Category Archives: Uncategorized

What Do New Drug Ad Price Disclosures Mean for TV?

The US Department of Health and Human Services (HHS) adopted a new rule requiring that prescription drug advertising on TV contain certain price information.

Specifically, the HHS will require TV ads for prescription drugs covered by Medicare or Medicaid to include the list price for a month’s supply or for the usual course of therapy, if that price is $35 or more. What will be the effect of this rule on TV?

Read David Oxenford’s blog post on the issue here

Try Something New and Earn EEO Credit for it!

We’re always looking for ways to make your job easier … that’s our job!
We’ve been hearing that it’s hard for many of you to participate in the MABF’s recruiting events due to scheduling, so our solution is to host an online career event for you, with no commitment to leave the office!

Broadcasters Virtual Job Fair, which is brought to you by and the National Association of State Broadcasters Alliance, hosts week-long career recruiting events online for stations like yours that are always busy, but who still need to recruit and hire amazing talented individuals.

It’s simple:

  • Assign a hiring agent to participate
  • Promote your participation through a series of PSAs
  • Send the MABF at least one open job description and info about your company
  • Collect applications and answer candidate questions via email

You’ll get:

  • Credit for your EEO file without having to leave the office
  • Information on all registered career fair candidates
  • To make connections with potential new hires for your station!

MAB Foundation Virtual Career Fair
Week of May 06-10, 2019
$100/company listing

Vendor Registration:

Contact Rachel Krause at [email protected] or 517-484-7444

MAB Partners with MSU for the Future of Media Sales

MAB members had the great opportunity to mentor student members of MSU’s Global Sales Leadership Society (GSLS) on Wednesday evening as part of the organization’s partnership with the university.

Gary Baxter, WSYM-TV Fox 47 (Lansing), Jeff Hutchings, WNEM-TV (Saginaw), Jamie McKibbin, Jackson Radio Works (Jackson), and Steve Schram, Michigan Radio (Detroit) led a discussion on the basics of selling media in the broadcast industry.  Many students came to the meeting without much exposure to media sales and left with the knowledge that sales positions within the broadcast industry are a great career choice.

The MAB Foundation’s partnership with MSU’s Sales Leadership Program is one way the organization is addressing the industry’s need to build fantastic teams of sellers. Our participating members have already made valuable connections with energetic students that WANT to sell.

If you’re interested in participating in this program for the 2019-2020, contact Rachel Krause at [email protected] to learn more.

A Bounce Detroit TV Special Will Examine the Impact of Michigan’s African American Vote on WMYD-TV

A Bounce Detroit political special will explore the impact of the African American vote on Michigan in the upcoming elections. The one-hour special, “Spotlight on the News: Inside Michigan’s African American Vote,” will be hosted by WXYZ and WMYD Editorial and Community Affairs Director, Chuck Stokes.

The show will air on Bounce Detroit and on WMYD on Tuesday, Oct. 2 from 8-9 p.m. and encore on Bounce Detroit on Sunday, Oct. 7 from 9-10 a.m.; Wednesday, Oct. 10 from 8-9 p.m.; and Friday, Oct. 12 from 7-8 p.m.

The show offers a look into the issues voters are facing in the upcoming election and the role the African American vote could have on the future of Michigan. It will also explore the role Michigan’s African American vote could play on the national stage in the next election.

“Michigan is a pivotal state in the upcoming elections,” said Stokes. “How African American voters respond to the diverse field of candidates and crucial issues seeking their attention may be the bellwether for what Michigan and America will look like over the next decade.”

The show will include conversations with political experts, award-winning journalists, civil rights activists, religious leaders and the leaders of Michigan’s Democratic and Republican parties. Guests interviewed include civil rights activist Rev. Jesse Jackson; Detroit Urban League President N. Charles Anderson; Michigan ACLU Director Kary Moss; Wayne State University law professor and Damon J. Keith Center Director Peter Hammer; and The Ballenger Report Founder Bill Ballenger.

The show will also include an interview with 92-year-old Mildred Madison, a lifelong Detroiter, political trailblazer and community organizer. She shares her views on the importance of the voting process.

“Spotlight on the News: Inside Michigan’s African American Vote,” will be streamed live on


Meet your MAB Board Member of the week: Stephen A. Marks

Stephen A. Marks, Secretary/Treasurer, The Marks Group

Stephen Marks started his broadcasting career at the age of 17 as a copy writer at WINX in Rockville, Md. While there, he was able to learn enough to pass the FCC 3rd class with number 9 endorsement license test. His early career was spent in radio holding positions from marketing to management.

That included working with Mutual Broadcasting Systems (MBS) in Affiliate Programming and Syndication, after graduating in 1973 from American University in Washington D.C.

