Hiring and retaining talented sales professionals is vital to the success of the broadcasting industry in Michigan. This has been a top concern of MAB members over the past several years. This year, the MAB Foundation has stepped in to help by partnering with Michigan State University’s Sales Leadership Program. The Sales Leadership Minor at MSU is offered to students as a compliment to their major field of study. Students must pass a screening process before they are accepted into this competitive program. The MSU Sales Leadership Program is mutually beneficial to both the students and corporate partners. Corporate partners in this program can interact with top sales students at MSU throughout the school year and students in the program can meet and network with representatives from several companies and industries that are looking to hire them after graduation.
The MAB Foundation is passing these benefits on to MAB members. Four companies per semester will work with the MAB to represent the broadcast and media industry in Michigan at several events including career fairs, classroom interactions, professional development days and more. Semester 1 is off to a great start with Michigan Radio (Detroit), Jackson Radio Works (Jackson), WSYM-TV Fox 47 (Lansing) and WNEM-TV (Saginaw) participating in the program.