Category Archives: January 2019

5 Times When Your Radio Station Should Use Mobile App Push Notifications

Seth Resler

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Seth Resler
Jacobs Media Strategies

Mobile app push notifications — automated messages that appear on the smartphones of listeners who have downloaded your station’s mobile app even when the app is not open — can be a powerful tool. According to Localytics, push notification can boost mobile app engagement by an average of 88% and up to 177% for music-related apps.

Of course, if you send too many push notifications, you run the risk of annoying listeners. Sending more than one push notification a week and you could nearly quadruple the percentage of listeners who will stop using your app.

In short, your radio station can increase mobile app engagement if it can walk the fine line between sending too few and too many push notifications. So what warrants a push notification? Here are five times when your radio station may want to use this feature:

1. Big Contests
You’re not going to want to use push notifications for every pair of movie passes you give away, but when you’ve got a huge prize, like a car or cold hard cash, push notifications may be in order. You could use the contest as an extra incentive for people to opt into these notifications. For example, if you are giving away front row Red Hot Chili Peppers tickets to the 95th caller every time the station plays three Chili Peppers songs in a row, you could use a push notification to give listeners a heads up: “We’re going to give away RHCP tickets in ten minutes.” Promote this ‘heads up’ on your airwaves, in your email blasts, and on social media, and you could drive mobile app downloads.

2. Big Concert Announcements
When core artist like Beyoncé has a concert in your market, you can use this to engage with listeners using push notifications. There are multiple opportunities to use these push notifications: when the concert is announced or when the tickets go on sale. Better yet, arrange to get an exclusive pre-sale link from the concert promoter, and use the push notifications to give your listeners the opportunity to buy tickets before everybody else. Promote these pre-sales and you could increase mobile app downloads.

3. Core Artist Interviews
If you’ve landed an interview with a major artist, use push notifications to promote it. There are two options here: You can use the push notification to let people know that the interview is about to happen on the air in an attempt to drive people to tune in, or you can use the push notification to let people know that a recording of an on-air interview has been posted online and drive people to listen there.

4. Specialty Programming
Every once in a while, radio stations like to toss out the regular music log and go wall-to-wall with specialty programming, like an A-to-Z weekend. Use push notifications to let listeners know about these special events.

5. Artist Deaths
In recent years, we’ve seen too many major artists pass away, from Prince to Chris Cornell to Aretha Franklin. “Breaking news” is not a primary function for most most music radio stations, but the death of a legend is an exception, and a push notification may be warranted.

Ideally, you want to offer your mobile app users the ability to not only turn push notifications on or off, but to specify the type of push notifications they would like to receive. By giving them the choice of opting into concert announcements or contests, for example, you can increase the relevance of the messages you send and decrease the chance that you’ll annoy your listeners.

Our sister company, jācapps, has built over 1200 mobile apps, including hundreds for radio stations throughout the U.S. If your radio station’s mobile app doesn’t currently allow you to take advantage of push messaging, feel free to reach out to them.

For more assistance on digital or social media, contact MAB Member Services at [email protected] or 1-800-968-7622.

Meet Your MAB Board Member of the Week: Kim Krause

Kim Krause

Kim Krause is currently the VP/General Manager of WXMI, a FOX affiliate and Tribune Media property in Grand Rapids, Michigan.  Kim was named VP/General Manager of WXMI, in January 2017.

Before taking over the GM position, Kim worked as VP of Sales and Marketing for WZZM, the ABC affiliate in Grand Rapids. Prior to her position as VP Sales/Marketing, Kim was their Local Sales Manager starting June of 1998.

Before joining WZZM 13, Kim worked for one year as Local Sales Manager at WLAJ ABC 53 in Lansing.

Kim graduated from Hope College in 1986 with a double major in Political Science and Psychology.  Upon graduation, Kim spent six years as an Account Executive at WWMT Ch 3 in the West Michigan market and then was promoted to Special Projects Manager.

Kim currently serves as Vice Chairman of the Board of Directors for the Ronald McDonald House of Western Michigan. She has also served on numerous other community boards including The Humane Society of Western Michigan and Camp Newaygo for Girls.

Kim and her husband, Gary, reside in East Grand Rapids along with their 14 year old daughter Elle.

Matt Shepard New Tigers Play-By-Play Voice

Matt Shepard

Longtime Detroit radio host Matt Shepard is the new voice of the Detroit Tigers.

Shepard, who has filled in in past years on broadcasts for the Tigers, Red Wings and Pistons, will take over for Mario Impemba starting this season on Fox Sports Detroit.

