Category Archives: January 2018

Write Digital Instructions to Help With Radio Station Staff Turnover

Seth Resler

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Seth Resler
Jacobs Media Strategies

I tell people that you’re not really in the radio industry until you’ve been fired at least once. We work in an industry with a lot of turnover, and that means we can lose a lot of time to learning curves as new people step in to take over the duties of previous employees.

It’s not just staffing changes that can cause disruptions. If a member of your team gets sick or injured, you may need somebody to step in and fill their role for a bit. To minimize the digital disruption in these situations, it’s helpful to write instructions and save them in a place where multiple people have access to them.

I am a big proponent of writing out clear step-by-step instructions, complete with annotated screenshots, for every digital task you can’t live without. Here are some of the things you will want to have instructions for:

  • How to send an email blast
  • How to send a text message blast
  • How to publish a blogpost
  • How to update the website’s concert calendar
  • How to set up a contest on the website
  • How to publish a podcast episode
  • How to back up the website
  • How to restore a backup of the website
  • How to publish a video to the station’s YouTube channel
  • How to set up online ticket sales for a station event
  • How to post an advertisement on the website

These instructions are useful not only to people who have to take over a role, but also to the same person who may have performed the task in the past. Because I do it so infrequently, I often have to go back and figure out what I did the previous year. If you’re responsible for an infrequent task, such as setting up ticket sales for an annual station concert, it can be incredibly valuable to go back and read instructions — even if you’re the one who wrote them!

If you don’t already have instructions for your most important digital tasks, start writing them today. The next time you have a staff position turnover, you’ll be glad that you did.

For more assistance on digital or social media, contact MAB Member Services at mab@michmab.com or 1-800-968-7622.

WXYZ and WMYD Donate Money for Books

(l-r) Mike Murri, WXYZ/WMYD VP/GM; Diane Renaud, Exec. Director, St. Vincent and Sarah Fisher Center; Becky Brickner and Eli Scripps, Scripps Family members


E.W.. Scripps Company’s WXYZ-TV and WMYD-TV (Detroit)
celebrated National Reading Day by delivering a check for $10,000 to the St. Vincent and Sarah Fisher Center in Detroit. The money was donated by The Scripps Howard Foundation, as part of its national “If You Give a Child a Book …” literacy campaign. The money will be used to purchase books for children at the Center. The Center provides educational programs for at-risk children through after school and summer programs.

7 Action News anchor Carolyn Clifford reads to children at the St. Vincent and Sarah Fisher Center

The campaign is a partnership of the Foundation, the employees of The E.W. Scripps Company and members of the Scripps family. “If You Give a Child a Book …” has distributed more than 100,000 books to children across the country.

“It’s an honor to work for a company that puts such a high value on giving back to the community,” said Mike Murri, WXYZ and WMYD vice president and general manager. “We are thrilled to be able to advance the great work that is being done at the St. Vincent and Sarah Fisher Center through the generosity of the Scripps family.”

Employees of WXYZ and WMYD generously pledged money to purchase books for the St. Vincent and Sarah Fisher Center as part of the campaign. A member of the Scripps family matched the employee contributions and presented a donation of $14,106 to the Center. In November, more than 5,600 books were purchased with those funds for children in the community.

Pillsbury Advisory: A Sexual Harassment Sea Change for Employers?

Pillsbury recently released an Advisory on dealing with sexual harassment claims. 

“Sexual harassment within the workplace is not a new issue. In both Europe and the United States, the law has provided protection for employees against harassment for many years. A TUC/Everyday Sexism Report in 2016 conducted a survey of women in the UK workplace and found that over half (52 percent of those surveyed) had experienced some form of sexual harassment in the workplace but that four out of five of these women did not report that sexual harassment to their employer, and nearly 50 percent did nothing at all, not even confiding in a family member or friend or other third party.” begins the advisory, authored by Paula M. Weber and Caron Gosling.

“Just over a year later, it has become clear that the landscape has changed. Recent events would appear to indicate that those on the receiving end of sexual harassment are perhaps now more inclined to speak out, and not just using internal complaints procedures, but also by involving the media, in high-profile cases, and by posting on social media platforms.”

It goes on to outline “Actions to Take if Faced with and Internal Complaint,” “Actions to Take if Faced with Complaints or Allegations Made via the Media, including Social Media,” “Actions to Take if Faced with Complaints or Allegations Made via the Media, including Social Media” and more.

You can find the full Advisory here: https://www.pillsburylaw.com/en/news-and-insights/a-sexual-harassment-sea-change-for-employers.html

Murdoch Says Facebook Should Pay for “Trusted” News

News Corp.’s Rupert Murdoch has suggested Facebook should pay for news content shared on the platform from premium publishers – those it has deemed “trusted” publishers – as it enhances Facebook’s reputation and combats fake news.

“If Facebook wants to recognize ‘trusted’ publishers then it should pay those publishers a carriage fee similar to the model adopted by cable companies,” he said.

Read the full story in The Hollywood Reporter.

‘What You Have to Know’: The Robinson Report is Coming to the #MABshow

Kevin Robinson

Kevin Robinson, Robinson Media President and author of The Robinson Report, is coming to the Great Lakes Media Show to tell you “What You Have to Know To Be A Program Director in 2018.”

The Great Lakes Media Show, formerly the Great Lakes Broadcasting Conference & Expo (GLBC) will take place March 6 and 7 at the Lansing Center in downtown Lansing.

