Tag Archives: Issue 142

Nominations for 2019 MAPB Public Media Impact Awards Due June 5

There will be up to two awards given — one Professional (all professionals including volunteers working in public broadcasting) and one Donor (individuals or foundations). The recipients will be recognized at the 2019 MAB Advocacy Conference and Annual Meeting, August 6 at the J.W. Marriott in Grand Rapids.

MAPB Public Media Impact Online Nomination Form

The purpose of the awards are to:

  • To recognize outstanding individuals involved in public broadcasting for their innovation and creativity.
  • To inspire others involved in public broadcasting to greater achievement in the field of public radio and television.
  • To increase awareness of public broadcasting and the contributions talented individuals make to the industry statewide.

For more information on the awards (criteria, etc), click here.

Deadline for nominations and supporting material (i.e. letters of support, photos and videos) is Wednesday, June 5, 2019.

All supporting materials must be submitted at the same time the nomination form is submitted. If you have any questions concerning the Public Media Impact Award program please contact Ann Walters via email at [email protected] or by phone at the MAB at (517) 484-7444.

Small and Medium Market Radio Forum to Debut at #NABShow

The National Association of Broadcasters (NAB) has announced the debut of the Small and Medium Market Radio Forum at this year’s #NABShow (April 6-11).  Featured will be a town hall titled  “The Future of Small and Medium Market Radio.”

By attending the forum, you’ll get an inside look at NAB Show customized for small and medium market radio operators. This will help you navigate the show floor and sessions tailored just for you. You’ll also learn about event exhibitors who can provide unique solutions to the challenges small and medium market stations face.

It’s a valuable opportunity to network with other small and medium market broadcasters and to get more insights into NAB Show. This event is for NAB members only and is offered at no additional cost with the purchase of any registration package.  Space is limited, so you should RSVP here as soon as possible. Registration for NAB Show is required to access this event. 

In addition to the Small and Medium Market Forum, you’ll hear from NAB’s government relations, legal and technology experts and participate in round-table discussions focused on topics such as generating revenue with digital, non-traditional revenue streams, recruiting for on- and off-air talent, software solutions to generate revenue and more.

Register for a complementary Exhibits Pass or any other NAB Show registration package here using code SMMRF.

NABEF Accepting Applications for 2020 Broadcast Leadership Training Program

The NAB Education Foundation (NABEF) is accepting applications for the 2020 Broadcast Leadership Training (BLT) program. The BLT program is the foremost executive training program for the broadcast industry and is designed to prepare senior-level broadcasters to advance into ownership or executive positions.

Moving into its 20th year, the 10-month, MBA-style program guides participants through the process of assessing, purchasing, owning and operating radio and television properties. It is taught by senior-level broadcast executives, FCC staff, communications attorneys, investors and members of the banking community, as well as academic faculty from leading universities.

The BLT program comprises weekend sessions held once a month for 10 months at NAB headquarters. Participants have the opportunity to attend the NAB State Leadership Conference, NAB Show, and the NABEF Celebration of Service to America Awards.

General managers, experienced general sales managers, seasoned department heads, as well as regional and corporate executives are encouraged to apply.

Fellowship opportunities are available for women and people of color. Diversity fellowship applications are due Friday, May 31.  Register here.

WXYZ/WMYD, Scripps Howard Foundation Partner with Local Non-Profits Through Community Grants

L-R) WXYZ/WMYD’s Chuck Stokes, Mary Carmen Munoz & Jane Garcia of LA SED, WXYZ/WMYD’s Mike Murri

WXYZ/WMYD and the Bob Scripps Community Fund of the Scripps Howard Foundation have kicked off the year with grants to some of the Detroit area’s most worthy not-for-profits. Over the past few weeks, TV-7/20 VP & General Manager Mike Murri and Public Affairs Director Chuck Stokes have met with and handed out checks to seven Michigan organizations doing outstanding work supporting the educational, economic and social needs of this region.

In Detroit, the recipients were LA SED (Latin Americans for Social & Economic Development); Black Family Development (specializing in family counseling); Build Institute (which helps people turn their business ideas into reality) and Detroit PAL (leaders in building character in young people). In Dearborn, a grant was awarded to LAHC (Leaders Advancing and Helping Communities), which is devoted to empowering low-income families.

