Category Archives: Uncategorized

Connect the Dots with Seth Resler at the #MABshow

Seth Resler

Jacob’s Media’s Seth Resler is coming to the 2018 Great Lakes Media Show to show you how to connect all of your station’s digital tools.

The Great Lakes Media Show, formerly the Great Lakes Broadcasting Conference & Expo (GLBC) will take place March 6 and 7 at the Lansing Center in downtown Lansing. Register to attend by February 23 to take advantage of discounted rates.

Resler is the Digital Dot Connector at Jacobs Media . His expertise connects the dots among blogs and podcasts to websites and social media, into one overarching strategy that connects to the bottom line.

He will present Comprehensive Digital Strategy: How to Connect Everything from Google Analytics to Social Media.

Learn more about him and other dynamic speakers lined up for the event at GreatLakesMediaShow.com 

Matt Burgoyne Will Bring ‘Magical’ Perspective to #MABshow

Matt Burgoyne

Rumple Co-founder and “Defender of Simplicity” Matt Burgoyne will bring his “magical” touch to the  2018 Great Lakes Media Show.

The Great Lakes Media Show, formerly the Great Lakes Broadcasting Conference & Expo (GLBC) will take place March 6 and 7 at the Lansing Center in downtown Lansing. Register to attend by February 23 to take advantage of discounted rates.

Burgoyne has a passion for training sales managers to know and understand how to get more out of their team and individuals, how to inspire, lead and coach.  He understands that media sales attracts a unique group of people. Managing and succeeding in this industry takes a relentless, mind-numbing commitment to fundamentals and a few magical activities that create success.

He will present 2 Weekly Meetings & 3 Magical Questions and proclaims, “There is a magical formula to helping your team and salespeople achieve more. It can help you consistently hit goals and revenue budgets.”

This breakout session will offer specific and real instruction on how to move from attempting to manage the past and focus on coaching for the future,  giving the blue print for successful weekly meetings that create consistent and proven success.

Learn more about him and other dynamic speakers lined up for the event at GreatLakesMediaShow.com 

Neilsen’s Abcarian will Help You ‘Elevate the POWER’ of Your Station at the #MABshow

Kelly Abcarian

Nielsen’s Vice President for Product Leadership Kelly Abcarian  joins the line up of presenters at the 2018 Great Lakes Media Show to help stations across Michigan “Elevate the POWER of Broadcast AND Digital and reach the largest most effective audience leveraging real truthful measurement.”

The Great Lakes Media Show, formerly the Great Lakes Broadcasting Conference & Expo (GLBC) will take place March 6 and 7 at the Lansing Center in downtown Lansing. Register to attend by February 16 to take advantage of discounted rates.

Abcarian is a media research executive with more than 17 years of industry and technical leadership in aligning cross-product solutions for television, digital and cross-platform content and advertising.  She is responsible for the strategic vision and roadmap for Nielsen’s National TV Ratings and Total Audience products, focused on the convergence of devices and cross-platform audience measurement.  Since joining Nielsen in 2005, she has held numerous senior roles managing the company’s largest technology platforms and servicing clients in the Watch & Buy segments of Nielsen’s business.

Abcarian will present the #MABshow breakout session “Elevate the POWER of Broadcast AND Digital,” on March 7. Learn more about him and other dynamic speakers lined up for the event at GreatLakesMediaShow.com 

Great Lakes Media Show Will Host Exciting Opportunities for Engineers

An exciting line-up of engineering experts will be on hand to discuss current and important broadcasting topics at the 2018 Great Lakes Media Show.

This year’s list of presenters includes David H. Layer,  NAB Vice President for Advanced Engineering ; GatesAir Product Manager Martyn Horspool; The Telos Alliance’s Kirk Harnack;  Rohde & Schwarz’s Don Backus; Robinson Media President Kevin Robinson; Michigan Creative CEO Brian Town; as well as Lisa Jackson and Jon Rutherford from Key Code Media and more.

The Great Lakes Media Show will take place March 6 and 7 at the Lansing Center in downtown Lansing, Mich. The annual event is hosted by the Michigan Association of Broadcasters. Learn more at GreatLakesMediaShow.com.

In addition to fantastic breakout sessions, the Great Lake Media Show will host an Exhibit Hall with 40 state-of-the-art vendors and suppliers and Innovation Stage product demonstrations.  Register to attend by February 16 for discounted rates. 

The following engineering-themed breakout sessions will be offered as part of the two-day show:

Kirk Harnack

Audio over IP for Broadcast Studios – Genesis, Application, Future
presented by Kirk Harnack,The Telos Alliance
Faster, Cheaper, Better! In no particular order Kirk will discuss the following topics: Audio over IP for Broadcast Studios – Genesis, Application, Future, Return on Investment: VoIP Sounds Better, Costs Less, and is Perfect for TV Workflows, too. Adaptive Multirate Streaming Audio and Virtual Talkshow Production – Now Here Can Be Anywhere.

Martyn Horspool

Overview of the ATSC 3.0 Standard
presented by Martyn Horspool, GatesAir
The existing ATSC 8-VSB standard has been around for more than 20 years. A new standard for digital over-the-air transmission, ATSC 3.0, has been developed which brings with it some major improvements, together with a host of advanced features. The ATSC 3.0 standard has been designed to merge IP with broadcasting together with unprecedented robustness, performance and flexibility. This session will cover the details of the ATSC 3.0 Physical Layer and explain some of the improvements and what they may mean for the broadcaster.

Lisa Jackson
Jon Rutherford

Understanding Rich Media and Storage Challenges for Today’s Creative Environments
presented by Lisa Jackson & Jon Rutherford, Key Code Media
Come learn how to best navigate and invest in DAS, NAS, SAN, tape, cloud, tiering, and overall storage scaling for your growing rich media environment. With more than 15 years of experience Key Code Media can help you find the best storage platform design and overall plan to meet your need today and for the future.

Don Backus

Reducing Transmitter Operating Costs
presented by Don Backus, Rohde & Schwarz
With TCO increasing for TV and FM broadcasters, there is an increasing need to reduce these costs over the life-cycle of the transmission system.  From alternative cooling systems to more efficient designs, from reductions in required floor space to reducing service costs by minimizing required maintenance, there are a number of factors that can reduce the cost of ownership while improving up-time and performance.  We will look at the improvements that you can put in place today to generate significant saving severy year for the life of your transmitter system.

ATSC 3.0 – Characteristics and Transmission Requirements
presented by Martyn Horspool, GatesAir
ATSC 3.0 promises to bring with it many advanced features and capabilities which will enhance the future of over-the-air television. Since the ATSC Physical Layer uses an OFDM-based modulation scheme, several important differences between it and the current ATSC 8-VSB modulation are apparent. Some of these differences will impact the ability of existing transmission equipment (transmitter, RF system, RF line and antenna) to successfully and reliably perform their intended tasks. This presentation will cover some of the key areas that need to be investigated and provide some insight as to how to prepare for the transition to ATSC 3.0 transmission.

Brian Town

Drones and Tools 
presented by Brian Town, Michigan Creative
Brian will present about new technologies and tools that we can all use to tell stories: 360-degree video, GoPros, virtual reality, drones, hand-held steady cams and more. He will show various tools available for video and talk about how they are using them at Michigan Creative and how you can add some of the tools to your toolbox. He will also talk about the types of videos companies are using, how they are distributing them, and how they are advertising with them.

