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Partnership will bring DSO concerts to capital area listeners, MSU concerts to southeast Michigan.
Thanks to a new partnership between radio stations WKAR-FM in East Lansing and WRCJ-FM in Detroit, classical music lovers in the capital region will be able to hear Detroit Symphony Orchestra concerts live, and listeners in Detroit will be able to tune in concert performances from Michigan State University’s College of Music.
“WKAR is thrilled about this new partnership between Michigan State University and WRCJ,” said WKAR Radio Station Manager Peter Whorf. “MSU College of Music performances represent some of the finest music making by renowned faculty and gifted student artists. And, of course, having live broadcasts of the Detroit Symphony Orchestra will now bring world-class performances to thousands in the Capital Region.”
Detroit Symphony Orchestra Live debuted on 90.5 FM WKAR on April 21. The new monthly broadcast presented live concert performances of the Detroit Symphony Orchestra from historic, acoustically acclaimed Orchestra Hall. The debut broadcast was hosted by WKAR’s Peter Whorf and WRCJ’s Dave Wagner.
Broadcasts go on hiatus after June 2, and return in the fall for a new season.
“We love to connect Michigan’s classical and jazz performers with wider audiences,” said WRCJ Station Manager Dave Devereaux. “This collaboration is in tune with that mission and brings new musical experiences to our listeners.”
Also, MSU in Concert will reach WRCJ listeners across Detroit and southeast Michigan and WKAR listeners in the capital region.
MSU in Concert is a new weekly hour of recorded concert performances featuring faculty artists, student ensembles, and guests from around the world, captured in performance at Cook Recital Hall, Fairchild Theatre and Wharton Center Cobb Great Hall on the MSU campus. WKAR’s Peter Whorf is the host.
“The College of Music is pleased to join in partnership with WRCJ and WKAR to provide excellence in classical and jazz programming,” said James Forger, dean of MSU College of Music at Michigan State University. “With our internationally acclaimed artist faculty and more than 500 talented and diverse students — 50% of whom come from Michigan, 30% from 36 states, and 20% from 24 nations — we are delighted to share the power of music with a wider audience!”
MSU in Concert airs 3 PM Fridays and Sundays on 90.5 WKAR East Lansing and at 9 AM Saturdays on 90.9 FM WRCJ Detroit.
Also new for WRCJ listeners will be the WKAR original, What’s New in Classical, featuring new classical releases hosted weekly by WKAR’s Peter Whorf. The program airs at 9 AM Sundays on WRCJ.
Detroit Symphony Orchestra Live, MSU in Concert and What’s New in Classical can also be heard at each station’s live audio stream at the scheduled times, at wkar.org and wrcjfm.org
WRCJ 90.9 FM, “Classical Days, Jazzy Nights,” is a listener-supported service of Detroit Public Television and Detroit Classical and Jazz Educational Radio LLC, and is heard worldwide on wrcjfm.org.
WKAR 90.5 FM is a service of WKAR Public Media, a division of the College of Communication Arts and Sciences at Michigan State University. WKAR is funded in large part by community viewer and listener contributions with additional support from Michigan State University and the Corporation for Public Broadcasting.
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.
By: Seth Resler Jacobs Media Strategies
Smartphones are everywhere. In our latest Techsurvey, 87% of radio listeners report having a smartphone. 41% admit to being addicted to them. So, it’s imperative that your radio station have an app to make itself available to listeners on their mobile phones.
1. Use the Proper Keywords
Think of the Apple and Android app stores as big search engines. When people go there, the first thing they usually do is search for an app. To make it easy for your listeners to find yours, you’ll want to do a few things.
For starters, give people exactly what they are looking for: Name the app after your radio station as you most commonly say it on the air, and use the station’s logo for the icon image. Apple allows you to include several keywords when you submit your app. You may want to include your station’s call letters (if they are not part of the station name), the station’s city, the name of any high-profile shows or on-air talent, or the music format. Android does not allow you to submit keywords, so make sure that you work all of these terms into the description of the app. Apple offers tips on submitting apps, and Google gives advice as well.
2. Ask Listeners to Review Your App
People often check the reviews for an app before downloading it to their phone, so encourage your listeners to leave positive reviews. You can do this by sending a Push Notification to people who have download the app asking to leave a review.
3. Live On-Air Mentions
You’ve got airwaves, so use ’em. Your DJs should encourage people to download the app. While generic mentions of the app will work, calls to action that involve specific content can be more effective. For example, your afternoon jock might say, “If you missed Sam and Diane’s interview with Miley Cyrus this morning, you can listen to it in the WKRP app.”