Robinson is a passionate, record setting and award-winning 35-year broadcast veteran, having experienced programming success with teams in Chicago, Phoenix, St. Louis, Louisville, Buffalo and Lansing in quality companies like CBS Radio, Bonneville International, Hubbard Radio, Infinity Broadcasting, Salem Media Group and others.

With his company, Robinson Media, and past partnership with the Audience Development Group, he has advised companies all over America including Entercom Communications, Beasley Broadcast Group, Westwood One, Midwest Communications, Triad Broadcasting, Townsquare Media, Midwest Family Broadcasting Group, Grand Canyon Broadcasters, LaSalle County Broadcasting, EG Radio Marketing and more.

He will offer the following breakout session as part of this year’s Great Lakes Media Show:

“What You Have to Know To Be A Program Director in 2018” 
Gone are the mentoring days of hands-on programming development. In a time-starved radio world, learning to focus on the product with consistency is often lost in multi-platform cluster management. This session focuses on the nuts and bolts, including leadership skills, of radio programming in post-millennial times. Programming in the 21st century requires advanced knowledge of all aspects of your radio brand and often times entire clusters. This session will bring awareness to the things you need to understand strategic and tactical thought, developing a strategic plan, developing solid content while growing story tellers, managing a music matrix without research, secrets behind how ratings work, really work, social media awareness for branding impact and traditional marketing and event planning

Learn more about Kevin Robinson and the 21 other dynamic and influential presenters who will be a part of the 2018 Great Lakes Media Show.  Learn more and register to attend at GreatLakesMediaShow.com.

Michigan Radio & Television Stations Air 2018 State of the State


On January 23, 32 radio stations and 27 television stations across Michigan aired Governor Rick Snyder’s final State of the State address to the citizens of the state.  The broadcast was a combined effort of the MAB, WCMU Public Media (which supplied the satellite uplink), WKAR Public Media (which supplied technical assistance as well as streaming video and audio), The Michigan Association of Public Broadcasters and the Michigan Public Radio Network.

The broadcast was coordinated by MAB’s Dan Kelley.  Special thanks to CMU’s Ken Kolbe, Shawn Hoskey and Darel Vanderhoof.; WKAR’s Julie Sochay, Gary Blievernicht and Brant Wells.

This year’s broadcast was a challenge due to the construction around the Capitol, but sufficient pre-planning allowed a smooth setup and broadcast.

FCC’s Online Public File System Difficulties Reported


At least one Michigan broadcaster has reported some difficulties uploading some files to the FCC’s online public file system.  One MAB member station shared a screen shot of the issue, where PDF files are tagged with an “error” notice.

The broadcaster, who contacted the FCC’s help desk, said that he was told the FCC was aware of an “ongoing” issue and had no time estimate on the fix.  In a follow-up conversation, the FCC said they will, if stations want, provide a courtesy call back to the station when the system is fixed.

MAB Washington Counsel David Oxenford has confirmed that it does appear that the site is running real slow at times, and getting hung up on certain uploads. He suggests trying a different browser (Internet Explorer, if, for example, difficulties are experienced when using Chrome, or visa-versa), but, if that does not help, try uploads at odd hours instead of in the middle of the work day.

All radio stations outside the Top 50 markets have until March 1, 2018 to complete their uploads to the online public inspection file site.  Television stations and those radio stations in the Top 50 markets are already on the online system.

Senate Panel Approves FCC Commissioner

The Senate Commerce Committee voted to confirm Commissioner Brendan Carr for a full five-year term at the Federal Communications Commission. The Senators approved the nomination in a 14-13 party-line vote. Carr, a Republican, was nominated and confirmed in August to a partial term that was set to expire later this year. Prior to his nomination, Carr served as the FCC’s general counsel.  If Carr is confirmed by a Senate floor vote, his full five-year term will begin on July 1, 2018.

Shuldiner Named New Audio Division Chief At FCC

Al Shuldiner

The Federal Communications Commission has announced the appointment Albert Shuldiner as Chief of the Media Bureau’s Audio Division. The Audio Division of the Media Bureau licenses commercial and noncommercial educational AM, FM, FM Translator, and FM Booster radio services, and the noncommercial educational Low Power FM radio service. The division provides legal analysis of broadcast, technical, and engineering radio filings and recommends appropriate disposition of applications, requests for waivers, and other pleadings.

“Al’s breadth of experience in the radio industry will enable him to hit the ground running as he takes over as Audio Division Chief,” said FCC Chairman Ajit Pai. “His extensive knowledge of the radio business as well as FCC regulatory issues makes him extremely qualified to assume this position.”

To ensure a smooth transition, current Audio Division Chief Peter Doyle will, on a temporary basis, assume a new part-time role as Senior Advisor in the Division. Mr. Shuldiner brings decades of legal experience to the FCC, including positions at DTS, Inc., Ibiquity Digital Corporation, and Vinson & Elkins, LLP. He received a J.D. from the University of Pennsylvania Law School and a B.A. from Johns Hopkins University.

First GOP Governors Candidate Town Hall Scheduled

Three of the four Republican candidates for Michigan governor will participate in a town hall with Republican voters scheduled on January 29 in Grand Rapids. Lt. Governor Brian Calley, Dr. Jim Hines and Senator Patrick Colbeck will take part in the town hall. Attorney General Bill Schuette has declined to participate. The event will take place at 7 p.m. on January 29 at the Kent County Republican Party offices.