Tag Archives: Issue 123

WOMC Raises $114K for Beaumont Hospital

(L-R) WOMC’s JoAnne Purtan and Stephen Clark

On September 27, Entercom’s WOMC-FM aired a 13-hour radiothon to benefit  Beaumont Children’s Hospital.   The broadcast took place from the South Tower Concourse of the hospital and was anchored by WOMC personalities Stephen Clark, JoAnne Purtan, Jim Johnson and Beau Daniels.  They were joined by special guests and other station airstaff.

More than 500 donors contributed to the radiothon, which raised money for children’s programs.  44 listeners became Miracle Makers by pledging a $20 on-going monthly donation.

Some of the initiatives that will benefit from the funding include a student robot that will allow a patient to virtually attend school classes while in the hospital, the NoBLE anti-bullying campaign, Beau plush bears given to children in Beaumont hospitals and music and pet therapies.

WCSX to Officially Unveil Bob Seger Boulevard

Beasley Media Group’s WCSX-FM (Detroit) and the City of Allen Park will officially unveil Bob Seger Boulevard at 6:00 p.m. on Friday October 19, 2018.

A stage will be set up at Allen Park City Hall (located at 15915 Southfield Road in Allen Park, Michigan) from 4 p.m.-6 p.m. Festivities will include a special performance by a Bob Seger tribute band as well as a video screen featuring fans & celebrities congratulating the rock legend!

The Big Jim’s House Morning Show has been on a six-month mission to honor the Detroit Rock legend and native with a street named after him.


Jacobs Media’s Techsurvey 2019 Launches in January

Stations can sign up now for what may be the largest survey about technology ever conducted for radio.

Jacobs Media has announced that registration is open for radio stations to participate in Techsurvey 2019. Last year’s survey broke ground once again in the annual series that began in 2005. Overall, more than 560 radio stations across North America, representing a diverse group of broadcasting companies, contributed more than 64,000 respondents to radio’s largest web survey devoted to media and technology.

Fourteen different formats were represented, helping programmers and managers focus their efforts and resources on what is truly important for their listeners. Techsurvey 2019 will provide even more insights as Jacobs Media tracks media usage and tech trends.
According to Jacobs Media President Fred Jacobs, “The data from early this year in Techsurvey 2018 was revealing, providing broadcasters with a unique look at their audiences. The continued growth of digital platforms, the emotional triggers that make broadcast radio unique across different generations, podcasting and smart speakers were all areas that provided great guidance to help the industry better understand the shifting media landscape. Techsurvey 2019 will be even bigger and better.”

This year’s study will launch in early January. Stations have until December 21st to sign up: jacobsmedia.com/techsurvey

Techsurvey 2019 will again feature trending so broadcasters can track the changes that occur with audience usage and habits from year-to-year, as well as deeper dives into the following areas:

  • Further examination of how generations impact behaviors and media choices
  • Smart speakers, the voice revolution, and how radio broadcasters can take advantage of this opportunity
  • An even more detailed look at the state of podcasting – who’s participating, how they’re used, and what types of podcasts they prefer
  • Social media growth – specifically, Facebook, Twitter, Instagram, Pinterest, and Snapchat – and how stations can best participate in this space
  • Use of Internet radio, from station streams to Pandora, Spotify, iHeartRadio, Apple Music and others
  • The explosive impact of video games – who’s playing them and how radio broadcasters can take advantage of this trend
  • How listeners connect with stations utilizing streams, websites, social media, podcasts, etc.
  • Connected cars (and future autonomous cars), and their impact on media consumption and driving
  • How smart mobility will change the way consumers go from Point A to Point B – and why it matters to radio
  • The continued growth of mobile phones, tablets, and apps
  • Trending on smartwatches, a platform showing signs of growth
  • The cord-cutting mindset and customization of entertainment
  • The changing world of new music discovery

The public release of Techsurvey 2019 will premiere at the Worldwide Radio Summit in Burbank, CA, on March 28th, 2019.

Stations can participate in two different ways:

  1. No fee – This allows participation in the results webinar, along with receiving national data
  2. A small fee based on market size – Stakeholder stations receive all the national data, participation in the webinar, as well as an in-depth look at their unique audience, their format’s audience, including their station’s “Media Usage Pyramid” and “Brand Platform Pyramid.

Broadcasters can sign up online at jacobsmedia.com/techsurvey and/or contact Lisa Riker at Jacobs Media for more information: 248-353-9030 or l[email protected].

WJRT-TV Celebrates 60 Years

On October 12, WJRT-TV (Flint) celebrated 60 years of service to the Flint/Saginaw/Bay City market.  The station signed on in 1958, after a prolonged fight between four applicants for the channel.  The Goodwill Stations, then owners of WJR-AM (Detroit) was the winning applicant.

