Category Archives: GLBC

GLBC News Sessions Preview

Les Rose
Les Rose

We’re happy to welcome Les Rose, Professor of Practice, Broadcast and Digital Journalism, Syracuse University S.I. Newhouse School of Public Communication to speak at this year’s GLBC.  Rose will present four great sessions at this year’s conference.

Rose’s professional bio includes over 31 years as Staff Photojournalist at CBS News; Visiting Seminar Leader at the University of Florida for 7 years; Visiting Staff Seminar Leader at The Poynter Institute for 17 years; and 12 years as News Photographer for KCBS-TV.

“Luggage Carts and Broken Hearts: True Tales and Tips of TV News”
Wednesday, March 8, 10:00 a.m. – 11:00 a.m.

Stations expect multi media journalists, Les will give you valuable tips including:

    • Journalists that happen to use a camera Instead of a laptop
    • Freeway Devil: Preparing the story on the way TO the story. Structuring the story on the way there, and then adapting it to what is actually there.
    • How to turn a PR Handout to a Standout.
    • The ultimate baseball fan and a lesson in moments. Broken second mic was a good thing. Transitions and a Stairway to Heaven.
    • Multiple jump cuts are not a mistake, it’s a technique.
    • Take the “Man on the Street” OFF the street, and make it infinitely more powerful.
    • To get a great interview, leave the gear in the car…if only for two minutes. Really, two minutes.
    • Putting the subject(s) at ease: leave your shoes at the door, and accept the water. I’ll explain!
    • A hard news lead story shot in a day, with feature character building.
    • Everyday stories that have disabled people as sources, yet the stories aren’t about disabled people!
    • WHAT to DO and NOT do in a fire: car engine running and parked for departure.
    • How to shoot a policeman’s funeral when they won’t let you in.

“Sound Advice”
Wednesday, March 8, 11:30 a.m. – 12:30 p.m.

Les will share some tips for using sound to enhance your reporting. Lessons learned will include:

  • Listen Up: Improving a reporter’s read.
  • Photogs are the hockey goalies…last person to make the save before it goes out.
  • Using windscreens INSIDE.
  • Two people, one mic: no problem.
  • Have a sip: how a tea (Throat Coat) can save a shoot.
  • Interviewing Children…get on their level physically and below their level mentally.

“Let There be Light, but Make it Fast, Could You???”
Wednesday, March 8, 2:30 p.m. – 3:30 p.m.

Les will cover his top tips to get the best lighting for your story, including:

  • Lighting by Loews…LED lighting saves time and temperature.
  • Night live shot lighting: expose for the background light. The reporter only needs a little light for a much better look.
  • Very fast noon time lighting: without a light. A silk and a reflector=great daytime lighting, in about 4 minutes.
  • The perfect chair to shoot an interview subject and it is NOT the one they love.
  • The office sequence, outside the office…for the win.
  • The Skin they are in: Mattify is a must, glossy is a bust.
  • While we are at it: the office sequence you gotta do daily and got to do better.

“What a Funeral Director can Teach us about Quick and Easy Production Techniques”
Wednesday, March 8, 4:00 p.m. – 5:00 p.m.

Production tips include:

  • Pullouts and dissolves in time.
  • Don’t move the camera, move the object.
  • A leather book makes a heck of a creek.
  • Weeping willows and the value of the casual interview.
  • Visual Cues will make for better stories and better writing: In commercials and in your storytelling.
  • A TV commercial has to tell a story in a minute or half that…and can tell the story without saying a word.
  • Cat and the Cook commercial.
  • Budweiser Airport.
  • Action/reaction. Talked about a lot, but seldom practiced.
  • Budweiser Puppy Commercial.
  • The importance of background in your interviews.
  • Revisiting the compressed look interview, at a higher speed.
  • Pulling a Farkas (the further away the camera is, the more intimate the interview. Takes NO time!)

In addition to sessions presented by Les Rose, here’s another session that may be of interest to news personnel:

“From Concept to Completion: Creating Content with your iPhone”
Presented by Steve Julin & Tim Peterson, Specs Howard School of Media Arts
Wednesday, March 8, 2:30 p.m. – 5:00 p.m.

ATTN: Radio and Press! This is your intro to video for your websites!