The network said this past Tuesday (1/15) that Shepard will work alongside analysts Jack Morris and Kirk Gibson. Dan Petry and Craig Monroe will be analysts for pregame and postgame shows.

Shepard is also the play-by-play announcer for Michigan basketball and Eastern Michigan football. He’s hosted a show on WDFN-AM for several years and is currently heard mornings on the station.

Shepard has worked for FSD in a variety of roles since 1999.

WXYZ/WMYD Raises $18K For Metro Detroit Kids

Scripps Media (Detroit) celebrated National Reading Day on January 23 by presenting a check to the United Way of Southeastern Michigan for $18,768 to provide age-appropriate books for children.  The money provided more than 7,500 books that will be used at United Way’s family facilities.

The money was raised by WXYZ-TV and WMYD-TV employees, along with a matching donation from the Scripps Howard Foundation.

The check was presented by General Manager Mike Murri, anchor Carolyn Clifford and WXYZ and WMYD employees, along with a matching donation from the Scripps Howard Foundation.

Educators have long said reading makes people smarter, and there’s research backing them up. A recent study conducted by the American Academy of Pediatrics found reading to children of any age wakens a number of regions in the left part of the brain. The areas in the brain that become active involve understanding the meaning of words and concepts tied to memory.

Last year, a Detroit organization received a surprise donation on National Reading Day. The Scripps Howard Foundation donated $10,000 to help kids at the St. Vincent and the Sarah Fisher Center.

Pat Moody Steps Down From WSJM Morning Show

Pat Moody

After 46 years on the air at News/Talk 94.9 WSJM-FM (St. Joseph), Pat Moody is stepping away from the morning microphone on March 1.  While he will no longer host the morning show, Moody will still be heard on WSJM. His popular MoodyOnTheMarket.com will continue. Created by Pat in 2013, the business news web site has 5.923 million page views and counting.

“I’ve been talking to and about the people of Michigan’s Great Southwest virtually my entire adult life and that doesn’t end,” Moody said. “While I won’t have to answer a 3:20 a.m. alarm clock any longer, I still live and breathe to keep you informed to the best of my ability. I will still do that through MoodyOnTheMarket. You will still hear my voice speaking for the businesses and organizations I hold in high regard and have become a spokesman for, but it’s time to step back and do some traveling, learn my wife’s new passion of Pickleball and enjoy some of the things I haven’t had the time to, thanks to my ridiculous schedule.”

Moody joined WSJM as news director in 1973. He also served as a talk host, morning news anchor, account executive, local sales manager, regional sales manager and director of market development at WSJM and WIRX before starting Moody In The Morning. Health is definitely not why he will no longer host the morning show. Moody says he never missed a single day of work or school due to illness in his entire life.

“I can’t begin to tell you what a rich reward it has been to help our loyal listeners to kick start their mornings with a little fun and a lot of information,” Moody says. “Thank you to anyone who has ever invited me into their home, car, business or elsewhere by turning the Moody in the Morning show on, even if only for a few minutes a day. Call it a phased retirement, if you wish. I’m just easing back…not going away. There are still lots of stories to tell, and I want to be the one to tell them to you.”

Pat’s decades as a broadcaster are just part of his story. He fully embraced the “serve the community” motto of News/Talk 94.9 WSJM and Mid-West Family Broadcasting by serving on a long list of boards — from the United Way to Michiana Public Broadcasting, from the executive committee of the Senior PGA Championship to the national board of directors for America’s Public Television.

Moody is a 15 time Best Radio Personality winner of The Herald-Paladium newspaper reader’s choice award. And in 2002 Pat Moody was inducted into the Twin Cities All American Hall of Fame in Benton Harbor.

Grant A. Santimore: 1944-2019

Grant Santimore

The MAB is sad to report the passing of former Michigan Broadcaster Grant A. Santimore, who passed away January 13 at the age of 74. 

Santimore’s career in broadcasting began in the early 70’s as Sales Manager, then General Manger of WFMK-FM (Lansing), when it was owned by Bob Liggett.  He later went on to stations in Buffalo, NY, Minneapolis/St. Paul, Detroit (WABX-FM/WCLS-FM) and Casper, WY.

In the late 80’s he formed a group to purchase and manage WJIM AM/FM (Lansing) and after a successful run there he made the move to TV at WLNS-TV (Lansing) and later, WILX-TV (Lansing). A life-long salesman, Grant continued in sales as he fought the after effects of a brain tumor.