Kevin Robinson

What You Have to Know To Be A Program Director in 2018
presented by Kevin Robinson, Robinson Media
Gone are the mentoring days of hands-on programming development. In a time-starved radio world, learning to focus on the product with consistency is often lost in multi-platform cluster management. This session focuses on the nuts and bolts, including leadership skills, of radio programming in post-millennial times. Programming in the 21st century requires advanced knowledge of all aspects of your radio brand and often times entire clusters. This session will bring awareness to the things you need to understand strategic and tactical thought, developing a strategic plan, developing solid content while growing story tellers, managing a music matrix without research, secrets behind how ratings work really work, social media awareness for branding impact and traditional marketing and event planning

Bob Kirk

Broadcasters and Drones – Rules and Regulations Governing Operations
presented by Bob Kirk, Wilkinson Barker Knauer LLP
More and more broadcasters are relying on drones for news gathering and tower inspections, but what is really required to ensure that you are operating legally? This session will provide an overview of the current federal regulations governing drone operations. Learn about registration requirements, pilot requirements, operational limitations and opportunities to operate outside the current rules.

David Layer

Radio Broadcasters and the Digital Dashboard
presented by David Layer, Advanced Engineering
The automobile dashboard has historically been a stronghold for the AM/FM radio receiver but 21st century technology is providing consumers with more and more dashboard options. A big part of this change is driven by the ever-greater availability of mobile broadband services and the ubiquitous smartphone. Despite this, radio listening remains the dominant form of audio entertainment. In this presentation, David will offer a survey of the most popular digital dashboard technologies and discuss how radio broadcasters can use these to best advantage. He will also consider what is “on the horizon” in the car and discuss the NAB’s automotive initiative project.

Discover the entire breakout session line up and more about the 2018 #MABshow at GreatLakesMediaShow.com 

Radio Grows Communication Skills

dicktaylor
Dick Taylor

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Dick Taylor,  CRMC/CDMC
DickTaylorBlog.com

Having been in higher education for the past seven years, I heard a lot about the need for students to be fluent in the STEM skills (Science, Technology, Engineering and Math).

A recent study from CSIRO found that STEM skills were indeed important during the period of 2009-2016, but that in the future occupations requiring communication skills will grow the fastest. As our world becomes more technologically enabled, what will keep humans from being replaced by robots will be their ability to connect, communicate, understand and build relationships.

Google It

We live in a world where skills change quickly and facts can be Googled from one’s smartphone. In order to be successful in the 21st Century, everyone must be able to work collaboratively and learn to be emotionally intelligent.

Those who possess the skills such as active listening, empathy and teamwork will grow in demand across all work sectors.

While we will still need people with STEM skills going forward, the numbers needed will decline as the work of programming will be done through artificial intelligence by the very machines that need it done.

Jobs requiring a high level of interpersonal and/or problem-solving skills are the ones that can’t be automated.

Radio’s Role in Developing Key Communication Skills

I was working in commercial radio when I was in the 10th grade in high school. What it taught me that school didn’t, was verbal communication skills. Being a radio personality means having to develop public speaking skills and being able to speak extemporaneously.

In radio, you learn how to serve a listener – both over the air, on the phone and on remote broadcasts.

Working in radio brought me closer to the community I lived in. I covered elections, breaking news, births and deaths, and was active in local charities.

Over my high school and college years, my radio work would see me hosting talk shows, buy-sell shows, gathering-writing-and-reporting news, playing Top 40 music, beautiful music, Irish music, Polish music, country music and middle-of-the-road music.

Each radio assignment required different communication skills.

Radio & Education

A quick check of the number of high school radio stations in the United States on Wikipedia shows about 250 currently on the air.

Students who are exposed to radio work as part of their high school education will not only find it to be a fun and exciting experience, they will also be acquiring the very critical communication skills that will help them grow personally and professionally.

People who can create exciting, engaging, stimulating and fun radio have what it takes to be successful in life.

Ronald Reagan

Our 40th President of the United States, Ronald Reagan, was called “the great communicator.” President Reagan learned those critical communications skills as a radio broadcaster. First at WOC-AM1420 in Davenport, Iowa.