Photographer Jay Maisel is credited with saying “The best camera is the one you have with you.” Well, chances are you almost always have your phone with you so you almost always have a camera in your pocket. But today’s phones aren’t just any old camera. They can shoot high definition video, 4K video, stop motion and even slow motion. They’re so versatile that creating videos or short films is in right in the palm of your hands. In this session, seasoned filmmaker Steve Julin will walk attendees through all aspects of creating content with an iPhone. Topics include, settings, apps, support gear, developing an idea, basic interview techniques, field audio, post production and uploading a finished video. Start shooting great videos with the camera you have on you.

Not registered yet for GLBC? Online registration is closed, but on-site registration will be available Tuesday and Wednesday, March 7-8.

GLBC Sales Sessions Preview

David Rich
David Rich

This year at GLBC, we are proud to welcome David Rich to present a 2-part sales learning session.

David Rich is a nationally known professional speaker and best selling author of “How to Stay Motivated on a Daily Basis” and “How to Click with Everyone Every Time.” He has earned the speaking industry’s highest designation and has presented to over one million people in 48 states and 4 countries. David has been speaking to the advertising community for over 25 years and is best known for cutting edge ideas on selling and branding.

Contagious Selling: How to Sell Profitably in a Media Fragmented World 
Wednesday, March 8, 10:00 a.m. – 12:30 p.m. (Part 1)
2:30 p.m. – 5:00 p.m. (Part 2)

Things are not the way they used to be. Customers are more demanding, less loyal, have more choices, and the window to connect with them is smaller than ever. Gimmicks and old worn out sales tactics don’t work in this highly media fragmented world. The best (and only) way to be successful selling to a 21st century customer is to NOT sell at all. You should be focused on building a relationship rather than merely closing a sale. When two people want to do business together, the details will be worked out. But, if two people don’t want to do business, there is nothing in the details that will make it happen. In short, your job is to make people WANT to do business with you. You do this by being “contagious” and by demonstrating ROI. In this industry specific, highly thought provoking, and inspirational session, you will learn:

  • How selling is more personal than ever before.
  • The 3 things that make someone “contagious.”
  • How the market-place has changed and why clients are less loyal.
  • The 10 things today’s buyers are taught and how to respond.
  • How to defuse price and budget objections.
  • How to talk and demonstrate ROI.

Not registered yet for GLBC? Online registration is now closed, but on-site registration will be available Tuesday and Wednesday, March 7-8.

GLBC Day One Engineering Sessions Preview

2015SBElogo_300This year’s Great Lakes Broadcasting Conference (GLBC) kicks off on Tuesday, March 7 with a full-day of engineering sessions presented by the Society of Broadcast Engineers (SBE).

The all-day program, known as the Ennes Engineering Workshop, will feature multiple topics and speakers that provide television and radio engineers with the latest information in broadcast and media technology.

Sessions Include:

9:00 a.m. – 11:15 a.m.
Using Category 5e, 6, 6a for Audio and Video Applications
Presented by Steve Lampen, Belden
Can you use Category 5e, 6 or 6a “augmented 6” to carry analog and digital audio? Or analog and digital video? How about S-video, RGB or VGA? Or HDMI? Or broadband/CATV? Of course, you can! For some applications, baluns are required. Sections on Ethernet AVB and HDbase have recently been added. Included is a tutorial on balanced lines and how they reject noise and crosstalk.

11:15 a.m. – 11:45 a.m.
Introduction to ATSC 3.0
Presented by Fred Baumgartner, CPBE, CBNT, Nautel
Fred Baumgartner will discuss the ATSC 3.0 standard, addressing the changes this new technology brings and what broadcast engineers will experience during the transition to this new standard. ATSC 3.0 provides multimedia gains that can compensate for the spectrum loss of the TV repack.

(Lunch on your own 11:45 a.m. – 1:00 p.m.)

1:00 p.m. – 2:15 p.m.
The SNMP Protocol in Broadcast Facility Control
Presented by Tony Peterle, Worldcast Systems
In this presentation, we will introduce the Simple Network Management Protocol. Long familiar in the IT and networking world, SNMP is increasingly a part of the toolkit of broadcast engineers. This lightweight protocol can be used to monitor and control equipment, and coordinate actions between different sites, at any distance. Our goal is to present a basic Primer on SNMP, along with illustrations of practical applications of the protocol in current day broadcast operations. Further, the attendee will receive information on how to explore the possible useful applications of the SNMP protocol in their own facility.

