Tag Archives: Issue 134

MAB, AMA Will Mix in Royal Oak

The MAB is partnering up with The American Marketing Association for a fun night out in Royal Oak! Join us for an opportunity to socialize and connect with professionals within all areas of marketing and broadcasting. Meet board members, expand your network, hear about upcoming events and learn how you can get involved.

Stop by after work and feel free to bring a colleague! Light appetizers will be provided and a cash bar will be available.

There is no charge for MAB members to attend.

Click here to register.  

10 Ways to Promote Your Radio Station’s Mobile App

Seth Resler

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Seth Resler
Jacobs Media Strategies

Our sister company, jācapps, has been building mobile apps for radio stations for over ten years. After working with hundreds of radio stations on their mobile app strategies, one thing has become abundantly clear: the radio stations with the most mobile app downloads are the ones who promote their apps the most. It’s not enough to simply build an app and hope that your listeners will find it in the app store; you have to tell them it’s there. The mantra, “If you build it, they will come,” may work in baseball, but it doesn’t work with apps.

With that in mind, here are ten ways your station can promote its mobile app.

1. Create a Vanity URL: Create an easy-to-remember URL that redirects people to your station’s mobile app, such as wkrp.com/app. You will want to create this as a “technology redirect,” meaning a link that detects what operating system the visitor is using and redirects them to the iOS or Android app store accordingly. You will use this vanity URL in both your online and offline promotion of the app.

2. On  Your Airwaves: Your DJs should frequently plug the station’s mobile app in live on-air mentions. Also, create production elements, such as promos or sweepers, that promote the app. These should all direct people to the app’s vanity URL: “W-K-R-P-dot-com-slash-app.”

2. Email Database: Send an email blast out to your database with the link.

3. Mobile Version of the Website: When people come to your website on a mobile browser, you know they’re on their phones. This is an ideal time to serve them up a link to your station’s mobile app. Use ads that only appear on the mobile version of the site.

4. Street Team Appearance Contests: When your street team members are out and about, have them require people install the station’s app and show their phones before allowing listeners to enter contests or play games.

5. Station Vehicle: The words, “Download our app!” should appear on the exterior of your station vehicle…

6. Banners: …and on the banners that your street team hangs at station events…

7. Pop-Up Tents: …and on the tent.

8. Wristbands, Tickets and Hand Stamps: If your station hosts events such as concerts, use entry as opportunity to promote your mobile app.

9. Stickers: Promote your station’s mobile app on the sticker itself or on the peel-off backing.

10. Email Signature: Create a standardized email signature for everybody in your station to use. Include the vanity URL to your station’s mobile app.

The success of your radio station’s mobile app will depend on how much you promote it. Take advantage of every opportunity that you can find.

For more assistance on digital or social media, contact MAB Member Services at [email protected] or 1-800-968-7622.

2019: Does Talent Really Matter?

Tim Moore

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Tim Moore,
Managing Partner
Audience Development Group

Tim Moore will be speaking at the Great Lakes Media Show, March 5-6, 2019 in Lansing.  For more information and to register, click here.

Mega groups are struggling with capital debt which means less emphasis on performance underscored by fewer program directors who have the time or training to recruit much less coach their airstaff under the toxic presumption “listeners don’t really care about personalities.” The choice is simple; as a PD you can be an artist or a victim. “Artists” have the personal power to help make their people and products better. Victims float along with matchless strategic vacuity…and when that occurs, no matter the format, size or scope of a radio brand, it’s locked in neutral (which really means in decline).

In 2018, yours truly conducted twenty-three Focus Groups across multiple formats (something we offer our programming clients as value-added). We’ve done them from San Diego to New York and a lot of markets in between. Is there one universal, inarguable outcome regardless of format? Yes: listeners everywhere highly value personalities on the radio and each panel talks about their favorite personalities while offering anecdotal observations-even criticism-for some.

You would think with all the peripheral noise radio personalities just wouldn’t matter as much today. You would be dead-wrong. When a focus panel can talk in depth about a show’s content, its cast members and/or unusual nuances, you know they’re fully engaged. If your company doesn’t believe it or worse, doesn’t care, expressed through a favorite response: “Can’t we track it?,” you have a rugged road ahead. Here is what we know and stronger radio companies support: with the exception of Spoken Word formats, seventy-five percent of an audience will come to a radio station based on its music exclusivity, but it’s only twenty-five percent of why they leave!

