Category Archives: Member Services

MAB on the Road Hosting “Snack & Learns”

MAB at Entercom/Detroit on April 11.

T​he MAB staff has been hitting the road and visiting with stations across the state!  During the visit, MAB discusses all the services provided to members!​

Contact ​Jacquelen Timm  today to ​ schedule a Snack and Learn with the MAB!

​Upcoming Snack and Learns will be held at:
  • iHeart Media, Detroit
  • ​WOOD-TV Grand Rapids
  • WLNS & WLAJ-TV,  Lansing
  • Townsquare Media, Lansing

Your MAB in 2 Minutes

The MAB is testing a new communications service that will go out the last Monday of every month.  “Your MAB 2 Minute Update” is an effort to reach the goal set by members and the MAB board in their strategic plan launched last year to apply the most advanced modern technology to disseminate MAB communications and information to our members.  Please Let us know how you like it and what you’d like us to covered in our brief 2 minute updates.

The purpose is to give you the issue highlights on a monthly basis and occasional industry interviews in a brief fast paced media that will allow you to access it on your many devices.  Even when you can’t stop and read the Newsletter, you can listen or watch the “MAB 2 Minute Update.”  Our surveys show that many of our members rely first on the MAB for their industry information.

We can’t cover everything in two minutes, but we can remind you of what you need to know and then point you to the MAB website for more in depth information when you have more time.  MAB members may go to MichMAB.com click on Advocacy for for more industry-related  information, including topics highlighted in”Your MAB 2 Minute Update”

Thank you to Lila Lazarus, Lila Productions LLC for her help and assistance in putting together this new communications effort. 

Be sure to watch for “Your MAB 2 Minute Update” in your inbox next week. 

MAB Partners with Dennis Baldridge for 2018 ABIP

The MAB has partnered with broadcast engineering veteran Dennis Baldridge to conduct its Alternative Broadcast Inspection Program (ABIP) in 2018.

The MAB offers ABIP through a  unique partnership between the with the FCC. Participating stations are able to receive a three-year exemption from routine FCC inspections.  Once any deficiencies noted in the MAB ABIP Report are resolved, a copy of the three-year ABIP Certification granted to the station will also be provided to the FCC.

Dennis Baldridge

Dennis has been working in the field of broadcasting for over 35 years.  He is a Senior Member of the SBE and holds the following certifications:  CPBE, CBNT, AMD Specialist, 8-VSB Specialist, and DRB Specialist.  Baldridge holds an FCC Lifetime General License (formerly a First Class FCC License) and Amateur Radio Extra Class License (K0DB).

Dennis is a member of the SBE’s education committee, Technical Presenters group and has conducted many webinars as part of SBE’s educational efforts. He was the 2013 recipient of the James C. Wulliman SBE Educator of the Year award.  He holds a M.A.E and has taught science courses for Upper Iowa University.  As owner of Baldridge Communications, LLC, he works as a contract engineer and has also authored several articles for Radio Guide.   In 2017, he presented an 8 part webinar for the SBE titled RF101.

Since 2006, Baldridge has been an inspector for the Alternate Inspection Program of the Wisconsin Broadcasters Association.  He travels to radio stations throughout the state, verifying their substantial compliance to the FCC rules according to the FCC’s Self-Inspection Checklists.  Personal goals include educating broadcasters to help them understand the FCC requirements.

Not only is Dennis a well-respected broadcast engineer, but also a proficient musician. He holds a PhD in music, plays piano, trombone and harp and is a choral conductor.

Participation in the MAB Alternative Broadcast Inspection Program is voluntary and is open to all broadcast stations throughout Michigan.  Note that MAB membership is not a requirement to participate; however a non-member rate will apply.

2018 ABIP inspections are now being scheduled. Contact Ann Walters at 1-800-YOUR-MAB or download the no-cost, no-obligation ABIP contract request form and return it to walters@michmab.com.

 

MAB Snack ‘N’ Learns Are Coming to YOU!