Santimore  was born in Detroit on July 4, 1944, raised in Royal Oak and Southfield, and has resided in Canton for nearly 20 years.

A private service has been planned for the family with a Celebration of Grant’s Life to be scheduled in the spring or summer. Please email Kelly (Sanitmore) Brooks at [email protected] to be notified of the date and time.

Services will be provided by L.J. Griffin Funeral Home, Northrop-Sassaman Chapel, Northville. The family suggests memorial donations be made to Highfields, Inc., or The American Brain Tumor Association.

WKAR & WGVU Win 2018 NETA Awards

Group photo of all winners at the 2018 NETA Awards ceremony

Public media’s achievements in instructional media, community engagement, promotion and general audience content were honored this past Monday night, January 21 in Salt Lake City at the National Educational Telecommunications Assocation (NETA) Awards presentation.  Two Michigan public television stations were recipients of awards.

WKAR Public Media (East Lansing) was recognized in the category Community Engagement Based on a Local Initiative. The award was for the Playtime Pad Research Project.  The Playtime Pad Research Project investigates the effectiveness of tablet-based learning initiatives in early childhood math literacy, while providing access to the latest digital learning tools for students, teachers and parents.

WGVU Public Media (Grand Rapids) received honors in the Performance category for the program Hope College Christmas Vespers.  The program is a celebration of the true spirit of Christmas and features some of the most beautiful choral and instrumental music of the season.  The program is produced by WGVU and is seen on public television stations nationwide.

The gala evening was the opening event for the 2019 NETA
Conference and CPB Public Media Thought Leaders Forum.

“Every one of us working in public media today can be proud of the NETA Award winners,” said NETA president Eric Hyyppa. “When you look at the achievements that these projects represent, making our services relevant and valuable to our communities, you can’t help but be inspired for the future.”

The NETA Awards are an annual recognition of public broadcasting’s finest work, a tradition established in the 1960s by NETA’s precursor, the pioneering Southern Educational Communications Association.

 

Lora Painter Joins WWMT

Lora Painter

WILX-TV (Lansing) morning anchor Lora Painter has announced that she is joining WWMT-TV (Kalamazoo), where she will anchor evenings.

Painter’s last day at WILX was January 11.

Painter has a Master’s degree from New York University in Broadcast News & Documentary. She is a member of the National Academy of Arts and Sciences, Michigan Chapter. She is also a member of the Michigan Association of Broadcasters and has received their “Best Anchor” award.

She was an English professor at Anyang University, and taught ESL in South Korea for several years. She has also freelanced for “The Korea Times” in Seoul.

Lora made her live-television debut at San Diego 6 News, where she was also a video editor and newswriter. She has previously worked as a reporter, anchor and producer at the ABC affiliate in Medford, Oregon, and as a production assistant at the Fox News Channel headquarters for the documentary unit in New York City. She also self-produced a documentary on artists’ efforts to keep classical music alive.

 

Cumulus Launches “The Q 94.5” in Grand Rapids

Cumulus Media launched a new Triple A music station “The Q 94.5” to West Michigan radio listeners on January 19, as part of a shift in frequencies that began earlier in the month, when WBBL-FM began simulcasting “Thunder 94.5” and the former all-sports format of WBBL moved to the AM dial.

“The Q 94.5” will play artists including: Mumford & Sons, Imagine Dragons, Sara Bareilles, Beck and Vance Joy, and kicked off its debut broadcast with Florence and the Machine’s “Dog Days Are Over.”

“Grand Rapids and West Michigan have been ready for a triple-A station, featuring a diverse musicology of artists that have a massive following and have received overwhelming acclaim at venues such as 20 Monroe Live and Frederik Meijer Gardens, which just this summer presented sold-out shows for The Decemberists, Michael Franti and Spearhead, Blondie, Fitz and The Tantrums and Brandi Carlisle,” said OM Lori Bennett. “In the meantime, we are so excited to be able to work with and support local artists who have found it difficult to get attention from local radio. Not anymore. As we say on ‘The Q,’ it’s different here.”

No official word yet on call letter changes which may be delayed due to reduced FCC operations with the government shutdown.

Ken Evans, Samantha Mills Assume Digital Posts

Cumulus/Grand Rapids also announced that WHTS-FM Assistant Program Director and Morning Co-host Ken Evans has taken on duties as Digital Content Director for the cluster and Digital Sales Manager Samantha Mills adds duties as Web Content Coordinator.