Over in Pontiac, the family services of Lighthouse of Oakland County, a beacon of hope for 45 years, were recognized. And  in Lansing, the Historical Society of Michigan (HSM), the state’s oldest cultural organization (established in 1828), which holds its largest historical conference each year in Macomb County’s Sterling Heights, was applauded.

Michigan Radio Will Bring The Moth Mainstage to Dearborn

Michigan Radio and the Ford Community & Performing Arts Center will present a live performance of The Moth Mainstage at the Michael A. Guido Theater in Dearborn on Saturday, June 1, at 7:30 p.m. The Moth Mainstage features a line-up of writers, performers and other unique national and Michigan storytellers, each with a ten-minute story to tell live without notes.

Tickets for this performance are currently on sale Friday at dearborntheater.com, in person at The Ford Community & Performing Arts Center, or by calling (313) 943-2354.

Ticket prices: from $35.00, $39.00, $45.00 plus applicable fees.  VIP Tickets with a post show meet and greet with the storytellers are $75.00.

The Moth is an acclaimed not-for-profit organization dedicated to the art and craft of storytelling. The Moth currently hosts monthly open-mic storytelling competitions (StorySlams) in both Detroit and Ann Arbor. The Moth Mainstage is a curated event featuring a host and five hand-picked storytellers from across the country who develop and shape their stories with The Moth’s directors. The annual show has been held in front of sell-out audiences in metro Detroit, East Lansing and Flint in years past, and makes its first appearance in Dearborn this June.

The Moth Radio Hour debuted in 2009 and delights audiences on more than 400 public radio stations nationwide. The Moth Radio Hour can be heard on Michigan Radio each Saturday at 12:00 noon and Sunday at 2:00 p.m.

Take a step back to a place where stories are not shown on the screens of computers or phones, but breathed into existence by living storytellers. Join the Ford Community & Performing Arts Center and Michigan Radio for an event where entertainment and enlightenment merge through human experiences and live storytelling with The Moth!

True North Radio’s Ray “McDade” Spain Passes

Ray “McDade” Spain

This past Monday, March 11, Alpena’s True North Radio Network’s (WHAK-FM/WHSB-FM, WWTH-FM) Ray “McDade” Spain passed away from natural causes at age 58.

Known on-air as Ray McDade, he served as co-host along with Brian Rondeau on WHAK-FM morning show. He also did the color commentary for football and hockey for a number of years on WHSB-FM.  In addition to his radio work, he was a sales representative for Allegra (formerly Model Printing ) of Alpena. Spain also served a term as executive director for the Rogers City Area Chamber of Commerce, engineering several profitable ventures for the chamber.

Spain served as co-chairman, along with Richard Lamb, Advance editor of Melissa Fleis Day in 2012 honoring the Rogers City native who appeared on the national television series Project Runway.

True North’s General Manager Darrel Kelly said, “Ray was a character on the radio and in person. He always had a story to tell and loved life. He will be missed but I am thankful for all the great memories.”

WDZH Adds Sandy Kovach to ‘The Breeze After Hours’

Sandy Kovach

Entercom’s WDZH-FM (Detroit) – 98.7 The Breeze –   continues to fill out its airstaff for its new format with the hiring of Sandy Kovach for the station’s night shift as host of  “The Breeze After Hours.”

Kovach most recently was on-air at Smooth Jazz Network, The eScapes Network as WDVD-FM and WMGC-FM in Detroit.

“The Breeze was launched to offer Detroit relaxing favorites to help the day breeze by. We are pleased to introduce an equally relaxing evening show,” Entercom/Detroit SVP/Market Manager Debbie Kenyon said.  “Sandy Kovach is already well-known to the Motor City community and we are excited to welcome her to the station. Her show will be a unique blend of soft favorites and positive lifestyle content that our listeners will be able to unwind to.”

“It’s amazing to be joining 98.7 The Breeze and returning to the frequency where my career began in Detroit,” Kovach said. “No one hustles harder than Detroiters and they deserve a place to relax and feel good. I’m so grateful to (Program Director) Tim Roberts, Debbie Kenyon and the team at Entercom for inviting me to host ‘The Breeze After Hours’.”