The station has been an ABC affiliate since day one, and was owned by the network at one point in its history.  The station is currently owned by Gray Television.

See a video retrospect on the station’s history here.

Detroit Morning Icon Mike Clark Passes at 63

The MAB is sad to report the passing of longtime WRIF-FM (Detroit) morning co-host Mike Clark.  

He died at his home in Bloomfield Township. The cause of death was not noted in a post published this past Tuesday, October 16, on Clark’s official Facebook page.

“Drew and Mike” ran from 1991 to 2013 on WRIF-FM and was one of the market’s top morning radio program thanks to the duo’s edgy, locally flavored humor. Clark reunited with Drew Lane in 2016 for a daily podcast,

In a story published in the Detroit Free Press, it was noted that Clark was a former emergency medical technician working for Michigan Consolidated Gas “when he made his first inroads on Detroit radio, enlisted by a friend at WRIF for spots with then-morning jock Ken Calvert.”  Clark started full-time in radio at age 37.

WRIF has set up a Mike Clark tribute page on their website with some audio and video clips of the “Drew and Mike” show here.

NAB Lobbies Against STELAR

The National Association of Broadcasters (NAB) circulated a policy paper on Capitol Hill advocating for not renewing the STELAR law (Satellite Television Extension and Localism Act) when it expires at the end of 2019. STELAR, which was last renewed in 2014, reauthorizes the satellite compulsory distant signal license for five years. The 2014 version contained cable-friendly changes to retransmission consent, including renewing the FCC’s enforcement of good faith retransmission negotiations and extending the agency’s prohibition on coordinated retrans negotiations among non-commonly owned TV stations in a market from the top four to all stations.

NAB says it expects MVPDs to push for renewal, but contends there is no justification for compelling the out-or-market carriage to broadcast affiliate-unserved homes given that that number is dropping and in all 210 markets DISH and DirecTV are providing local-into-local TV station carriage.

MAB Partners with MSU for the Future of Media Sales

MAB members had the great opportunity to mentor student members of MSU’s Global Sales Leadership Society (GSLS) on Wednesday evening as part of the organization’s partnership with the university.

Gary Baxter, WSYM-TV Fox 47 (Lansing), Jeff Hutchings, WNEM-TV (Saginaw), Jamie McKibbin, Jackson Radio Works (Jackson), and Steve Schram, Michigan Radio (Detroit) led a discussion on the basics of selling media in the broadcast industry.  Many students came to the meeting without much exposure to media sales and left with the knowledge that sales positions within the broadcast industry are a great career choice.

The MAB Foundation’s partnership with MSU’s Sales Leadership Program is one way the organization is addressing the industry’s need to build fantastic teams of sellers. Our participating members have already made valuable connections with energetic students that WANT to sell.

If you’re interested in participating in this program for the 2019-2020, contact Rachel Krause at [email protected] to learn more.

Apple is Cracking Down on Podcasts. How to Avoid Getting Pulled From iTunes

Seth Resler

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Seth Resler
Jacobs Media Strategies

In recent weeks, there have been increasing reports of podcasters waking up to find that Apple has removed their shows from iTunes/ Apple Podcasts. Given that Apple Podcasts is far and away the biggest podcast directory, and that many other “podcatchers” (podcast listening apps) pull their data from iTunes, it goes without saying that you don’t want to lose your spot in Apple’s directory.

Apple is removing podcasts for “keyword stuffing.” In addition to being a directory, Apple Podcasts is also a search engine. Many podcasters know that one of the best ways to get new listeners to discover their shows is to ensure that they come up in the directory’s search results when people look for certain terms. Because Apple reportedly does not index show descriptions — only the show title, author, and episode titles — podcasters shove keywords into these indexed tags to increase the likelihood that listeners will find their shows.

One popular way to do this is to use a semi-colon in the show’s title followed by a brief description. For example: “Yummy In My Tummy: Homemade Soup Recipes.” This allows the podcaster to include the keyword “soup” in the show title, which is what a fan of this show is likely to search for. This podcast might also include the author tag, “Sara Jones of the Chicago Soup Store,” in case anybody searches for the name of her employer. Until now, I encouraged podcasters to use these techniques to help them find relevant audiences. However, Apple is now cracking down on this type of keyword stuffing.

How do you avoid having your podcast removed? I asked a few experts for their advice. Here’s what they said:

Todd Cochrane

1. Stick to your show title.
“Podcasters can avoid being de-listed by keeping their show titles titles, not extended descriptions,” says Raw Voice / Blubrry CEO Todd Cochrane. “If you have a dash or semicolon in your show’s title, you’re likely to be examined.”