In 1983, he acquired 51 percent of Thunder Bay Broadcasting Corporation in Alpena, Mich. Today, as a 100-percent shareholder, he still serves as President/CEO of WBKB-TV.

His other Michigan stations include Lake Superior Community Broadcasting, WBUP-TV/WBKP-TV and Houghton Community Broadcasting, WOLV-FM, WHKB-FM, and WCCY-AM. Under the DBA of The Marks Group, he holds a total of 5 television stations and 14 radio stations.

His Michigan stations fund two student scholarships with MAB Foundation.

Meet the MAB Board of Directors.

Meet your MAB Board Member of the week: Zoe Burdine-Fly

Zoe Burdine-Fly, Vice Chair /Chair-Elect (Townsquare Media, Lansing/Flint)

Zoe Burdine-Fly brings more than 25 years of media leadership experience from major media companies, including Townsquare Media, Clear Channel, and Citadel Communications in markets like Lansing, Flint, Syracuse, and Chicago. Best known for her energetic spirit, creativity and tenacity, she has been in a leadership role in one form or another since the early 1990s in the radio industry. Most recently, Zoe was the Regional Vice President for Townsquare Media in New Jersey, where she was named on the of the “50 Most Influential Women in the Radio Industry” by Radio Inc. Zoe is currently the Market President for two of Townsquare Media’s key markets, Lansing and her hometown of Flint, Mich.

Meet the MAB Board of Directors.

Gubernatorial Campaigns Differ on Details for Debates

Gretchen Whitmer (left)/Bill Schuette (right)

Republican gubernatorial nominee Bill Schuette announced earlier this week that he accepted Democratic nominee Gretchen Whitmer’s invitation to three televised debates but the two campaigns have yet to agree on terms and locations

A statement released by the Schuette campaign proposed debates to take place at WPBT-TV in Traverse City on October 1 or 15, WOOD-TV in Grand Rapids on October 9 and WDIV-TV in Detroit on October 24. Whitmer’s campaign is looking at Flint as a potential debate setting given the water crisis experienced by city’s residents. The MAB will provide updates as debate dates and locations are finalized.

Congressman Fred Upton Turns 65

Congressman Fred Upton and MAB President/CEO Karole L. White

MAB President Karole White and Government Relations Director Elena Palombo attended the 65th birthday celebration for U.S. Rep. Fred Upton (R-6) in St. Joseph on April 20.  Around 100 people gathered for the celebration.

The congressman reported that he would be filing to run for office again in the next few days. Upton has been a strong supporter of over-the-air broadcasting and is the former Chairman of the U.S. House Energy & Commerce Committee.

Others in attendance included several Michigan House members and former MAB board member and Gayle Olson, owner of Mid-West Family Broadcasting.

Connect the Dots with Seth Resler at the #MABshow

Seth Resler

Jacob’s Media’s Seth Resler is coming to the 2018 Great Lakes Media Show to show you how to connect all of your station’s digital tools.

The Great Lakes Media Show, formerly the Great Lakes Broadcasting Conference & Expo (GLBC) will take place March 6 and 7 at the Lansing Center in downtown Lansing. Register to attend by February 23 to take advantage of discounted rates.

Resler is the Digital Dot Connector at Jacobs Media . His expertise connects the dots among blogs and podcasts to websites and social media, into one overarching strategy that connects to the bottom line.

He will present Comprehensive Digital Strategy: How to Connect Everything from Google Analytics to Social Media.

Learn more about him and other dynamic speakers lined up for the event at 

Matt Burgoyne Will Bring ‘Magical’ Perspective to #MABshow

Matt Burgoyne

Rumple Co-founder and “Defender of Simplicity” Matt Burgoyne will bring his “magical” touch to the  2018 Great Lakes Media Show.

The Great Lakes Media Show, formerly the Great Lakes Broadcasting Conference & Expo (GLBC) will take place March 6 and 7 at the Lansing Center in downtown Lansing. Register to attend by February 23 to take advantage of discounted rates.

Burgoyne has a passion for training sales managers to know and understand how to get more out of their team and individuals, how to inspire, lead and coach.  He understands that media sales attracts a unique group of people. Managing and succeeding in this industry takes a relentless, mind-numbing commitment to fundamentals and a few magical activities that create success.

He will present 2 Weekly Meetings & 3 Magical Questions and proclaims, “There is a magical formula to helping your team and salespeople achieve more. It can help you consistently hit goals and revenue budgets.”

This breakout session will offer specific and real instruction on how to move from attempting to manage the past and focus on coaching for the future,  giving the blue print for successful weekly meetings that create consistent and proven success.

Learn more about him and other dynamic speakers lined up for the event at