On September 5, Midwest Communications flipped longtime sports outlet WQTX-FM (St. Johns/Lansing) to a new format featuring hits of the late ’80s, ’90s and early 2000s as “92.1 Fuel-FM….Lansing’s High-Octane Fun.”
VP/Market Manager Mark Jaycox said, “We’re excited to bring Mid-Michigan this new and exciting radio station. We want Fuel 92.1 to be the station that you instinctually turn on while you’re working out at the gym, driving in the car with kids, having weekend birthday parties – really anytime you want to hear your favorite uptempo song.”
Station Program Director Joe Cassady said he is “happy to be working with a team that has the vision and foresight to try something new, something completely different in an era of cookie-cutter formats and boring radio.”
WQTX is the first affiliate of the new format offered by the Tom Kent Radio Network (TKRN). Network CEO Tom Kent said “We saw a tremendous opportunity to target millennials between the ages of 26 and 40 powered by great personalities and contemporary hit music centered in the ‘90s with late ‘80s and early 2000s serving as bookends.”
The station can be heard online here.