On March 20, a press conference was held in downtown Lansing to announce the kickoff of the I Vaccinate Campaign, a project adopted by the MAB Board of Directors. The campaign is designed to increase immunizations in the state as Michigan has the 4th highest rate of vaccination waivers in the nation.
In a letter to broadcasters, MAB President/CEO Karole White wrote: “Our members have joined together on other issues in the past to eradicate unnecessary risks to our children’s health. We need your help to educate parents, caregivers and grandparents about the risks of not vaccinating children. We ask all stations in Michigan to help reach the goal of immunizing all Michigan children by covering this issue in your news products, placing the interview clips on your website, sharing or tweeting on Twitter and creating Facebook posts.”
Public Service announcements for both radio and TV, as well as talking points and other materials are available for download on the MAB website here.
White spoke at the press conference about the broadcaster’s role in both the campaign and overall service to their communities: