Category Archives: MABF

Meet Your MAB Foundation Board Member of the Week: Eric Hammerstrom

Eric Hammerstrom

Eric Hammerstrom is a native of Marquette and has been a public school Language Arts teacher for the past 28 years, including 24 years at Marquette Senior High School.

For the past 18 years, he has taught a course on video production, film-making and broadcasting as part of his caseload at MSHS.  When not in the classroom, Hammerstrom works as a freelance journalist and contributing writer for Marquette Monthly Magazine.  He has been an independent videographer in the Marquette area for more than a decade.

He received his bachelor’s degree in Writing and History from Trinity College in Hartford, Connecticut, where he did sports broadcasting for WRTC and interned with the Hartford Courant.  He received his master’s degree from The Colorado College in Colorado Springs.  He and his wife, Michelle, have a daughter, Alexis.

Meet Your MABF Board Member of the Week: Marla Drutz

Marla Drutz

Marla Drutz is Vice President and General Manager of WDIV in Detroit. Prior to joining Graham Media Group (formerly Post-Newsweek Stations) in July 2008, Drutz had been with E.W. Scripps Company. In January 2002, she was named director of programming and special projects, responsible for the programming purchased, production and scheduling of five Scripps TV stations across the country, including WXYZ, the ABC affiliate in Detroit. She also oversaw a series of Scripps Television Productions.

Drutz joined E.W. Scripps Company in January 1988 as research director at WXYZ. She was named program director in 1994. Previously, Drutz worked at WJBK in Detroit and at WJW in Cleveland.

A graduate of Leadership Detroit XIII, Drutz serves on the board of the NBC Affiliates Association, the Southeast Michigan United Way, New Detroit, the Detroit Convention and Visitors Bureau and Oakland Family Services.

Drutz holds a BA in journalism and communication from Ohio University . A native of Louisville, KY, Drutz lives in Bloomfield Hills with her husband, Ron, and their son.

Meet Your Foundation Board Member of the Week: Julie Brinks

Julie Brinks

Julie Brinks serves as Vice President and General Manager of WOOD-TV (NBC), WOTV-TV (ABC) and WXSP-TV (My Network) and associated digital services including and, serving Grand Rapids, Kalamazoo and Battle Creek.

Brinks has accumulated over 30 years of experience in local and national sales management, local programming and content, new business development, operations and strategic planning across multiple media platforms. Prior to joining Nexstar, Brinks served as General Manager of KOHD-TV (ABC) and KBNZ-LD (CBS) in Bend, Oregon, where she focused on brand development, local content leadership and excellence in viewer and client experience. During her tenure, she oversaw the launch of the stations’ news programming, managing all aspects of local branding, creative development, news set construction and talent recruitment.

Brinks has also held a position as Principal Consultant for Vici Media where she provided strategic direction, digital marketing and revenue development services to broadcast groups and individual stations as well as VP / General Manager of KGUN-TV (ABC), KWBA-TV (CW) and four radio properties in Tucson-Sierra Vista, Arizona. Additionally, she served as VP / General Manager of WPBN-TV (NBC) and WTOM-TV (NBC) in Traverse City- Cadillac, Michigan, where she developed and led highly effective teams and implemented sales, marketing and digital media initiatives.

Brinks earned her Bachelor’s degree in Broadcasting and Cinematic Arts from Central Michigan University and is also a graduate of the National Association of Broadcasters Education Foundation’s Broadcast Leadership Training (BLT) program. She has been a member of Rotary International and served on numerous community boards including the American Red Cross, Junior Achievement and City Club of Bend. She also worked as Chair of American Heart Association’s “Go Red” for Women and was a founding member of Haven Totes, Inc., a Tucson-based organization that provides life essentials for children and families in need.

Meet Your MAB Foundation Board Member of the Week: Paul Jacobs

Paul Jacobs

Paul Jacobs is a leading radio consultant, specializing in digital and mobile, sales development, and research.  He is the Vice President/General Manager of Jacobs Media, and has taken his years of experience in generating revenue for traditional radio and applied to his additional role as President of the company’s incredibly successful mobile apps division, jacAPPS.

In a career in broadcasting and consulting that spans over thirty-five years, Jacobs began his career on the sales side of the business, working at and running radio stations in Dallas and Detroit.  In 1991, Jacobs joined his brothers Fred and Bill at Jacobs Media.  The company provides consulting to many of the leading Classic Rock, Rock, and Alternative radio stations across America and Canada, and various public radio stations, NPR and PRI.