4. On-Air Production Elements
Sweepers and bumpers are a great place to promote your station’s mobile app. Another option is to create a series of recorded promos with each one focusing on a different feature of the app. If you have particular features on the air that have corresponding sections in the app, you may want to mention this in the production elements for that on-air feature. For example: “This is the WKRP Concert Calendar. For a complete list of upcoming shows, download our app.” Or, “This is the Local Music Show on WKRP. For a list of songs from tonight’s show, download our app.”
5. Email Blasts
Send a link to the app to your email list. If you have an automated drip campaign set up, use the very first email, sent as soon as people register for your email list, to encourage people to download the app.
6. Social Media
Social media posts with a link to the app, especially on Facebook and Twitter, can be an effective way to drive app downloads. While you can simply post a link to the app store, you may want to consider using a “deep link.” A deep link directs people to a specific piece of content within the app, such as the Miley Cyrus interview. If the person clicking on the link already has the app installed, the app will open and they will be taken directly to that content. If they don’t have the app installed yet, they will be directed to the app store and be asked to install the app.
7. At Events
When your street team is out at events, they should actively encourage people to download the station’s app: “Want to spin the prize wheel for a beer koozie? Download the WKRP and will give you a shot.”
If your on-air talent is on stage introducing a band at a concert, they should encourage people to download the app: “I’m DJ No Name, and if you want to hear the interview I did with this band earlier today, download the WKRP app.”
The phrase “Download our app” should appear on your station van, your banner-on-a-roll, and the backs of your bumper stickers. You can also print it on ticket stubs and wristbands.
If your radio station produces podcasts, this offers a nice opportunity to get some extra bang out of your promotional buck. While iOS devices come with a Podcasts app pre-installed, Android devices do not. This makes it more difficult for Android users to listen to a podcast and, as a result, the overwhelming majority of podcast listening happens on Apple devices. When you promote your station’s podcasts on the air, chances are most Android users won’t know how to listen to them. But if you’ve included the podcasts in your app, you can make it easy. Just say, “Want to listen to our podcast? Download our app!” Ta-da! With a single line, you’ve promoted both your app and your podcast.
Mobile App Strategy Webinar
jacappsWant to learn more? We’re partnering with our sister company, jācapps, to host a special webinar, “Mobile 101: What Every Radio Station Should Know About Mobile App Strategy.” Register here.
For more assistance on digital or social media, contact MAB Member Services at [email protected] or 1-800-968-7622.
What makes our world different than the world we grew up in is the rate of change in technology.
Adoption rates for technology over time, according to the U.S. Census, shows us that it took about 45 years for 25% of Americans to adopt electricity, 35 years for 25% of Americans to adopt the wired telephone, about 32 years for 25% of Americans to adopt radio, 25 years for TV, 15 years for personal computers, 12 years for mobile phones, eight years for the Internet, and about about five years for 25% of Americans to adopt smartphones.
Nearly nine in ten Americans today are on the Internet and 77% of Americans now own a smartphone, according to Pew Research.
Most people who have any sales training at all know all about “KISS.” Some say it means “Keep It Simple Stupid” and others will tell you it means “Keep it Short & Simple.”
But either way the message is the same: “keep things simple.”
“You have to work hard to get your thinking clean and make it simple.” –Steve Jobs
Quite possibly our biggest challenge in the 21st Century is to keep up with the rate of accelerating change.
The More Things Change, the More They Are the Same
I’m sure you’ve heard this phrase uttered more than once in your lifetime. Every generation has thought that the rate of change was beyond their ability to cope. A couple of centuries ago Henry David Thoreau told his contemporaries to “Simplify, simplify, simplify.”
Technology – especially information technology, the basis of our social networks – is speeding up exponentially. The famous Moore’s Law predicted this for computer chip development.
Exponential growth rate is an evolutionary process.
In his book “The Singularity Is Near” Raymond Kurzweil showed how civilizations advance through building on the ideas and innovations of previous generations, a positive feedback loop of advancement.
Each new generation is able to improve upon the innovations of the past with increasing speed.
Kurzweil wrote in 2001 that every decade our overall rate of progress was doubling, “We won’t experience 100 years of progress in the 21st Century – it will be more like 20,000 years of progress (at today’s rate).”
Only 17 years into the 21st Century and it feels like Kurzweil nailed it with his prediction.