This delivers us to a paradox: winning stations and their ownership know the value of “what’s between the songs.” Crossing all format boundaries to include News-Talk and Sports, Focus Group after Focus Group loudly proclaim, “talent matters a lot!” Often, we ask them to scale it: “One to ten, (ten meaning very important, ‘one’ meaning not at all important), where do you guys rank the Q-105 morning show?” Over the past year I can’t recall a ranking lower than 7.

Probing deeper with a simple question like, “What leads you guys to feel that way about Rock 95’s Morning Sickness?” We often hear very specific descriptions of why and how they’ve attached to a personality or show: “Well, they talk to us, not at us…”

As a Manager, as a Program Director, “passion” means caring enough about your art that you’ll do almost anything to share it, give it away, making it a gift to change people in your building. Whining and fear become self-fulfilling prophecies in stressed organizations, yet the greatest property in front of more than two hundred seventy-million American weekly listeners is the very basic opportunity to make a difference in someone’s day which simply can’t be done with songs alone. Focus panelists are universal in this proclamation.

When a programming person or a talent says, “I don’t have any good ideas,” I ask them, “Well do you have any bad ideas?” Eighty percent of the time they answer, “no.” They need and deserve your leadership and support.

It’s a new year; do you believe your company culture appreciates the proven critical importance of their air talent? Assuming they do, how can you collaborate to raise your talent staff’s awareness and performance? You don’t need more genius, you need more commitment. Just ask a Focus Group.

Tim Moore is Managing Partner of Audience Development Group, based in Grand Rapids, MI and Naples, FL.  Moore thrives on innovating, and the road not taken. At 29, he became Vice President for the TM Companies (Dallas), and shortly thereafter, was awarded executive VP stripes, overseeing both TM Productions and TM Programming for Roy Disney’s parent ownership, Shamrock Broadcasting.

From there Moore began buying radio stations at age 33. Building formats from the ground-up, each station became ratings and revenue success stories. In the mid 90’s he formally established Audience Development Group with colleague Alan Mason, resurrecting a name he and Jon Coleman had intended for a research company, while colleagues at TM.

With consolidation, Audience Development Group’s business plan calling for a “Mayo Clinic” cluster-approach with expertise in multiple formats resulted in a highly successful national reputation, strategically positioned to provide cluster guidance for multiple formats in markets of all sizes.

In 2004, Moore’s book The Motivator, a collection of leadership essays was widely read and endorsed by the Radio Advertising Bureau. He also authors the firm’s weekly E-Column Midweek Motivator, distributed to thousands of media readers each week.

Tim lives in Naples, Florida, travels coast to coast, and has addressed the NAB, RAB, Canadian Broadcasters, Conclave and countless state associations. He holds a degree in Broadcast and Cinematic Arts from CMU, and is a U.S. Navy veteran.

Reduce Your Company’s Cybersecurity Risk in 2019: Take Advantage of a Member Registration Discount

Media industry companies are more likely to be targeted by cyber criminals than companies in other industries, according to a 2018 report by Accenture.

Send your engineering, IT or security leader to the only cybersecurity conference targeted specifically to the needs of broadcasters. And take advantage of a State Association Member Discount on registration.

It’s the Cyber Security for Broadcasters Retreat, February 20-21, 2019 in Orlando, FL.

TVNewsCheck’s Cybersecurity for Broadcasters Retreat gathers engineering, IT and security managers to privately discuss common concerns and engage in targeted educational sessions.

Use Discount Code CBR150 to save $150 and pay only $249 per registration.

Click here for more details.

Agenda Highlights:

  • Incident Response Simulation — trains attendees to react calmly and effectively to security breaches
  • Ten Steps to Reducing Risk in 2019
  • Securing the Production Environment
  • Emerging Risks, Best New Tools
  • Ten Best Security Practices for Broadcasters
  • Managing Security in the Cloud
  • Private Information Exchanges

Register Now 

WXMI Celebrates 20 years of Local News

On January 11, Tribune Media’s WXMI-TV (Grand Rapids) celebrated 20 years of news coverage.  It was in 1999 when West Michigan viewers got their first 10:00 p.m. newscast.

The newscast was only 30 minutes and had the tagline:  At Ten It’s News, At Eleven It’s History.

