NAB Petitions FCC for Voluntary Use of Next-Gen TV

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NAB President/CEO Gordon Smith

The National Association of Broadcasters (NAB), Consumer Technology Association, America’s Public Television Stations and the Advanced Warning and Response Network filed a joint petition with the Federal Communication Commission (FCC) to authorize use of the ATSC 3.0 broadcasting standard on voluntary basis. The groups say the ATSC 3.0 standard will enable stations to broadcast 4K, reach smartphones and other mobile devices and offer new IP-based services.

“This is an exciting time for the broadcast industry. Next-Gen TV will provide broadcasters with the voluntary option of offering a higher-quality viewing experience, an IP-based infrastructure and greater interactivity with viewers,” said NAB President and CEO Gordon Smith.

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