Paul is a frequent speaker at various conventions around the world, including the NAB/RAB Radio Show, Convergence, RAIN, Country Radio Seminar, ESOMAR in Berlin, Germany, the Momentum Christian Music Conference and at public radio conferences including PRPD and PMDMC.

Paul is a graduate of Michigan State University with a degree in Advertising

Meet Your Foundation Board Member of the Week: Trisha Peterson

Trisha Peterson

Trisha Peterson is the General Manager for  WJNR/WOBE/WHTO Radio in Iron Mountain.

Trisha started in radio when she was 12 years old working with her father on the new shopping show, she was the producer of the show handing him the certificate that the listener was asking for and processing sales, working the front desk, filing, and various jobs around the station.

She worked there all the way through high school and attended college at UW Oshkosh for Business Administration and transferred to UW Stout for Hospitality Tourism Management. Graduated from there and worked in the hotel industry in Minneapolis for a year before she was asked to move to Iron Mountain and be the promotions manager/traffic manager at the radio station.

“I got involved in the community right away when I arrived in Iron Mountain, so I could meet people and network. I’ve been President of Kiwanis twice in 15 years and other positions in that group, active in the Chamber and currently an Ambassador where we host ribbon cuttings for new businesses” Peterson said .

“After I was traffic manager for a few years, our General Manger was terminated. I moved into that role at a young age, never being in sales. I also took an account list and had to learn everything in sales and management on the fly. I guess you could say I grew up in the business because I really did. I started at a very young age and only took a little time off for college and hotel experience and I was back. Radio is part of my blood and I could never see myself doing anything else”.

Meet Your Foundation Board Member of the Week: Rebecca Falk

Rebecca Falk

Rebecca Falk was born and raised in metro Detroit.  She started her radio career in high school as an intern for 98.7 WLLZ and remained an intern at the station throughout college.  She was hired full-time in the promotions department at WLLZ after graduating from Eastern Michigan University with a degree in Telecommunications and Marketing.

After six years at WLLZ, Rebecca decided to learn another side of the business and worked in the marketing department at the Palace of Auburn Hills.  After a year at the Palace, Rebecca returned to radio at WKQI, a Hot AC format at the time.  Rebecca was named the Marketing Director and after two years, Rebecca was a key component of flipping the station from a Hot AC to the Top 40 station that we know today, Channel 955.

Rebecca remained at Channel 955 as the Marketing Director and was named the Cluster Marketing Director for Clear Channel (iHeart Radio) in 2004.  In 2008, Rebecca added Assistant Program Director to her title at 100.3 WNIC.  She was with the company for ten years.

In 2009, Rebecca left WKQI to join CBS Radio as a Marketing Director, and in an odd turn of events, launched the CBS Top 40 station on what was once WLLZ and is now WDZH/98.7 AMP Radio.   In 2014, Rebecca added the sports station, WXYT/97.1 The Ticket to her responsibilities and in 2015 was named as the CBS Radio Detroit, Group Marketing Director.

In her role at CBS, Rebecca has launched the “AMP Live” concert series that consists of three successful concerts each year, created “Gown Town” a program that collects lightly used prom, bridesmaid and cocktail dresses and then gives them away at no charge to girls who can’t afford a prom dress of their own.  She is actively involved in 97.1 The Ticket’s “Student Heart Check” program that offers cardiac checks to high school students involved in sports.

Rebecca is proud to be part of the 97.1 The Ticket staff who received both a Service To America Award and a Marconi Award in 2016.  Currently, Rebecca is a part of a CBS team that has developed and is currently implementing “MusicTown,” Detroit’s newest venue, which will include broadcast and recording studios, as well as two performance spaces and has the goal to re energize music in the city of Detroit, as well as offer free music education to students throughout the city.

Meet your MAB Foundation Board Member of the Week: Wendy Hart

Wendy Hart

Wendy Hart is Vice President of Operations for Spartan Sports Network, Inc., the state of Michigan’s largest and most listened to sports network.  Hart helped found the Network in the early 1990s and is responsible for day-to-day operations and corporate strategy, strategic direction and branding.  She oversees the development and implementation of digital media platforms and sports broadcast operations. She also co-owns WGHN-AM/FM  (Grand Haven) and is a member of the Michigan Broadcasting Hall of Fame. A graduate of Illinois State University with a B.A. in Mass Communications, Hart resides with her family in Haslett.

