Tag Archives: Issue 130

Key Code Media Opens Detroit Office

Key Code Media announced this week the opening of their newest office in Detroit. This office is the re-seller of media technology and system integrations’  eighth location nationwide.

The new location is convenient to customers and production facilities looking to plan future media workflow advancements and technology upgrades, according to an announcement on the company’s website. Key Code Media will also gain a location to better stage equipment workflows for customer presentations and installations. At the core of the office is a state-of-the-art remote conferencing system, allowing customers to gain greater access to Key Code technicians located across the U.S.

The Detroit office is located at 26075 Woodward Ave, Suite 100, in Huntington Woods.

“This facility is really about getting the Detroit community better access to media technology, demonstrate new workflow products, and training. No other company can provide greater access to media manufacturer products and, most importantly, technical support,” said Lisa Jackson, Key Code Media Detroit Sr. Account Manager.

About Key Code Media

Founded in 2001, Key Code Media designs, integrates, trains, supporting live production, post production, and media automation solutions. Our focus is on helping our clients maximize their budget, consulting around your objectives, outcomes and workflow.

Key Code Media supports production systems nationwide for broadcast, entertainment, sports, government, education, reality television, pro audio, and a majority of the U.S. Fortune 100 corporations. Founded in 2001 by Mike Cavanagh, Key Code Media has expanded in Burbank, Irvine, San Francisco, Seattle, Chicago, Detroit and New York, with revenues exceeding $35 million per year. In 2018, Key Code Media acquired Burst Communications (Burstvideo.com) expanding our geographic coverage with offices in Newport Beach, CA, Denver Colorado and Dallas Texas. Burst Communications has strong competencies in broadcast design, production studios and full Audio Video Crestron automation systems.

WYCD Raises Over $651K For St. Jude Children’s Hospital

(L-R) WYCD’s Tim Roberts, Holly Hutton and Rob Stone

On December 6 and 7, Entercom’s WYCD-FM (Detroit), with the help of their incredible listeners, raised $651,900 for St. Jude Children’s Hospital during its 2018 Country Cares Radiothon.

The event was held at Art Van Furniture in Canton, Mich.  This is the 18th year the station has held the Radiothon for St. Jude.

WLNS Holds 11th Annual Day of Giving

WLNS Anchor Lauren Thompson.

On December 6, Nexstar Broadcasting’s WLNS-TV (Lansing) held it’s the 11th annual Day of Giving, collecting non-perishable items like cereal and canned soup.

All donations went to help those who are struggling in our community.  WLNS crew members accepted donations throughout the day at the station’s Lansing studios as well as Consumers Energy Headquarters in Jackson.

The effort this year ending up with more than 3,000 pounds of food donated along with cash donations.  One local business, Auto-Owners Insurance, made a $5,000 cash contribution to the cause.

Former WBRN Owner Jack White Passed Away

John “Jack” Anthony White II

The MAB has learned of the passing of John (Jack) White II, formally President & CEO, and owner of WBRN-AM and WBRN-FM in Big Rapids, Mich. He died at his home in The Villages, Fla., on Dec. 5, at the age of 79.

In 1966, he became manager and then president and CEO of the radio stations, owned under WBRN Inc, and also worked as founder and president of Rapid Cablevision, in Big Rapids, from 1973-86. He sold the stations and retired in 1996, after working in broadcasting for 30 years.  White was a  past director and treasurer of the Michigan Association of Broadcasters.

Mr. White is survived by his wife of 52 and a half years, Theresa; their two children, Cathy (Marco) Renedo, of Westport, Connecticut, and John (Brenda) White, of Interlochen; his siblings, Geri (Richard) Hanna, of Big Rapids, James P. (Kathy) White, of Grand Rapids, Gena (Dick) Sheldon, of Grand Ledge, and Thomas J. White, of Big Rapids; five grandchildren; and five great-grandchildren.

He was active in the local community, the St. Mary Catholic Church Parish and the Big Rapids Industrial Development Corporation, past president and treasurer of Big Rapids Lions Club and Mecosta County Fair Board, and past president of Mecosta County Economic Development Corporation. In 1986, he was awarded Mecosta County Area Chamber of Commerce Business Person of the Year.

Guy Dark Joins Black Diamond Broadcasting

Guy Dark

Black Diamond Broadcasting has announced the hiring of Guy Dark to a newly-created position as Assistant Program Director and Morning Co-Host for its WGFN/WCHY (Traverse City) classic rock simulcast. Dark will be joining current morning show host Steve “Omelette” Nornandin, following the Christmas holidays.

Dark was at WWWX in Appleton-Oshkosh, Wisconsin for 17 years and most recently doing weekends at WLUM-FM (Milwaukee).  He has also had previous programming spots in Reno, Nevada and Fargo, North Dakota.

