Category Archives: May 2016

WDIV-TV (Detroit) Hires First “Digital” Anchor

JasonCarrWDIV-TV, the Graham-owned NBC affiliate in Detroit, has hired former WJBK-TV (Detroit) reporter/anchor Jason Carr as its first digital anchor.

Marla Drutz, WDIV General Manager, said “To stay relevant and to be true innovators, we have to invest not just in the technology to do all these things, but also the people. It’s not just saying how important digital is, but acting like digital is important.”

Carr will do some on-air reporting, but the majority of his time will be producing web-exclusive content for the station’s website

The station recently hired Dustin Block as the station’s digital executive producer.

Read more in Broadcasting and Cable here.

Editorial: Experience

KevinRobBy: Kevin Robinson
Robinson Media 

You know it the minute you step into a place.


You know the feeling – Target is different than Wal-Mart and WAY different than K-Mart.

The file already burnt into your brain nearly pre-determines your experience.

Walking through the gates of a Disney park is far different than – say – Six Flags.

You get that instant gut feeling about how YOUR experience will end.

Don’t fool yourself – YOUR brand is no different to your Customer.
From the moment a Customer engages your brand, the vibe is on.

During Customer Face Time, how does your Customer consume their experience?

Move to your lobby – are there self-serving plaques (resembling a mortgage company) on the wall or items reflecting the entertainment of your brand?

How is your Customer greeted?

When was the last time you (or any staffer) took 10 minutes to spontaneously offer a quick tour of your facility?

It also extends to your on-the-street presence. When a Customer approaches you on-site, how do you present?

Do you simply sit behind a table or engage the Customer proactively?

We’ve all been in a business where you can’t get ready answers to questions.

Often times some actually cocoon on-site – insulating them from the Customer.

In an measurement world, we ask for votes in 4- or 12-week increments. Every vote counts.

Imagine if Donald Trump ran for President but didn’t want to meet any voters.

Enhancing every experience for your Customer will always sway votes into your camp.

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink and has coached CMA, ACM, and Marconi winning talent. Kevin lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or [email protected].

Editor’s Note: The views and opinions of the above article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

Editorial: 5 Ways to Dip Your Radio Station’s Toe into the World of Podcasting

Seth Resler
Seth Resler

By: Seth Resler
Jacobs Media Strategies

Fred Jacobs recently hosted a webinar in which he revealed the key takeaways from our Techsurvey12, the radio broadcasting industry’s largest survey. At one point, he asked, “Is podcasting really the next big thing?” Based on the research results, he answered, “Yes, we think it is.”

In fact, 28% of respondents reported listening to a podcast in the last month, which is up from 21% last year. With Google recently introducing a new podcast directory into Google Play Music app, making podcasts more accessible on Android phones, that number is only going to grow.

If podcasting has been on your station’s back burner, and you’re still not ready to take the plunge and dedicate resources to creating a station podcast, how can you ease into this world? Here are some suggestions…

1. Send a staff member to the Podcast Movement conference in Chicago this July.
The third annual Podcast Movement conference will take place on July 6-8th in Chicago. This is the largest gathering of podcasters in North America, with over 2,000 attendees expected. I will moderate a panel discussion with on-air personality Tom Leykis, talent coach and author Valerie Geller, Rob Greenlee (Head of Content at Spreaker), and Doug Berman (executive producer of NPR’s “Car Talk” and “Wait Wait…Don’t Tell Me!”). My session is called, “Podcast Makeover: A Live Critique Session with Broadcasting Legends.”

The sessions are full of practical, actionable tips covering every aspect of podcasting, from the content creation to the promotion to the technical details. Find somebody on your staff who is passionate about podcasts and send them to this conference to scout out the landscape. We have a special discount rate exclusively for Jacobs Media clients — email me for details.

2. Join the Podcasters Google+ community.
There is a vibrant community of nearly 8,000 podcasters on Google+. This is a very supportive group of peers who are more than willing to answer any question you might have, from the best recording gear to interview techniques to guest-booking strategies. Join, lurk, and participate.