The opening newscast was anchored by Michele DeSelms and Monty Knight, with Peter Chan delivering the weather and Autrey Sturgis with sports. Weekend newscasts were anchored by Christian Frank and Kimberlee Charchan, with Sharon Hellman on weather and Brent Ashcroft on sports.

The impeachment trial of President Bill Clinton began the week before on January 7. The Sopranos debuted on HBO on January 10. Later that month, Family Guy debuted on Fox.

Over the past twenty years, the station has gone from 30 minutes of news per day to ten hours (weekdays).

See a video of the station’s first newscast here.

WKAR to Host PBS Kids Day January 26

WKAR Public Media will be hosting “PBS Kids Day” on Saturday, January 26 from 10 a.m. to 1 p.m.  The event is free for viewers and their families and will feature hands-on activities for kids, resources for parents and a visit from Super WHY!

The event will also celebrate the 5th birthday of Curious Crew, a program produced by WKAR where inquisitive kids take a hands-on approach to investigating principles of science, technology, engineering and math (STEM) with Emmy award-winner Dr. Rob Stephenson.

Families will also get to experience a live Curious Crew demonstration with Dr. Rob, as well as opportunities to participate in investigations.

The event hosts over twenty community partners and activity tables.

MSU Basketball Coach & Broadcaster Gus Ganakas Passes

MSU Athletics remembers Gus Ganakas on Twitter.

Former MSU men’s basketball coach and broadcaster Gus Ganakas passed away January 11 at the age of 92.  Ganakas served as head coach from 1969 to 1976 before serving as an assistant athletics director from 1976-98; and then as an aide to current Head Coach Tom Izzo from 1998-2000.

For more than 30 years, Ganakas could be heard as one of the voices of Michigan State men’s basketball, serving as a color commentator.

“For 20 seasons we were broadcast partners – a partnership that would turn into one of the greatest friendships of my life,” said Will Tieman, play-by-play announcer from 1992-96 and since 2002. “You couldn’t help but love Gus. He was truly one of the greats of the greatest generation.”

Services for Ganakas were held this past Wednesday.

Presser Joins WSNX as PD

Aly Presser

iHeartMedia has announced that it has moved WZEE-FM (Madison, WI) APD/MD Aly Presser into the program director position at co-owned WSNX-FM (Grand Rapids).  All Access reports that Presser will eventually take on afternoon on-air duties as well.

Presser told the publication, “I am so excited to join the SNX and iHeart/Grand Rapids team. I wouldn’t be here without the help and support of the iHeart team in Madison.

Ida Tedesco Joins WILX-TV

Ida Tedesco

Gray Television’s WILX-TV (Lansing) has announced a new addition to their on-air staff.

Ida Tedesco will join Kirk Montgomery as Co-Anchor of News Ten Today (4:30 – 7:00 a. m. Monday – Friday) starting March 4, alongside Chief Meteorologist Darrin Rockcole. She will also contribute special reports and stories for the station’s new 90-minute evening newscast (5:00 – 6:30 p.m. Monday – Friday) on a regular basis.

Tedesco comes to Lansing from Toledo’s WTOL where she is a reporter and weekend anchor. Before Toledo, she was a Reporter/Producer at WDIV-TV (Detroit). Tedesco is a Michigan native who grew up in the Detroit area.

“Ida will be bringing a fresh new voice to our staff. She brings experience and drive, and we are looking forward to her contributions.” said Barb Roethler, WILX News Director.

“We are excited to welcome Ida to our morning show. She is joining an award-winning experienced team on one of the top-rated newscasts in our market. We think she’s a great fit for the station and our community,” added Debbie Petersmark, WILX General Manager.

WXYZ’s Brad Galli Voted Michigan Sportscaster of the Year

Brad Galli

The National SportsMedia Association has named WXYZ-TV (Detroit) sports anchor Brad Galli 2018 Michigan Sportscaster of the Year.  Galli will be honored with other state winners at a ceremony in North Carolina this June.

Former WXYZ sports anchors Don Shane (2012) and Larry Adderly (1973) previously won the title. Legendary Tigers broadcaster Ernie Howell won the award 19 times.

Galli has been with WXYZ since 2011.  He has been honored with Emmy Awards from the National Academy of Television Arts and Sciences twice:  in 2014 for Excellence in Sports Reporting and again in 2016 for Excellence in Sports Anchoring in Michigan.