WKAR Welcomes Abigail Censky to Reporting Team

Abigail Censky

WKAR Public Media (East Lansing) has announced that it is expanding its political and government reporting in mid-Michigan with the addition of Abigail Censky.

Censky joins the station from St. Louis Public Radio where she served as news intern and worked heavily with the politics team covering the 2018 midterms and the primary races there.  Prior to that she worked for the Gazette in Colorado Springs, covering Colorado politics.

She was also a Washington Desk Intern at NPR, attended George Washington University and has a Bachelor’s Degree from Colorado College.

WJBK Mourns Meteorologist Jessica Starr

WJBK-TV (Detroit) anchors announced Thursday, they were informed of the heartbreaking news that their friend and colleague, meteorologist Jessica Starr took her life the night before. “All of us here at FOX 2 are in deep shock and cannot believe that such a wonderful, bright and intelligent individual will no longer be with us. Her family and friends will be in our thoughts and prayers in the coming days as we all deal with our grief.”

Starr, 35,  was a Michigan native, born in Southfield and raised in Commerce Township. She received two meteorology degrees from Michigan State University and Mississippi State University.  She had been with the station since 2012.  She had been off the air for several weeks following eye surgery in October.

From 2005 to 2006, Starr was a weekend meteorologist for WLNS-TV in Lansing.

She leaves behind a husband and two young children.

If you or a loved one is feeling distressed, call the National Suicide Prevention Lifeline. The crisis center provides free and confidential emotional support 24 hours a day, 7 days a week. Call the National Suicide Prevention Lifeline at 1-800-273-8255, or text 741-741.

Use These Digital Calls to Action at Your Radio Station’s On-Site Promotions

Seth Resler

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Seth Resler
Jacobs Media Strategies

Street teams have been a crucial component of radio stations’ marketing strategies for decades. On the programming side, we frequently deploy them to engage with listeners at concerts and festivals. On the sales side, promotional appearances are often an important part of closing deals companies like car dealerships and beer distributors.

When the street team rolls out to these events, they invite listeners to play games, from spinning the age-old prize wheel to more modern fare like Dropmix. In that moment before our promo staffer allows a listener to partake, we have an opportunity to ask them to do something: “You wanna win a t-shirt? To play, you first have to ________.”

Years ago, we might ask people to fill out a slip of paper with a golf pencil and stuff it into a cardboard ballot box. But then some poor intern has to decipher the handwriting on those slips of paper and enter them into a database. In the digital age, there are more effective uses of your promo staffers’ time. So what should you be asking listeners to do at on-site promotions? Here are some possibilities:

1. Download the station’s mobile app.
“Wanna play our game? Download the WKRP mobile app and then show me your phone.” This doesn’t require a lot of explanation, making it a great call to action in loud, crowded environments like concerts. Plus, every time people look at their phones, they’ll be reminded of your station. Sure, some percentage of them might uninstall your station’s app later, but not all of them, so you’ll move the needle over time.

2. Sign up for the station’s email list.
The worst way to collect email addresses is to have people write them down by hand. The best way is to have people type them directly into your email database program. To do this, you’ll want a tablet, such as an iPad, and a hard case that allows you to lock that tablet down to prevent it from getting stolen. Many email service providers have a tablet app that serves as a dedicated registration form for on-site appearances. For example, Mailchimp, which we use here at Jacobs Media, has an app called “Mailchimp Subscribe.” Set your locked iPad out on a table and require people to sign up before playing a game.

3. Text in a keyword.
Just about everybody has the ability to send a text message on their phone — even if they don’t own a smartphone! Yet text messaging has been perilous for radio broadcasters, who have sometimes run afoul of text message spamming laws and been ordered to pay hefty fines. That’s why I like to use text messaging strictly as a registration tool. (Of course, you should always check with your station’s legal team to make sure that they agree.)

Set up a keyword with a service like Textiful or Join By Text. When people text that word into a dedicated number, they will receive an automatic reply asking them for an email address. For example, texting “WKRP” to 55555 would generate a response that says, “Reply with your email address to join our email list. You could win cool stuff.”

When people respond with an email address, it will automatically be sent to your email marketing platform. Once people join your email list by text, don’t send them any more messages to avoid violating spam laws.

4. Dial **Keyword.
Although they’ve been around for a while, StarStar Mobile phone numbers haven’t yet penetrated the mainstream. They work in a manner that’s similar to a text message keyword, except they’re easier because they use your phone as a phone. For example, somebody might dial **WKRP. This will connect them to a customized voicemail greeting where they can use voice commands, and will also send them an SMS message with links to various destinations that you set. At the moment, only a handful of radio stations are beginning to experiment with this technology, but it offers a lot of potential for broadcasters.

By employing clear, concise calls to action at on-site promotions, your street team can offer a big boost to the station’s digital strategy. Gather your team and figure out which of these calls to action make the most sense under different circumstances.