3. Listen to a podcast about podcasting.
If you’ve never listened to a podcast, now is the time to see what all the hype is about. If you’re an iPhone owner, it’s easiest to use the Podcasts app that comes on your device. If you’re an Android phone owner, you can either listen using Google Play Music, or download a “podcatcher” app like Pocket Casts. Browse and subscribe to a few podcasts, then download an episode and see what you like. Here are some suggestions:

The Audacity to Podcast
The Feed
New Media Show
Podcast Answer Man
Podcast Junkies
Podcast Group Therapy
The Podcast Report
The Podcasters’ Studio
Powerpress Podcast
School of Podcasting

…and there are plenty more where that came from.

4. Check out the Podcasters Roundtable.
Ray Ortega hosts a bi-weekly video discussion about podcasting. Each installment focuses on a different aspect of podcasting. Check out to hear leaders in the podcast space share their views on a wide variety of topics.

5. Watch our webinar on podcasting.
On May 19, I hosted a webinar called, “How to Launch a Podcast: An Introduction or Radio Stations.” Watch this as I walk you through a step-by-step process for getting your station’s first podcast off the ground. I’ll cover everything from how to develop an engaging show concept to how to submit your podcast to iTunes.

Watch here.

Editor’s Note: The views and opinions of the above article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

Traffic Director Spotlight: Bobbi Sansom

Bobbi_300Bobbi Sansom
WLUC-TV, Marquette

Bobbi Sansom’s official title is “Copy Coordinator / Digital Sales Assistant” for WLUC-TV.  Bobbi has been in traffic for three years now.

Q1: Favorite comfort food?
Bobbi:  Mashed potatoes and gravy.

Q2: Which Superhero would you be and why?
Bobbi:  Wyldstyle:  click here

Q3: When I’m not working, I’d rather be…
Bobbi:  Traveling.

Q4: If I had the chance, I’d really like to have lunch with…
Bobbi:  Good friends that I haven’t been in touch with lately, honestly.

Q5: What’s the best advice you have ever received?
 Everything you do is based on choices that you make. You, and only you, are responsible for every decision and choice you make.

Q6: Tell us something about yourself that very few people know.
I’m a sucker for classical piano pieces. Love them, could listen all day long. Also, I love baseball … but everyone knows that, I think!

Engineering Spotlight: Mike Maciejewski, Townsquare Media (Grand Rapids)

Nominate an engineer you know!  Email Alisha Clack at [email protected].

MikeM_052316Mike Maciejewski
Market Engineering Manager for Townsquare Media, Grand Rapids

Brief Engineering Resume:

  • 1999-Present – Market Engineering Manager for Townsquare Media, Grand Rapids
  • 1998-1999 – Chief Engineer, KTRH, Houston, TX
  • 1994-1998 – 1st tour of duty at current job
  • 1991-1994 – Station owner/operator, WKGH, Allegan, MI
  • 1983-1990 – Chief Engineer, WMUS, Muskegon

Q: How did you get started in broadcast engineering?
Mike:  I’m a 2nd generation broadcast engineer and learned a lot while working with my dad when I was a kid. Somewhere along the way I graduated from him telling me to, “…hold the flashlight still!” I also had some great mentors: Dave Gale, Tom Bosscher, and my late friend John Alan who passed away last spring.

Tell us something about yourself that very few people know…
Mike:  My wife, Nikki and I will be celebrating our 20th wedding anniversary in May.

What is the best advice you’ve ever received?
Mike:  Be willing to take risks and go the extra mile to achieve better things.

FCC Publishes Final List of Spectrum Auction Bidder Applicants

On May 12, the FCC released a public notice announcing the complete and incomplete applications for the forward auction. The forward auction will see wireless carriers and other participants bid on spectrum in the 600 megahertz (MHz) band relinquished by TV broadcasters. It is scheduled to launch two days after the close of the reverse auction, which starts May 31.

Webinar: Online Public Files…Radio, You’re up Next!

WebinarThursday, June 2 at 1pm Eastern
Presented by David Oxenford, Wilkinson Barker Knauer, LLP

The FCC has just announced the effective date of the new rules requiring that radio stations maintain their public files in the FCC’s online public file system. The June 24 deadline is only for top 50 market stations at this time; however, we anticipate that eventually all stations will be required to have their public file available online.

David Oxenford - ColorD.C. Attorney David Oxenford of Wilkinson Barker Knauer, LLP, in Washington, will join us online to explain the new requirements.

While the new rules will initially apply only to stations in the Top 50 markets that operate in clusters with five or more full-time employees, all stations may want to listen in as some may be interested in making their conversion early. Even if they do not, all stations will need to fully comply by March 1, 2018, except for those who seek and obtain a waiver of the rules.

The session will discuss: what documents need to be placed in the files, the timing for compliance, and the potential for waivers.

This Webex meeting is FREE for MAB members!
Register here.

FCC Announces Effective Dates for Radio Online Public File Requirements

The MAB is presenting a FREE webinar on this topic for members on Thursday, June 2 at 1pm.  For more information, click here.

According to the FCC, commercial radio broadcasters in the top 50 Nielsen markets, with five or more full-time employees, must start using the FCC’s new online public inspection file on Friday, June 24. This date has been set based on the FCC’s intention to publish the new rule in the Federal Register on May 25, with the effective date being 30 days after that. New documents must go into the online file right away; older existing documents will be due for online posting within six months after the effective date.

All non-commercial educational radio broadcast stations, commercial radio broadcast stations in the top 50 Nielsen markets with fewer than five full-time employees, and all commercial radio broadcast stations in markets below the top 50 or outside all markets will be exempt until March 1, 2017. Letters and emails from the public must still be retained by all commercial broadcast licensees but are not to be uploaded to the online file.

House Approves Bill Blocking Petition Signatures Older Than 180 Days

capitol3Last week, Michigan House of Representatives voted to approve Senate Bill 776. This legislation prohibits the state from counting signatures older than 180 days that were collected for ballot proposals and constitutional amendments. SB 776 passed 57-52 over the objection of Democrats. The bill now goes to Governor Rick Snyder for his signature.

This means that, beginning immediately, petition signatures for constitutional amendments or initiated legislation collected 180 days before the proposals are turned into the state will not count. Backers of one of the marijuana legalization proposals have been pushing for the change to allow signatures older than 180 days.

House Minority Floor Leader Sam Singh (D-East Lansing) offered two amendments to put 2017 as the enacting year for the legislation so the current ballot proposals would not be affected, but the amendment failed.

MAB Community Partner Spotlight: Department of Health & Human Services

MDHHSThe Michigan Department of Health and Human Services is a Community Partner with the MAB.  In May, the agency is celebrating Foster Care Month to show appreciation for the foster families who provide loving homes.

Approximately 13,000 Michigan children need loving foster homes while the state works to reunite them safely with their parents or find adoptive homes.

The Michigan Department of Health and Human Services in May is highlighting the crucial role that foster families provide in protecting children who were abused or neglected. Gov. Rick Snyder proclaimed May as Foster Care Month.

Michigan has close to 6,000 licensed foster homes, plus 2,800 children live in unlicensed relative homes.

“Our foster parents have great patience, compassion and skill,” said Steve Yager, executive director of the MDHHS Children’s Services Agency. “These selfless individuals keep children safe and care for their needs during difficult times while we work to find them permanent homes – either through reunification with their families if that’s safe or finding adoptive parents. Every day I appreciate what foster families do to support children in need, but it’s fitting that we have a month to recognize their efforts.”

The Foster Care Navigator program, which partners with MDHHS in recruiting and retaining foster families, is featuring some of the many outstanding foster parents and kinship caregivers all month on its website at

Yager said May is also a good time to recognize adoptive families, employees of state and private agencies, the courts and community, and faith-based organizations for the support they provide to children in foster care and to their biological and foster families.

Anyone who is considering becoming a foster parent can call Foster Care Navigator at 855-MICHKIDS. Navigators are experienced foster care parents who can answer questions and guide prospective foster parents on their journey. Learn more at or by texting MDHHS FOSTER to 64468 to receive updates about fostering.

Broadcasters who wish to learn more or would like to arrange an interview can contact Bob Wheaton at (517) 241-2112.