It Still Takes 9 Months to Make a Baby
While it’s true so much of our world is uncontrollably speeding up, we are still human beings and we still pretty much move at the same pace biologically as we always have. Technology doesn’t transform our human nature.
Our need for love, touch, companionship and community will always be part of our humanity no matter what technology brings.
Radio Reaches 93% of Adult Americans Every Week
The latest Nielsen Audio research reports “radio leads all other platforms when it comes to weekly reach (93%) among adult consumers – and with new insights available to compare radio to other platforms on a regular basis, it’s clear that radio is an integral part of media consumption for millions of Americans.”
Great radio makes a human connection, engages its community and is a companion.
Radio’s best feature in a world of complex technology is that it’s simple to use.
It’s that simplicity, I believe, that makes it the #1 media favorite.
Reprinted by permission.
Dick Taylor has been “Radio Guy” all his life and is currently a professor of broadcasting at the School of Journalism & Broadcasting at Western Kentucky University (WKU) in Bowling Green, Kentucky. Dick shares his thoughts on radio and media frequently at https://dicktaylorblog.com.
The National Radio Hall of Fame has announced the nominees for its Class of 2017, with 24 nominations in six categories. Winners in four categories will be chosen by voting among a panel of almost 1,000 industry figures (currently in-progress) with two additional categories voted upon by the public starting on June 5.
Inductees will be announced on June 26. Induction ceremony to be held at the Museum of Broadcast and Communications in Chicago on November 2.
Chairman Kraig Kitchen said, “As an industry, we should all be proud of our incredibly diverse community of talent who have made, and continue to make radio great. This year’s class of nominees is a fine representation of why millions of people connect to our medium on a daily basis.”
The nominees to be voted upon by industry professionals:
Longstanding Local/Regional (20 years or more)
Johnny Holliday, Washington
John Records Landecker, Chicago
Paul Schneider, Boise
Donnie Simpson, Washington
Active Local/Regional (10 years or more)
Tom Barnard, Minneapolis
Jack Harris & Tedd Webb, Tampa
Charles Laquidara, Boston
Preston Elliot and Steve Morrison, Philadelphia
Active Network/Syndication (10 years or more)
Nanci Donnellan, The Fabulous Sports Babe
Sean Hannity, The Sean Hannity Show
Diane Rehm, The Diane Rehm Show
Bert Weiss, The Bert Show
Longstanding Network/Syndication (20 years or more)
Denny Matthews, Kansas City Royals
Robin Quivers, The Howard Stern Show
Jim Rome, The Jim Rome Show
The nominees to be voted upon by the public:
Music Format On-Air Personality
Sean “Hollywood” Hamilton
Spoken Word On-Air Personality
Mike Greenberg & Mike Golic
Wait, Wait…Don’t Tell Me!
Alpha Media, Saginaw has announced that WSGW News Director, Ann Williams was named President of Michigan Associated Press Media Editors (APME). She was installed at the APME banquet in Lansing on April 30. Williams has served on the APME board for the past seven years.
In addition to Williams’ honor, WSGW News received three 1st place awards at the banquet for Best Sportscast, Best Digital Presence, and Best Use of Photography.
Alpha Media, Saginaw Operations Manager and WSGW Program Director, Dave Maurer commented on the announcement, “We are so proud of Ann. She has done an outstanding job with her great attention to detail and her mentoring skills in our news department and now she will share her talents on a statewide basis in this top leadership position.”
Beasley Media Group has appointed Heidi Raphael as VP/Corporate Communications.
Raphael most recently served as Senior VP/Corporate Communications at Greater Media, where she spent 20 years working in several capacities, including as Marketing Director of WRIF-FM, Group Marketing Director of Greater Media Detroit and New Business Development Director of WMGC-FM in the Motor City.
She was promoted to Director of Corporate Communications in 2006. Raphael was subsequently elevated to the positions of VP in February 2008 and Senior VP in March 2016.
“I am very excited to have the opportunity to work at Beasley Media Group,” said Raphael. “The Beasley family has an amazing and well-respected reputation in the radio industry. I look forward to working with the incredible management team and people within the organization.”
“We are thrilled to have Heidi join the Beasley Media family,” said CEO Caroline Beasley. “Her vast experience and knowledge of the radio industry, combined with Heidi’s outstanding reputation, make her the perfect fit for our company as we continue to expand our footprint across many platforms within the organization and the industry.”
Heidi has been a leading voice in national radio and media issues. She currently serves on the Board of Directors of the Library of American Broadcasting. In addition, the radio veteran is a past elected member of the Board of Directors of the National Association of Broadcasters (NAB) and the national Alliance for Women in Media (AWM), both based in Washington, D.C. She is also a past official spokesperson of the national Mentoring & Inspiring Women in Radio Group.
WZZM-TV (Grand Rapids) has won an Eclipse Award for its September 2016 documentary “New Heights: Restoring a City.” The special took viewers inside Muskegon Heights and the city’s efforts to rebuild.
The special won “Best Documentary” at the award ceremonies, May 18, in Grand Rapids. The awards are presented by WKTV (Wyoming-Kentwood) Community Access Channel 25/26, honor content creators for Excellence in Craft in the disciplines of film, television, video, acting, sound, music and writing.
According to a post in CommLawCenter on the issue of displacement of TV Translators during the post-auction repacking process, the FCC has outlined how the displacement application process will work. Included among these efforts is the FCC’s creation of a new category of translator for full-power TV stations to fill-in loss areas, a special filing window for LPTV, TV Translator and analog-to-digital replacement translator stations seeking displacement channels, and rules permitting LPTV and TV Translator stations to channel share, both among themselves and with full-power stations.
By: David Oxenford, Wilkinson Barker Knauer, LLP www.broadcastlawblog.com
As expected, at its monthly open meeting May 18, the FCC started two proceedings of particular importance to broadcasters. The first looks at the abolition of the main studio rules. The second asks for comments on all of the other rules affecting broadcasters and other media companies to see which are ripe for appeal. For the most part, the proposals as adopted mirrored the draft orders released for public review back at the end of April, which we summarized here.
The proposal to review all media rules – referred to as the Modernization of Media Regulation – will look at all media-related FCC rules with the idea of eliminating or modifying those that no longer make sense in the modern media environment. Only the multiple ownership rules, already under review in separate proceedings (see our posts here, here and here) are excluded from this review. Comment dates for proposals to change specific rules are due by July 5, with replies due August 4. The two Republican commissioners supported this proposal. Commissioner Clyburn, the FCC’s lone Democrat, dissented from the adoption of the Public Notice launching the inquiry, not necessarily because she is opposed to review of existing rules, but because she felt that the notice presupposes that the public interest can only be achieved by abolishing rules that limit industry operations. She suggests that many FCC rules remain important – including EEO rules, Biennial Ownership Reports, and certain rules governing access to cable programming. The Republican commissioners, on the other hand, point to the efficiencies that can be gained by abolishing rules that no longer make sense, or which require filings that serve no particular purpose (see Commissioner O’Rielly’s statement here). No doubt, these differing perceptions of the rules will be reflected in comments filed by various parties in this proceeding.
The proposal to abolish the main studio rule very closely tracked the draft order that we summarized back in April, here, asking a number of questions about the impact that the abolition would have on station’s ability to serve their communities. A few additional questions were added to the final order, the most substantive of which dealt with the requirement that would be retained that stations maintain local telephone numbers that local residents can call to address issues about station operations or to respond to community needs and emergencies that may arise. Included among the new questions was the question of whether the phone line needed to be manned during all business hours, or perhaps even during all hours of operation of the station. Even if a live person is not required to answer the phone, the FCC asked whether there should be some requirement that all calls be answered within a given time frame, principally so that no emergency go unreported. In effect, if adopted, these would be new requirements that a broadcaster giving up its main studio would have to live with.
The apocryphal story of the station in Minot, North Dakota where no one was home when a train carrying dangerous chemicals spilled was brought up in one Commissioner’s comments, suggesting that a specific rule on response time was needed – even though the owners of that station have repeatedly said that the story was not true and the station was covering the emergency even though local authorities, working with some outdated contact list, didn’t know where to call. Regardless of the truth of that story, the issue remains the one that appears to be the most controversial on this issue – how will a station with no physical local presence maintain ties with its community. Broadcasters and other interested parties can file comments thorough a date to be announced 30 days after the Notice of Proposed Rulemaking is published in the Federal Register, with reply comments due 15 days later.
These two proceedings again demonstrate that Chairman Pai is serious about his deregulatory agenda for the FCC. Interested parties should comment on these proceedings and stay involved so that their viewpoints can be reflected in the FCC’s ultimate decisions – and in connection with the next deregulatory proposals that may arise from the Modernization of Media Regulation proceeding.
David Oxenford is MAB’s Washington Legal Counsel and provides members with answers to their legal questions with the MAB Legal Hotline. Access information here. (Members only access).
There are no additional costs for the call; the advice is free as part of your membership.