For more assistance on digital or social media, contact MAB Member Services at [email protected] or 1-800-968-7622.

Is Life Keeping You from Getting What You Want?

Tim Moore

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Tim Moore,
Managing Partner
Audience Development Group

Tim Moore will be speaking at the Great Lakes Media Show, March 5-6, 2019 in Lansing.  For more information and to register, click here.

Someone said, when 99 percent of your life is work, you’re either really lousy at your profession, or you’re totally unbalanced with the rest of your life; and neither is something to be proud of.

A couple of questions: first, early-on did you experience a professional failure? If so, what did that contribute to success later in your life? While no one should dwell on disappointment, if you think back to a “favorite failure,” what can you take from it? There is a prevailing misconception that a failure can define us. Well, there are “failures” and then there are failures. There’s a big difference between flunking out of business school and failing in a parental relationship. In radio, sometimes a market manager falls short when up against a rival with superior resources. Yet what we take away from a disappointment is as valuable as having won on our first toss, though too few among us are programmed to think that way.

There are only two types of human beings engaged in any professional environment; Work Processors and Work Creators. They approach life very differently and neither should be criticized. A Work Processor is necessary; important to an organization, and defines their effectiveness through daily tasks and their ability to complete them. The Processor sees their day or week in measured units, viewing their job as a means to an end: “If I do this well for the next fifteen years, I’ll earn enough to retire and live in Myrtle Beach.” 75% of the Processor’s emotional satisfaction comes from off-the-job experiences. This doesn’t suggest a lack of motivation or dedication; it’s simply a different set of focus. Without consistent performers who fit the “processor” definition, there is no company.

Work Creators flip the criteria. It’s important to stop action, take inventory, and try to be introspective. Do the following describe your place in the organization? Work Creators are equally important to their company, defining their role as an incubator for concepts and plans. “Creators” often spark flames of aggressive growth and change; “good enough” is never good enough. They don’t view their position as a means-to-an-end; instead they see what they contribute as an end in itself. 75% of the Creator’s satisfaction comes from the job itself. When asked, a Creator usually has his or her short-list of favorite failures, though they seldom attach regret or dwell on disappointment; instead saying something like, “So I learned to turn it inside-out and the next version exceeded my wildest expectation!”

Processor or Creator, it matters not. The entire spectrum of life is within us. We have a lot of power to change something through processing or by creating. We don’t need a million dollars, or a zillion Facebook followers!

A great organization knows its rhythm, knows its balance, while collecting inspired people who recognize that an exceptional company believes people are the future for processing and creating.

In broadcasting like any other strategically charged field, turnover is the enemy of success. And sometimes, it takes just one catastrophic failure to redirect us to a life-change that will make all the difference.

Tim Moore is Managing Partner of Audience Development Group, based in Grand Rapids, MI and Naples, FL.  Moore thrives on innovating, and the road not taken. At 29, he became Vice President for the TM Companies (Dallas), and shortly thereafter, was awarded executive VP stripes, overseeing both TM Productions and TM Programming for Roy Disney’s parent ownership, Shamrock Broadcasting.

From there Moore began buying radio stations at age 33. Building formats from the ground-up, each station became ratings and revenue success stories. In the mid 90’s he formally established Audience Development Group with colleague Alan Mason, resurrecting a name he and Jon Coleman had intended for a research company, while colleagues at TM.

With consolidation, Audience Development Group’s business plan calling for a “Mayo Clinic” cluster-approach with expertise in multiple formats resulted in a highly successful national reputation, strategically positioned to provide cluster guidance for multiple formats in markets of all sizes.

In 2004, Moore’s book The Motivator, a collection of leadership essays was widely read and endorsed by the Radio Advertising Bureau. He also authors the firm’s weekly E-Column Midweek Motivator, distributed to thousands of media readers each week.

Tim lives in Naples, Florida, travels coast to coast, and has addressed the NAB, RAB, Canadian Broadcasters, Conclave and countless state associations. He holds a degree in Broadcast and Cinematic Arts from CMU, and is a U.S. Navy veteran.

Meet Your MAB Board Member of the Week: Peter Tanz

Peter Tanz is Senior Vice President for Midwest Communications, a family broadcasting company with radio stations in Michigan, Illinois, Indiana, Minnesota, North Dakota, South Dakota and Wisconsin. He currently serves as the Immediate Past Chair of the MAB Board of Directors.

Peter joined Midwest Communications in Green Bay, Wisc., as an advertising sales representative in 1985 and was promoted to General Manager in 1987. He managed stations in Wausau, Wisc., Lincoln and Omaha, Neb., before coming to Michigan in 1995. In Michigan, he works with Midwest’s stations in Battle Creek, Coldwater, Holland, Kalamazoo and Lansing.

Peter is involved with many community organizations and is past chair of the Coldwater and Kalamazoo Chambers of Commerce and the Kalamazoo Visitor and Convention Bureau.