9 Stations in 3 States: 2019 MABF College Radio Station of the Year Goes National With Syndication

A nationally syndicated radio program produced by Hillsdale College has recently launched and to say the team at WRFH is excited would be an understatement. The new program, The Radio Free Hillsdale Hour, is currently broadcast on nine stations in three states.

The Radio Free Hillsdale Hour is talk radio at its finest.  It addresses “public affairs and news through the lens of Hillsdale College’s classical liberal arts education.” Interviews with national scholars, Hillsdale College events and announcements and explorations of various elements of a liberal arts education are just a few of the topics explored on the program. WRFH general manager Scot Bertram and an assistant Hillsdale College student producer currently host the show.

“We worked for a long time to develop an entertaining, sustainable format and think this is going to be a successful, long-term way for the college to allow listeners to feel what it’s like to be on Hillsdale’s campus. So many talk radio listeners already know about the school. We think it’s a natural fit for the weekend line-up on many stations,” said Bertram. “Talk radio listeners already know Hillsdale by reputation.  Now they’ll have the opportunity to hear from the school’s faculty, staff, alumni and others directly.”

 For more information on The Radio Free Hillsdale Hour, click here.  Stations interested in airing The Radio Free Hillsdale Hour should contact Scot Bertram at [email protected].

Step into the World of Virtual Reality … Career Fair Edition

The MAB Foundation is excited to host an upcoming media career fair event that is completely online!  You can sort through candidates and set up meetings without having to leave your comfortable office.

It’s simple:

  • Assign a hiring agent to participate
  • Promote your participation through a series of PSAs
  • Send the MABF at least one open job description and info about your company
  • Collect applications and answer candidate questions via email

You’ll get:

  • Credit for your EEO file without having to leave the office
  • Information on all registered career fair candidates
  • To make connections with potential new hires for your station!

MAB Foundation Virtual Career Fair
Week of May 06-10, 2019
$100/company listing
Vendor Registration:

Contact Rachel Krause with any questions, [email protected] or 517-484-7444

Meet your MAB Foundation Board Member of the Week: Kristin Burns

Kristin Burns, MAB Foundation Secretary/Treasurer

Kristin Burns is a Partner Success Consultant for Futuri Media, working closely with radio partners across the country, providing strategy and insights that grow audience engagement.

She’s a weekend, On-Air Talent for 96.3 WDVD (Cumulus Media Detroit); serves as Treasurer on the Board of the Michigan Association of Broadcasters Foundation and is Chair of the MABF Education Committee.

Kristin was honored with a place on the MABF Board while working as the Career Services Radio Advisor at the Specs Howard School of Media Arts. She spent almost 5 years assisting Specs students and graduates in their pursuit of a radio career.

She’s a proud Spartan with a Bachelor of Arts degree in Journalism from Michigan State University. Her media career started with an internship at the Lansing bureau of WDIV-TV, Local 4 and at a “Modern Rock” radio station in East Lansing (92.1 The Edge, WWDX-FM). The internship at 92.1 The Edge turned into a job as an On-Air Talent. The highlight was moving up to Co-Host an all-female Morning Show: “Allyson & Kristin in the Morning”. She then moved on to WVIC-FM in Lansing as a Morning Show Co-Host, “Crash & Burns in the Morning”. This led to a role in Programming as Music Director & a Mid-day show.

A format flip took Kristin to Knoxville, Tennessee as Assistant Program Director/MD & Mid-day Talent to launch a rock station: 98.7 The X, WXVO-FM for Dick Broadcasting. Kristin’s radio adventure includes 14 years as an Assistant Program Director & On-Air Talent with Clear Channel Media + Entertainment in Manchester, New Hampshire (Rock 101, WGIR-FM), Hartford, Connecticut (105.9 WHCN-FM) and back home to Detroit (2009-2012). While at CC Detroit, she was the Afternoon-Drive, On-Air Talent for 100.3 WNIC-FM and APD/MD at WDTW-FM (106.7 The D & The Beat); and APD/Mid-days (106.7 The Fox).  In April 2013, she joined the Cumulus Media Detroit team, assisting in Programming at 93.1 Doug-FM (WDRQ) & On-Air weekend/fill-in shifts at 96.3 WDVD.

Kristin and her husband are big supporters of Detroit Bulldog Rescue and always have a rescued English Bulldog as a part of their family.