When WOC consolidated (yes, that kind of thing was happening back in the 1930s too) with WHO, Reagan would go on to recreate Chicago Cubs baseball games.

While doing one of these recreations in 1934, the wire service feeding the play-by-play descriptions of the game went dead. Reagan, knowing that other stations were also broadcasting this game, knew he had to hold his radio audience and would improvise saying hitters on both teams were hitting foul balls off of pitches until the wire was restored.

Radio builds your character in moments like that.

Orson Welles

The Mercury Radio Production on CBS, “War of the Worlds,” brought Orson Welles to the attention of Hollywood. One of the aspects Welles brought to the movie industry was his extensive radio experience. In his greatest film masterpiece, “Citizen Kane,” Welles used a combination of live sound with recorded sound to create an almost three-dimensional audio illusion for Charles Foster Kane.

Radio is what inspired Orson Welles to push the aural possibilities of the film medium.

Theater of the Mind

Radio has the ability to take a listener anywhere.

Radio also has the ability to provide the foundation to take the radio performer anywhere as well.

No matter what you want to do with your life, radio will give you the communication skill set to get you there.

Reprinted by permission.

Dick Taylor has been “Radio Guy” all his life and is a former professor of broadcasting at the School of Journalism & Broadcasting at Western Kentucky University (WKU) in Bowling Green, Kentucky and he’s currently seeking his next adventure.  Dick shares his thoughts on radio and media frequently at https://dicktaylorblog.com.

Broadcasters Helping Texas

WXYZ and WMYD Take Action for Texas
In the midst of the unprecedented destruction from Hurricane Harvey, WXYZ-TV and WMYD-TV in Detroit have taken action for Texas with a multi-platform relief effort that includes a special volunteer phone bank to assist in this time of great need. Read more Here … 

TEGNA Launches ‘Texas Cares’ Initiative to Raise Money for Hurricane Harvey Victims
On August 28, TEGNA Inc. launched Texas Cares, an initiative to support those in need following Hurricane Harvey. TEGNA-owned WZZM-TV (Grand Rapids) is participating in the effort. Read more here…

Broadcasters Foundation Expediting Emergency Grants for Texas Broadcasters 
As local Radio and TV stations across Texas mobilize their communities to help their fellow Texans hurt by Hurricane Harvey, the Broadcasters Foundation of America is expediting $1,000 grants for individual broadcasters personally harmed by the record devastation wreaked by the storm. Read more here…

TEGNA Launches ‘Texas Cares’ Initiative to Raise Money for Hurricane Harvey Victims

Is your station or company doing something to help the hurricane victims in Texas?  Let us know about it! Email  dkelley@michmab.com


On August 28, TEGNA Inc. launched Texas Cares, an initiative to support those in need following Hurricane Harvey. All money raised by TEGNA’s stations will be donated to the Red Cross Hurricane Harvey Relief Fund. The TEGNA Foundation has matched the first $100,000 of donations.

TEGNA-owned WZZM-TV (Grand Rapids) is participating in the effort.

“Harvey’s devastation has shattered the lives of millions across Texas,” said Dave Lougee, president and CEO, TEGNA. “Our stations are coming together to serve the greater good of our communities and help those who need it most. Our stations in Texas are providing important, life-saving information and aid during this catastrophic storm. In Houston, while KHOU’s building was flooding, the station continued to provide vital coverage across platforms. I am incredibly proud of the work our stations are doing to keep their communities informed and safe while providing help and relief to those who need it most.”

All 46 TEGNA stations in 38 markets are reaching out in their communities to help raise money for those impacted by Hurricane Harvey. As part of the Texas Cares initiatives, all stations are running stories on-air and across social media informing viewers how they can help. All stations have a dedicated donation page on their website. Donations to the Texas Cares initiative are tax deductible and proceeds will go to the Red Cross Hurricane Harvey Relief Fund.