From left to right: MAB Government Affairs Director Elena Palombo, Beasley Media Group VP/Market Manager Mac Edwards, MAB President/CEO Karole L. White and MAB Director of Education and Development Jacquelen Timm.

The MAB Staff is out and about sharing about the virtues of association membership with MAB members and their employees. Several stations have already hosted the MAB in 2018 and we are now booking Snack ‘N’ Learns for the for the second week in March.

Staff members at Beasley Media Group in Detroit are ready to Snack ‘N’ Learn with the MAB.

“With the turn over at stations, we can no longer assume that all members know the many services of the MAB;  we are taking our show on the road,” said MAB President/CEO Karole L. White. “MAB staff members will come directly to your station. We set up in your board room, break room, conference room or hall and share about the many benefits of MAB membership with your employees as they come by. We answer questions and we bring snacks. The casual drop-in, meet-and-greets have been very successful so far.”

Staff members at Midwest Communications in Lansing gather to Snack ‘N’ Learn with the MAB.

“We’ve learned a lot in just the first few Snack ‘N’ Learns. It has given us an opportunity to meet with many of our general managers and staffs that we might not get to know otherwise. We discuss the issues that are important to members and have met really great people.”

White said the MAB plans to host as many as to two Snack ‘N’ Learns a day, going on the road  two or three days a week following the Great Lakes Media Show. We hope to visit every station or station group by years end.

Contact Jacquelen Timm at 1-800-YOUR-MAB to book your station’s Snack’N’ Learn.

2018 Will be a Great Year to be Part of the MAB

Happy New Year … 2018 is quickly approaching. There are many exciting things in store here at the MAB.

The Great Lakes Media Show will be held March 6 and 7 and host dynamic exhibitors, speakers and sessions to address new challenges facing broadcasters as they evolve into multi-media platforms.  We also will be launching a new website and member CRM, giving members the ability to interact easily through the MAB.

Dues and invoice renewals have been sent to every station for 2018. At this time, more than 39 percent have taken advantage of the early payment discount.  If your station has not paid the 2018 modest dues investment, you have until December 31 to get the discount. We offer many programs and services reaching every employee at your station, most of them are free!  Be certain to take advantage of your MAB membership.

New membership cards are being sent along with a 2018 window cling.  You can proudly display the cling on office doors and windows or on station vehicle windows.  You are the MAB!

To find out more about the MAB services offered, contact Denise Weston or Sara Siegmann at 1-800-YOUR MAB (1-800-968-7622).

2017 State of the State Broadcast Information

wcmu-1_300On Tuesday, January 17, 2017 at 7:00 p.m., Governor Rick Snyder will deliver his annual State of the State address to Michigan citizens. In response to a survey of our members, the MAB will provide live feeds for commercial TV and radio to use.

TV: MAB will uplink the State of the State address for commercial television. The feed will be a clean (unanchored) feed, in HD and closed-captioned. House TV may be including a signer for the hard of hearing on the video feed.

Central Michigan University Television (WCMU-TV) will once again uplink the event for MAB with their mobile uplink/production truck.

TV Satellite Information:

2017 Michigan State of the State Address
January 17, 2017, Tuesday

All Times Eastern Standard Time:

TEST PERIOD 1400 – 1430
TEST PERIOD 1830 – 1900
PROGRAM 1900 – 2000 *APPROXIMATE OUT

Our plan, as in years past, is to prefeed the Democratic Party response during the test periods, and again exactly 90 seconds following the Governor’s address (90 seconds after we fade to black).

Transponder time is booked until 2030.

