MAB Teams Up With MSU to Promote Media Sales Careers to Generation Z

MAB members Marcia Mackey, WDIV-TV (Detroit), Mac Edwards, Beasley Media Group (Detroit), Jonathan Ghazal, Beasley Media Group (Detroit),  Paul Crockett, WILX-TV (Detroit), and Patti Taylor, Beasley Media Group (Detroit)

The 2018-2019 MSU school year has been a learning experience for MSU sales students and MAB members alike. It’s also been a very rewarding experience! Since September, MAB member stations have participated in the Sales Leadership Program at Michigan State University.  This program allows members to meet and network with students from MSU that are studying sales, and who WANT to pursue selling as their professional career.

As a part of this program sponsorship, MAB member stations Beasley Media Group (Detroit), WDIV-TV (Detroit) and WILX-TV (Lansing) got to lead a student meeting all about media sales and how to tackle common customer objections.

MAB members used their time with students to also discuss the future of media sales.  The students seemed to collectively be interested in the digital side of sales because that is how the majority of them consume their media.

Thanks to the new partnership between MSU Sales Leadership and MAB, we’re happy to report that Beasley Media Group has hired Johnathan Baldwin from the MSU Sales Program to join their sales team after graduation.  We can’t wait to see his career in sales take off.

If you’re interested in learning more and getting involved with this sponsored program through the MAB Foundation, please contact Rachel Krause, [email protected] or 517-484-7444.

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