2:30 p.m. – 3:15 p.m.
Grounding and Lighting Protection
Presented by Jeff Welton, Nautel
This presentation will discuss various aspects of facility grounding with respect to reducing potential lightning damage as much as possible. As computers firmly establish their presence in the broadcast domain, utilizing good standards of grounding and lightning protection in studio and transmitter site becomes more critical than ever before – it’s a very rare site that doesn’t have at least one microprocessor controlled doohickey somewhere! We’ll look at how routing of grounding conductors can improve (or decrease) a device’s chance of surviving a transient event, how to lay out a new site or studio to minimize chances of lightning related damage and discuss some thoughts on how to improve existing facilities without breaking the budget.

3:15 p.m. – 4:00 p.m.
Planning for TV Spectrum Repacking and the Transition to ATSC 3.0
Presented by Jay Adrick, GatesAir
With the television spectrum repacking about to begin and an industry transition to the next generation of digital television not far behind, owners, group engineering managers and station engineers should be planning for the long term future of their stations. Many of the decisions that must be made for repack could also impact a stations transmission planning when transitioning to ATSC 3.0. Making the right choices now could save substantial dollars and time when transitioning to ATSC 3.0.

The presentation will review the planning process for repack, look at the challenges to providing uninterrupted service while transitioning to a new channel and provide an overview of where the repack and transition planning overlap and should be coordinated. Examples will be presented that show why stations should make the right choices during repack even if it means investing additional capital so that they can avoid much greater future costs when converting to 3.0.

4:00 p.m. – 6:00 p.m.
Exhibit Hall Preview Reception

6:00 p.m. – 8:00 p.m.
“Beer and Bull” Welcome Reception, Waterfront Bar, Lansing City Market

Click here to see a list of day 2 engineering sessions

Not registered yet for GLBC? Online registration is closed, but on-site registration will be available Tuesday and Wednesday, March 7-8.

GLBC Day Two Engineering Sessions Preview

Day two of this year’s Great Lakes Broadcasting Conference (GLBC) features a variety of engineering sessions for both television and radio:

10:00 a.m. – 11:00 a.m. Concurrent Sessions

ATSC 3.0: What it Means for TV Engineers
Presented by Skip Pizzi, National Association of Broadcasters
Skip will address technical issues related to implementing the new ATSC 3.0 standard at your station.

Network Security for Radio
Presented by Brian Lindemann, Broadcast Electronics
Don’t have your music library hijacked! Brian will review the latest technology for radio station network security.

11:30 a.m. – 12:30 p.m. Concurrent Sessions

Advanced IP Workflow
Presented by Shawn Watts, Advanced Lighting & Sound, Will Waters, NewTek
This session will explore NewTek’s Advanced IP Workflow, Network Device Interface (NDI), the features of NewTek’s Advanced Edition Software and Production Solutions with this technology. This information will give you an understanding of how a standard GIGe LAN can be turned into a live production network in your broadcast environment with IP workflows, making devices visible on your network and adding inputs to your switcher. This technology will also allow for bi-directional audio and video over IP. See how many manufacturers are using this open source code technology to provide products for IP and NDI and how this technology works in a broadcast setting. We will also review the features of NewTek Advanced Edition and how Advanced Lighting & Sound can integrate these solutions for you.

Making Metadata Matter
Presented by Don Backus, Broadcast Electronics
Metadata is defined as ‘data about data’, but smart broadcasters know it’s so much more than just data…it’s information that listeners want and use, it’s material that engage audiences, enhances the radio experience and benefits advertisers and it’s ultimately a way of turning data into dollars. But satellite and streaming only sources are also using metadata for their benefit against radio. How do we seize the high ground and make metadata matter for your bottom line? We’ll discuss how you can develop a winning strategy for your stations.

2:30 p.m. – 3:30 p.m.

Cheap Cures for The Common Station
Presented by Christian Arnaut, IT Manager at Newforma, Inc.
Sometimes an effective solution to a common Radio or Television engineering issue is closer than you think, if you think outside the box. Several applications and solutions will be discussed that are inexpensive, effective and surprisingly uncomplicated. Learn to improvise with hardware that may otherwise be left unused and impress those around you. Cost-effective, open source, even free solutions will be discussed. The session will be an open-discussion format. Feel free to bring your ideas and share with the group.

4:00 p.m. – 5:00 p.m. Concurrent Sessions

Engineers EAS Update
Presented by Gary Blievernicht, Michigan EAS Chairman and Don Bouffard, Michigan State Police.
This is the place to hear the latest info and updates about the EAS system and emergency alerting for broadcasting engineers.

A New Administration: What it Could Mean for Media
Presented by David Oxenford, Wilkinson Barker Knauer &
Skip Pizzi, National Association of Broadcasters
After the surprising election, no one is quite sure what the next four years will bring. Join us as we address the legal, regulatory, and technical issues that may arise.

Not registered yet for GLBC?  Online registration is closed, but on-site registration will be available Tuesday and Wednesday, March 7-8.

Haven’t Registered Yet? You Can Still Attend GLBC 2017!

glbc_678Online pre-registration for this year’s Great Lake Broadcasting Conference (GLBC) is now closed, but that doesn’t mean you can’t attend.  On-site registration* will be available during the conference both Tuesday and Wednesday, March 7 and 8 at the Lansing Center.

*meals cannot be guaranteed with on-site registration

GLBC 2017 has an all-star lineup of sessions this year – see the complete list of sessions here.

Phil Gwoke, Bridgeworks
Phil Gwoke, Bridgeworks

Our Keynote Speaker this year is internationally recognized speaker Phil Gwoke of Bridgeworks, presenting “When Generations Connect: Communicating Across Generational Divides.”  Four distinct generations are working together, shoulder-to-shoulder, each with a unique set of attitudes, values and work styles. It used to be that older workers were bosses and younger ones took orders. Now, roles are all over the board and rules are being rewritten.  You won’t want to miss this if you manage a multi-generational staff!

Gwoke’s keynote will be followed by a breakout session to dive deeper into the keynote topic and ask questions. 

Meet Your lawmakers: Attend the MAB Legislative Reception!

Legislative_400-300x200Over 40 Michigan legislators and staff have already RSVP’d to attend the MAB Legislative Reception on March 8 from 5:30 – 7:00 p.m. at the Lansing Center. They are coming to see you – their constituents!

Please make plans to attend and/or make sure that someone from your station is represented. Michigan lawmakers affect our industry when it comes to the issues of taxes, FOIA, public notice reform and drone use regulations. Don’t miss this chance to connect with your legislators! There are over 40 new state representatives this legislative session who will make decisions that will affect your bottom line.

You can help by personally calling your legislator and telling him/her that you will be attending and you hope to see them there. List of lawmakers and their contact information can be found here.

We look forward to seeing you at the MAB Legislative Reception!

Come Celebrate Your Win at the Broadcast Excellence Awards!

bea2016_700We received a record number of Broadcast Excellence Award entries this year and stations and networks that have won awards have been notified.  Make plans now to attend this prestigious awards ceremony and celebrate your station and co-workers. This ceremony is your chance to meet and mingle with professional broadcasters statewide and show off your hard work from 2016!

Awards Ceremony
Wednesday March 8, 2017 | The Lansing Center | Lansing, MI
7:00 – 9:00 p.m.  Prior to the Awards Ceremony, you’re invited to join the MAB for the Legislative Reception/Walk Around Dinner from 5:30 – 7:00 p.m.  (This will be the only meal before Broadcast Excellence Awards; light refreshments will be served at the awards ceremony). 

Pre-registration is required to attend the BEA ceremony, which is only $35 for MAB station members. Register HERE.  Broadcast Excellence Award winners have been notified by email on the number of complimentary tickets each station will receive for the awards ceremony, which varies by number of awards won.

MABF GLBC Career Fair – Is Your Company Signed Up?

MABF0112_300It’s time for the MAB Foundation’s most popular and highly attended career fair and we want YOU to be a part of the action!

You’re going to be at GLBC anyway, right?

Your station should participate in this career and networking fair because it attracts students statewide that will offer your company different views, ideas and opinions! By attending this event, you’ll be able to prove that your station is seeking out a diverse group of new staff and interns throughout the state, which is great for your EEO File!

