InsideRadio reports that McDonald’s has returned to its radio advertising dominance after falling out of the top 10 national advertisers back in June.
The publication notes that “for the week of Oct. 1-7, McDonald’s is No. 7, according to Media Monitors, which tracks national radio advertising in 85 markets. It catapults up from No. 27 a week ago, logging 20,976 spots.”
The story mentions that the uprising reverses a trend noted by Shayna Sharpe, CEO of rep firm Regional Reps, who lamented McDonald’s abrupt advertising cuts in numerous markets, in a Radio Advertising Bureau interview reported by InsideRadio September 21: “That really hurt a lot of our stations,” she said. “I think we’re still recovering from that piece of it.”