CLEAN FEED/POOL FEED:

Coordinates: G16/24K 99 degrees
Downlink: 12189.0000 Vertical

Data rate: 19,392,658
FEC: 3 / 4
Symbol rate: 14,028,731
Modulation: QPSK
MPEG-2 Profile: 4:2:0

The feed will be closed captioned.
Video is 1080i @ 59.94 Hz field rate. (29.97 Hz frame rate).
Video encoding is CBR 17.5 Mbps MPEG-2, open GOP-12, PID 0x31.
MPEG program number is 3.
Main Program Audio is in 5.1 Dolby Digital (AC3) at 384 Kbps on PID 0x34.
Main Program Audio is in 2.0 Dolby Digital (AC3) at 384bps on PID 0x35.
Main Program Audio is in 2.0 MPEG encoding at 192Kbps on PID 0x36.
5.1 audio is up-converted

RADIO: MAB will provide a radio feed for members.

This year, through the cooperation of Michigan’s Public Radio Broadcasters, the MAB is offering Michigan Public Radio Network’s (MPRN) State of the State coverage to commercial broadcasters.

The MPRN Capitol Bureau staff, along with reporters from Michigan Public Radio stations will provide a 90-minute hosted broadcast from 7 to 8:30pm.

Commercial stations that wish to use this must air the following announcement before and after the broadcast: “Broadcast of the Governor’s State of State address is provided by Michigan Public Radio Network and this station.”

Commercial stations may pick up the feed off-air from their area FM public radio station for rebroadcast. A complete list of public radio stations airing the MPRN State of the State Broadcast is listed below.

The feed (via WKAR-FM/East Lansing) will also be available via Internet on the MAB website: www.michmab.com.

Public Radio Stations Airing MPRN Feed

Alpena – WCML-FM 91.7
Ann Arbor – WUOM-FM 91.7
Detroit – WDET-FM 101.9
East Lansing – WKAR-FM 90.5
Flint – WFUM-FM 91.1
Grand Rapids – WGVU-FM 88.5
Grand Rapids – WVGR-FM 104.1
Harbor Springs WCMW-FM 96.9
Harbor Springs WHBP-FM 90.1
Kalamazoo WMUK-FM 102.1
Manistee WLMN-FM 89.7
Marquette WNMU-FM 90.1
Mt. Pleasant WNMU-FM 89.5
Muskegon WGVS-FM 95.3
Oscoda WCMB-FM 95.7
Sault Ste. Marie WCMZ-FM 98.3
Standish WWCM-FM 96.9
Traverse City WICA-FM 91.5

This list may be updated…..please check www.michmab.com for the latest.

We encourage you to carry this program live on as many of your stations as possible, to stream it on your website and to promote to your audience that you will make both it, and the Democratic response available.

ON-SITE INFORMATION: For those stations sending trucks and/or reporters, be aware that the Capitol Building will have increased security. Anyone entering the Capitol will be required to have special credentials, including news media. You may request credentials by contacting John Whetstone at (517) 373-5059 or cell: (517) 899-9671. Email: jwhetstone@house.mi.gov. THIS MUST BE DONE IN ADVANCE – DEADLINE IS JANUARY 13, 2017. You will need a photo ID to pick up credentials; a press pass will not do.

TRUCK PARKING: If you will be bringing your own truck/van, you will need to arrange on-street parking adjacent to the Capitol through City of Lansing Parking Services: (517) 483-4240 or parking@lansingmi.gov.

No cameras will be allowed in the House Chambers. The video feed will be provided by House TV. A video feed connection is available on-site for those stations who might be sending their own truck. For more information on the video (or audio) feed, contact Dave Smith, Media Operations Manager, at (517) 373-7438.

MAB Member Services: Want Cash Back for Electric Energy Usage? Call MAB!

EnStar-Logo-croppedDid you know that virtually all MAB members
are eligible for an exemption on sales tax on energy?

If you have not had a FREE MAB Energy Audit by EnStar, you may have left money on the table. The MAB members that have participated in this program have received, on average, $4,800 up to $40,000 in refunded taxes from their utility companies. Plus, they save about $1,200 annually at no cost and little to no effort on their part. EnStar’s experienced energy specialists will assess your station’s energy usage and your energy bills to see if you qualify for an energy tax refund. EnStar will do all the work, including applying for your state tax credit. If accepted, all you owe is 50% of the credit returned to you. In the future you will continue to receive the benefits of a tax reduction for your energy saving efforts. EnStar can also make suggestions for additional energy and money saving measures you can make on a daily basis.

What do you have to lose? Contact Melissa Burris or Steve Clark at EnStar Energy today! Phone: 517-694-2510 or email Melissa at mburris@enstarenergy.com or Steve at sclark@enstarenergy.com.

Visit www.enstarenergy.com for more information.

Start the process of getting your refund today by contacting MAB’s energy partner Enstar Energy.

Register NOW for Chris Lytle’s Next Broadcast Sales Webinar!

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How to “Talk Advertising” With Your Prospects and Customers Now

When:  Wednesday, November 16, 2016 at 1 p.m. EST

Grab your “seat” and bring your whole sales team. Invite your copywriters and production people, too.

Register HERE

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Chris Lytle

Here’s why this program is important:  Everybody has an opinion about advertising. But, people who sell broadcast advertising need a philosophy of advertising.

Not just an opinion.

Face it.  Most of your salespeople don’t have degrees in advertising or marketing.

That’s troublesome.

This Webinar bridges that learning gap quickly. It’s a fast-paced, highly-detailed session.

Here are a few of the takeaways:

  • Why salespeople need to “talk advertising” and not just rates and ratings.
  • Two of the best advertising “zingers” to share right away.
  • What you say when a client says, “Nobody mentioned my ad.”
  • How to get consumers to mention their ads.
  • Five uplifting concepts to share with your customers.
  • What you need to learn from these seven “old school” advertising masters.

Chris Lytle is a best-selling author and well-travelled professional speaker.

His promise to you is a bold one: His programs contain more usable information per minute than any other learning event.

Save the date. Let him prove it.

Post Your Next Opening on the MAB Job Bank

The Michigan Association of Broadcasters offers a FREE member service to help Michigan stations fill vacancies and assist individuals in finding employment at Michigan radio and television stations. The MAB Job Bank is one of the most popular pages on the MAB website and has helped to match many job seekers with broadcasting positions.

Postings by MAB and MAPB member stations are FREE!
Postings by those seeking employment are FREE!

Postings by companies and stations that are not MAB/MAPB members are $25 per ad or unlimited ads for $50/year.

If you have a position at your station that needs to be filled quickly, visit the MAB’s Job Bank for more information and to get the position posted quickly!

For Job Bank assistance, please contact Dan Kelley, dkelley@michmab.com.

FREE Career Education Training Solutions for MAB Members

p1learningdark_400Do you have a new hire and your first thought is, “Training, again?!”

Does a glance at your calendar make you wish you could clone yourself? Well, we can’t do that…yet. But, we CAN help to lighten your load.

Valued members of the Michigan Association of Broadcasters have FREE access to P1 Learning’s online video training courses which are easily accessible anywhere, anytime, on a phone, tablet, or computer.

P1 Learning offers fun and simplified online training. No more mind numbing content or heavy manuals. Course topics include:

• Entry Sales
• Pro Sales
• Management
• Leadership
• On-Air
• Customer Service
• Human Resources
• Administration
• Safety & more

Did you know that 41% of employees who receive poor training will leave their post within a year? That’s why it’s key to have training delivered in a fun, short and compelling manner that teaches repeatable skills and behaviors to generate maximum results!

“P1 Learning has really created an up-to-date training module that has helped our company immensely. Anytime we can use a proven program that provides clear direction for the user, and a time saver for the manager, it’s a win-win! And that’s exactly what P1 Learning delivers.” -Patricia, Sales Manager, Traverse City-Petoskey-Cadillac, MI.

For more information click HERE.

CLICK HERE TO START TRAINING TODAY!
To register your station for MAB’s free training, contact Katey McGukin-Woolam at 816.456.8603 or by email at katey@p1learning.com.