Engineering Spotlight: Eric Send, Midwestern Broadcasting Company

We’re pleased to begin a new spotlight series featuring the hardworking engineers at our stations.
To nominate an engineer for a spotlight, please email Alisha Clack at clack@michmab.com.

Eric SendEric Send
Engineering & IT for Midwestern Broadcasting Company for the past sixteen years.

Brief Engineering Resume:
Intern Interlochen Public Radio 1992

WLDR Radio, Traverse City, MI 1996-2000 / Part-time on-air talent

WLJN Radio Good News Media 1999-present / Volunteer engineering & weekend on-air talent 2005-2010

Northwestern Michigan College AAS, Electronics Technology 2002

Q: How did you get started in broadcast engineering?
Eric: My grandfather got me interested in HAM radio. I got my HAM license (N8STO) when I was 12. A good friend and Chief Engineer for Good News Media, Don Parker, mentored me into the profession.

Tell us something about yourself that very few people know…
Eric: I enjoy watching British and Canadian TV. Doc Martin and Murdoch Mysteries are personal favorites.

What is the best advice you’ve ever gotten?
Eric: Make sure to point out your accomplishments to management and station ownership. Broadcast engineers often work odd hours and away from the studio. They fail to communicate what they are doing and can be perceived as slacking off, when in fact, they are contributing to the success of the station.