assists families in need by preventing utility shut-off, providing fuel or restoring services. Over 92 cents of every single dollar raised by THAW goes directly to those in need, and THAW’s utility partners match every dollar that THAW raises so that $1 becomes $2 in energy assistance.

In addition to the Radiothon, an online auction was held for THAW through February 8.  Last year, THAW assisted nearly 18,000 Michigan families thanks in part to the WWJ Winter Survival Radiothon for THAW.

WWCK Raises $45k for Children’s Miracle Network

WWCK’s Mike & Stephanie

Cumulus Media’s WWCK-FM (Flint) (CK 105.5) raised $45,322 for Hurley Children’s Hospital in the 1st CK Cares for Kids Radiothon, held February 7-8, 6 a.m. – 6 p.m. each day.

The radiothon is staffed by more than 115 community volunteers who donate their time to answer calls and and work a phone bank taking and soliciting donations. All gifts will stay local and go to Hurley Children’s Hospital.

While WWCK’s “Cares for Kids” Radiothon benefited pediatric services and the Child Life program at Hurley Children’s Hospital, sister station WFBE-FM (NASH FM 95.1) held the “Cure Kids Cancer” Radiothon to benefit the Pediatric Chemo Clinic’s Child Life program at Hurley Children’s Hospital.

WLEN Hosts 25th Annual Radio Auction for Kiwanis Club

This Saturday (2/9), Lenawee Broadcasting’s WLEN-FM (Adrian) will host The Kiwanis Club of Adrian’s Annual Radio Auction from 8:30 a.m. to 4:30 p.m.

The 25th annual auction features hundreds of items up for bid, broadcast live over the radio. Community members are encouraged to tune in to the station and call to bid on new items each half hour. The Kiwanis Club Items up for auction will be listed prior to the event on the Kiwanis Club of Adrian website and Facebook page.

Proceeds of the auction fund Kiwanis projects such as the expansion and beautification of the Kiwanis Trail, bicycles given to area children who read during March Reading Month, providing grants to local non-profits and providing Christmas gifts to area children in need.

The Kiwanis Club of Adrian is a local service club that intentionally takes action to revitalize Adrian.

WXYZ/WMYD Raises $18K For Metro Detroit Kids

Scripps Media (Detroit) celebrated National Reading Day on January 23 by presenting a check to the United Way of Southeastern Michigan for $18,768 to provide age-appropriate books for children.  The money provided more than 7,500 books that will be used at United Way’s family facilities.

The money was raised by WXYZ-TV and WMYD-TV employees, along with a matching donation from the Scripps Howard Foundation.

The check was presented by General Manager Mike Murri, anchor Carolyn Clifford and WXYZ and WMYD employees, along with a matching donation from the Scripps Howard Foundation.

Educators have long said reading makes people smarter, and there’s research backing them up. A recent study conducted by the American Academy of Pediatrics found reading to children of any age wakens a number of regions in the left part of the brain. The areas in the brain that become active involve understanding the meaning of words and concepts tied to memory.

Last year, a Detroit organization received a surprise donation on National Reading Day. The Scripps Howard Foundation donated $10,000 to help kids at the St. Vincent and the Sarah Fisher Center.