Rob Walch, VP of Podcaster Relations at Libsyn, agrees. “Stop putting in dashes and colons followed by keywords; that is a huge red flag,” says Walch. “Be direct with your title. Don’t get cute or clever. Cute and clever are horrible for search in Apple Podcasts.” (Unfortunately, this doesn’t bode well for my podcast about Detroit, The D Brief. While it routinely gets compliments for having a clever name, it doesn’t perform well when searching for “Detroit” in Apple Podcasts.)

Some podcasters have taken keyword stuffing to a whole other level by name-checking famous people in their podcasts’ titles even though these people are never actually interviewed. For example, a title might be “Fantastic Leaders: Conversations with People Like Tim Ferris, Seth Godin, and Zig Ziglar.” This is an obvious attempt to leverage the names of these famous people to drive downloads, and it’s precisely the type of spammy technique that Apple is trying to reign in. If your podcast title contains words like “covering,” “including,” or “similar to” followed by a laundry list of keywords, your show is at risk. “That just screams, ‘Kick me out!’” says Walch.

Rob Walch

2. Use only a first name and last name for the Author.
“Companies putting their names in the Author area will likely need to reconsider this practice,” says Cochrane. For example, in my podcast featuring interviews from the Worldwide Radio Summit, I listed the Author as “Seth Resler of All Access.” This way, if anybody searched for the name of the popular radio industry website, they would find my podcast. However, in the wake of Apple’s crackdown, I have changed the Author tag to simply, “Seth Resler.”

Elsie Escobar

3. Use common sense.
“Not everything is black and white, so just use common sense,” says Cochrane. As an enormous company, Apple is not particularly responsive to the individual needs of podcasters who are receiving the benefits of its popular directory for free — there’s just too many of them; if you try to skirt the rules, you’re at your own risk. “Stop asking when Apple is going to fix this or what Apple can do to help you. It’s a waste of your time, energy, and resources,” says Elsie Escobar, Co-Founder of the She Podcasts community. “Create a strategy for marketing your show that transcends specific platforms but respects the desired practices for each platform.”

It’s a good time to review your podcast’s tags and make adjustments. As Escobar points out, this type of housekeeping “is part of our daily responsibility as podcasters. You either take it on or you don’t.”

For more assistance on digital or social media, contact MAB Member Services at [email protected] or 1-800-968-7622.

The Robinson Report – Highlight Reel

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

Kevin Robinson

By: Kevin Robinson

You’ve done it. We’ve all done it.


People will like you because of your social highlight reel.

The top line fodder you offer on social media – only the best selfies.

Or video blog.

Or Podcast.

Thing is – people want to have a connection.


You liked Robin Roberts as a morning television personality.

You fell in love with her – when she took you on her cancer journey.

Same with radio friend Jen Myers – and broadcast buddy Paul Cook.

On September 27th, you formed a deeper opinion of – these two.

Regardless of political persuasion.

You want to truly bind with an audience beyond being a media talent?

Let them see your beauty – and scars.

Your flaws – your family.

Sharing moments behind your curtain makes you more – like them.

You’ll race past being a ‘media talent’ and become – a human being.

Do this and watch the audience compassion – and loyalty – grow.

Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top Three of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink and he has coached CMA, ACM and Marconi winning talent.  He lives in Indiana with his wife of 33 years, Monica. Reach Kevin at (314) 882-2148 or [email protected].

A Message from the MABF Chair:

Pam Manor

The MAB Foundation is dedicated to promoting, supporting and enhancing the broadcast industry for the good of all Michigan citizens, through education, research, public service, historical preservation, information dissemination and a commitment to diversity in all aspects of the broadcast industry.

Broadcasting is an industry in the midst of technological transformation. It is as exciting now as when radio and television was first invented. For this reason we need to draw the best and the brightest young people from diverse backgrounds into our new digital industries.  Radio and television offers exciting opportunities for those educationally prepared.

We want to thank all of you who have contributed money, time and talent to the success of the MAB Foundation. You can see that your efforts were fruitful. If you have not made a support decision for the MAB Foundation, I would like to personally invite you to do so.

Many of the MAB Foundation programs not only qualify for a charitable deduction, they have been designed to qualify for FCC-EEO credits for stations.

However you choose to support the MAB Foundation it will be greatly appreciated. The MAB Foundation would be unable to continue the good work it has begun without the generosity of our industry and associate friends.

Thank you for considering the MAB Foundation in your philanthropic contributions.

Pam Manor
2018-2019 MABF Chair
WNEM-TV (Saginaw)
Director of Human Resources and Accounting