At 4:00 p.m. on November 21, Mitten Media President (and MAB Board Member) Todd Mohr flipped the switch and launched “106.3 The Mitten, ” aka WWMN-FM (Thompsonville/Traverse City).
The new station features a AAA/Adult Alternative music format with artists like Dave Matthews, Sheryl Crow, John Mayer, Hozier, Avett Brothers, Talking Heads, Black Keys, Cold Play, Lumineers, Mumford & Son, Peter Gabriel, Red Hot Chili Peppers, Van Morrison and Capital Cities. The station is programmed as “a town hall for an eclectic and arts-driven community” and “through a genuine
love and respect for the music, we program a no-nonsense format featuring established artists, local/independent acts and
WWMN was previously licensed to Ludington as Hot AC WKLA-FM. That format and calls moved to 96.3 Ludington in August in preparation of the move to Thompsonville.