The company reported that in the first 24-hours of fundraising, over one million dollars has been raised.

Gonzalez Appointed Director of Digital Engagement at WLEN

Ashley Gonzalez

Lenawee Broadcasting Company/WLEN Radio (Adrian) has announced that Ashley Gonzalez will assume the position of Director of Digital Engagement. Ashley joined Lenawee Broadcasting in the sales and marketing department earlier this year. In addition to her duties in sales and marketing she will add digital, and will be in charge of digital development across 103.9, 96.5 and www.wlen.com,  along with other digital products currently in planning. She will also be in charge of client engagement with all digital products and services.

Ms. Gonzalez came to LBC with many years of business experience. She is a native of Adrian; has a bachelor’s degree in Business from Siena Heights University and a master’s degree from Loyola University of Chicago.

MAB Board Profile: Michael Renda

mikerenda_275MAB News Briefs is pleased to bring you profiles of your MAB Board of Directors.

This week’s profile is Michael Renda.   Michael is Vice President and General Manager for WJBK-TV (FOX 2) in Detroit.

He began his broadcast career in radio at WOHO in Toledo, Ohio in 1977 as a Local Account Executive.  Shortly thereafter, Michael moved to across the street to WTVG-TV in the same capacity.  Storer Television was the next stop for Mike, moving to Chicago as the National Sales Representative. Stops in New York and Cleveland followed with Renda taking the General Sales Manager position at WJW-TV in 1989.

After a five year tenure as General Sales Manager at WLWT-TV in Cincinnati, Renda returned to WJW-TV in Cleveland, this time as VP and General Manager. Renda served as WJW’s General Manager for 10 years before accepting a similar position at WTXF-TV (Fox 29) in Philadelphia in April 2007.

Chicago was next and another VP and General Manager position at WFLD-TV/WPWR-TV, overseeing both the Fox and MyNetwork Television stations from September 2009 through January 2013.

Renda graduated from Miami University (Ohio) in 1976. He’s married to Susan and has two children, Matt and Emily.

In August, Michael began his second year on the MAB Board of Directors.

Michigan’s Broadcasters To Honor Rep. Candice Miller

RepresentativeCandiceMillerOfficialPhoto)_300The Michigan Association of Broadcasters (MAB) and the Michigan Association of Public Broadcasters (MAPB) will honor Representative Candice S. Miller (R-10th) with the Lifetime of Distinguished Public Service Award during the Hall of Fame and Lifetime Achievement Award ceremonies, Tuesday, August 30.

The awards ceremony wraps up the 2016 Advocacy Conference, held August 30-31 at the Inn of St. John’s.

Congresswoman Candice Miller is currently serving her seventh term in the U.S. House of Representatives representing Michigan’s 10th Congressional District. Prior to being elected to Congress, Representative Miller served the State of Michigan at various state and local levels. In 1980, she was elected Harrison Township Supervisor, becoming the youngest Supervisor in her township’s history and the first woman ever elected to the post. In 1992, she was elected Macomb County Treasurer, becoming the first Republican to win a countywide office in Macomb County in more than 60 years. In 1994, she was elected Michigan’s 40th Secretary of State, defeating a 24-year incumbent to become the first women to ever hold the office and the first woman to ever win a partisan statewide office in her own right. After two successful terms as Michigan’s Secretary of State, she was elected to the House of Representatives in 2002.

In Congress, Representative Miller is the Chair of the Committee on House Administration – currently serving as the only woman chair of a committee in the U.S. House of Representatives. Until recently, she also served as the Chair of the Subcommittee on Border and Maritime Security. She also serves as the Vice Chair of the House Committee on Homeland Security and as a member of the Committee on Transportation and Infrastructure. Throughout her tenure, she has be a staunch advocate of initiatives to preserve, protect, and restore the Great Lakes, as well as promote Michigan industry.

For more information on the Advocacy Conference or to register, click here.