Wednesday, March 8, 2017
During the Great Lakes Broadcasting Conference & EXPO (GLBC)
The Lansing Center, Lansing MI
2:00 – 3:30 p.m.

This event attracts hundreds of students and young professionals eager to meet with YOU and continue their career journey in the broadcast and media industries.

Please join us! Click here for complete vendor details.

Reserve your booth here: ONLINE REGISTRATION

Each booth is $275 and includes a co-sponsorship of the event. As a co-sponsor, you will be helping to offset the cost of the fair. As a participant, you will help to promote the event to your students, listeners and viewers by sharing event information prior to the day of the event. You can do this by airing your own PSAs, if you have a station, or by adding your involvement into any press promotion. Your assistance in promoting this career fair is vital to the success of the event. For stations, keep track of everything you air for your EEO records and send the MABF a copy of your affidavits.

Save $$!! GLBC Registration Discount Deadline Extended through Friday, February 24!


Don’t miss out on your chance to save some money on registration to this outstanding event. You will leave the conference reinvigorated and also learn concrete information you can use in your job today.

Register Here 

Speaker Highlights include:

SBE’s Ennes Broadcast Engineering Workshop: this all-day program will feature multiple topics and speakers that provide television and radio engineers with the latest information in broadcast and media technology.

Opening General Session featuring Phil Gwoke from BridgeWorks. Phil will speak on When Generations Connect: Communicating Across Generational Divides.

Network Security for Radio with Brian Lindemann, Broadcast Electronics.

Contagious Selling: How to Sell Profitably in a Media Fragmented World with high energy sales trainer David Rich, Rich Ideas.

Sound Advice with Les Rose, Professor of Practice, Broadcast and Digital Journalism, Syracuse University S.I. Newhouse School of Public Communication. We are thrilled to have Les at GLBC for FOUR sessions on using video, sound and lighting to enhance your reporting.

#Branding –in a Social Media Age with Kevin Robinson, Robinson Media.
Facebook – Snapchat – Twitter – Instagram… Where should you AND your BRAND be?

To see the full schedule go HERE.

2017 Student Award Winners are Posted!

THANK YOU to those who participated in the 2017 MAB Foundation Student Broadcast Awards! We had 689 entries this year!  The judging process is complete and we have posted the winners’ names and schools on our website. To view this year’s winners, please click here.

Check for Spelling
Please take a close look at all of the names and schools and notify Alisha of any spelling changes as soon as possible. Please note that these names and titles were pulled directly from the online system. The names, as they appear on the site, will be used on the award certificates and in the awards program.

Awards Presentation
Awards will be presented during the Main Luncheon at the Great Lakes Broadcasting Conference & Expo (GLBC) at the Lansing Center in downtown Lansing on Wednesday, March 8 beginning at 12:30 p.m. This luncheon will include both students and professionals. All students must arrive by 12:15 p.m. to check in at the main registration desk.

Student Winner Information
Each student winner receives a complimentary lunch ticket and admittance to all Career Sessions, Exhibit Hall and Career Fair on Wednesday, March 8. EACH student winner attending MUST complete the online Student Award Winner Registration by Wednesday, March 1, 2017 to receive their FREE registration. Late registrations cannot be guaranteed lunch.

Want to attend ALL GLBC sessions? For just $5, student winners only can upgrade their registration to a full GLBC Student Registration which includes admittance into ALL of the GLBC educational sessions. Mingle and network with Michigan broadcast and media professionals…just select the “GLBC Upgrade” option when you complete the Student Award Winner Registration.

Click here for the complete GLBC session schedule.

Click here to register EACH student winner.

Non-Winning Students, Parents, Teachers and Friends Information
If you are a non-winning student, parent, family, guest and/or advisor of a student and would like to attend the luncheon, you MUST register online to secure a seat. The cost is $35 per person. Non-winning students, parents, teachers and friends can register to attend by selecting the “Student Awards Luncheon Only” option which is $35 per person to attend the Main Luncheon.
Click here to register to attend the Luncheon.

Remember: On-site registrations are NOT guaranteed a lunch!

Contact Alisha Clack with any questions or changes at [email protected].

Awards Rules and Categories