Programming/Promotions/Research/Social Sessions Preview – GLBC

GLBC’s sessions kick into high gear beginning with our opening session speaker on Tuesday Morning, Valerie Geller.

Tuesday, May 3, 2016
8:30 – 9:30am

Valerie Geller Presents: Get, Keep and BUILD Your Audience!

Valerie Geller
Valerie Geller

Content is king and those who create your content are what set you apart from every other “screen” or speaker you compete with. Everyone can improve and move to the next level of performance to create powerful content for news & personality TV & Radio, and work more effectively across ALL platforms!

The key to staying the most relevant content source for your audience is all about becoming a more powerful communicator and storyteller. There are no boring stories, only boring storytellers. In this session, learn proven techniques to grow not only your talent, but your audience as well.

These proven “Powerful Communicator” methods, in use by top broadcasters throughout the world, are based on just three things: “Tell the Truth, Make it Matter, and NEVER be BORING.” Aircheck coaching, finding and developing talent and powerful storytelling techniques, on-air performance coaching techniques are all included. Each participant will come away with actionable techniques to become stronger, more compelling broadcasters, armed with techniques they can put into practice immediately to engage and grow their audiences.

10:00 – 11:00am
Becoming a Powerful Storyteller
Presented by Valerie Geller

Whether you’re writing news, producing, an on-air personality, or writing copy for promotion, sales or public service it all starts with good writing and powerful storytelling – in this session you’ll learn proven techniques in use by top broadcasters throughout the world.

10:00 – 11:00am
Techsurvey 12: Part 1
Presented by Fred Jacobs & Paul Jacobs, Jacobs Media

(L-R) Fred and Paul Jacobs
(L-R) Fred Jacobs and Paul Jacobs

For more than three decades, Jacobs Media has become synonymous with media innovation and results. From their roots in radio in the ‘70s and ‘80s, the company has broken ground in the digital space, excelling in the integration of digital, mobile, and social strategies with heritage media brands.

In this two-part session, be one of the first in the country to review the results of Jacobs Media’s Techsurvey 12, an annual national web survey that tracks a highly evolving and changing media environment.

Previous Jacobs’ Techsurveys have been uncanny in their ability to predict consumer behavior, while providing actionable data. From the “cell phone only problem” in the first survey, to the satellite radio slowdown, to the rise of smartphones and tablets along with the ascent of Pandora, these national research studies have been predictive and an important part of the digital planning process.

11:30am – 12:00pm
Developing Talent is a Talent
Presented by Valerie Geller

Secrets of Finding, Developing, Airchecking and Coaching, Talent: No matter where you are in your on-air career, EVERYONE can improve working across all platforms. Learn proven techniques to help each member of your on-air staff grow to the next level. And, if you are on-air, learn these “diamond polishing” and “self check” techniques.

11:30am – 12:30pm
Techsurvey 12: Part 2
Presented by Fred Jacobs & Paul Jacobs, Jacobs Media

Register on-site for GLBC if you haven’t registered in advance!

2:30 – 3:30pm
When Local Tragedy Strikes Overnight
Panelists include: Duane Alverson, MacDonald Broadcasting; Peter Tanz, Midwest Communications; Steve Koles, WWMT/CW7-TV

iStock_000023801866_SmallMany radio and some television stations cut back staff overnight, going down to a skeleton staff. Or, with new technology, may even lock the doors and go home with no one at the station. Others may have the minimum wage operator on duty. How do you handle a major local threat that is not weather related? Are you prepared? Do you have an emergency news coverage plan? How will you serve your listeners and viewers under great stress and with diminished experienced staff capability. Our panel will use the recent tragic shooting in Kalamazoo as an example of how to handle breaking news on a Saturday night. The panel will offer “best practices” on how to handle a multi-location event when staffing is generally the lowest of the week.

2:30 – 3:30pm
The Secrets to Content Marketing: Part 1
Presented by Seth Resler, Jacobs Media

Seth Resler
Seth Resler

Today, broadcasters find themselves drowning in a sea of tools that can be used to reach a mass audience. From Facebook and Twitter, to YouTube and blogs, to whatever brand new social network the intern invented using Kickstarter funds over the weekend, there’s always a “next big thing.” This situation is a far cry from just a few years ago when we were only required to have competence in our own medium. The learning curve today is steep, not necessarily because any one tool is difficult to use, but because of the sheer number of tools available to us. It is easy to get overwhelmed.

It’s even easier to lose sight of why all these tools matter. At the end of the day, how do our Instagram photos, cat meme videos, and our podcast episodes fit into the larger picture? What is the impact of a retweet on our bottom line?

Radio and television stations need a strategy that connects all of our online tools together. This strategy, called Content Marketing, weaves our different digital elements together into a single coherent plan. Content Marketing is a strategy that is widely used outside the broadcasting industry, but can easily be adapted by radio and television stations.

4:00 – 5:00pm
Nielsen Total Audience Measurement
Presented by Robbie Lopez, VP/ Account Director, Local TV Client Services & Mario A. Christino, Account Director, Client Solutions, Nielsen Audio

The Media Landscape continues to evolve as options for media consumption increase for consumers. Join Nielsen as they discuss the latest on Total Audience Measurement across TV/Radio/Digital. We will also share local market audience trends and provide updates on the latest initiatives on measuring the local audience.

Register on-site for GLBC if you haven’t registered in advance!

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