WCMU Welcomed NPR’s Renee Montagne to Michigan

Renee Montagne

This week, WCMU Public Media hosted National Public Radio special correspondent Renee Montagne.  She made an appearance in Midland at the Midland Center for the Arts on March 13 and in Traverse City at the Kirkbride Hall/Grand Traverse Commons on March 14.  Both appearances were free and open to the public.

Montagne, who has earned many of journalism’s top honors, was host of NPR’s Morning Edition from 2004 to 2016. Today, her career with the network continues as a special correspondent.

Montagne’s most recent assignment has been a yearlong collaboration with ProPublica reporter Nina Martin, investigating the alarming rate of maternal mortality in the U.S., as compared to other developed countries. The series has won every major award in American journalism, including a Peabody award, a George Polk Award and Harvard’s Goldsmith Prize for Investigative Journalism. The series was also named a finalist for a Pulitzer Prize.

“Renee Montagne has set the standard in journalism through her penetrating tenacity and compassion for people,” said Ken Kolbe, general manager of WCMU Public Media. “As the spotlight on the journalism profession intensifies, Ms. Montagne’s comments are certain to be enlightening.”

“Montagne also will take time during her visit to meet with communication students in Mount Pleasant from Central Michigan University’s College of Arts and Media,” Kolbe said. “She cherishes opportunities to meet with future professionals in the communication field to share her insights and answer their questions.”

 

How to Run Paid Ads for Your Radio Station’s Mobile App

Seth Resler

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Seth Resler
Jacobs Media Strategies

Our sister company, jācapps, has built over 1200 mobile apps, many of them for radio stations around the country. Over the years, they’ve learned one undeniable truth: the radio stations that get the most app downloads are the ones who promote their apps the most. I’ve written about free ways to promote your station’s app, but if you’re ready to put your money where your app is, you can run ads for it in the Apple App Store and through Google. Here’s how:

On iOS (Apple):

Apple offers “Search Ads” in its app store, which target people based on the keywords that they type in when looking for a mobile app. They offer two different advertising options: Basic and Advanced. Because Basic ads only allow you to limit the location in which ads run by country, most radio stations should choose the Advanced option:

  1. Go to https://searchads.apple.com/ and, in the upper right corner, click “Sign In” and select “Advanced.”
  2. You will need to log in using your Apple ID. (You should already have an Apple ID if your app is listed in Apple’s app store.)
  3. If you do not already have an account, Apple will ask you to create one. Fill out all of the fields and click “Sign Up.” You will also have to agree to Apple’s Terms of Service.
  4. On Create a Campaign page, select your app. (Can’t find your app? Read this.)
  5. Enter a name for your campaign, an overall budget, and a daily budget.
  6. You have the option to enter campaign-wide negative keywords. This allows you to tell Apple not to run ads when people enter certain keywords. For example, let’s say your radio station is named “108.8 The Hawk” and your app is called “Hawk Radio.” You probably don’t want people who are searching for the game “Mama Hawk” to see your ad, so you could use “Mama” as a negative keyword. This way, we can set the ad to be seen by people who type in “Hawk” unless they also type in “Mama” when conducting a search.
  7. Enter your monthly budget.
  8. Enter the maximum amount you are willing to spend per person who installs your app on their phone (Apple will make a suggestion).
  9. In the Ad Groups Settings, you can select which devices you want the ads to appear on (iPhone, iPad, or both), when you want the ad to run, and the maximum amount you are willing to pay per person who taps on your ad (Apple will make a suggestion).
  10. If you want, you can use Apple’s Search Match feature to automatically match your app with the appropriate searches. If you do, make sure your app’s metadata is correct — that’s what Apple uses when deciding where to show the ad.
  11. You can set a group of keywords for each Ad Group. For example, let’s say your radio station is in New York City. You might want to run one group of ads that targets searches based on geographic words like “Brooklyn,” “Manhattan,” and “The Bronx.” You might want to create a separate ads group that targets musical keywords, and another that targets searches for competitors’ apps. Apple will recommend keywords and show you how popular they are. It will also allow you to set negative keywords at the group level.
  12. In the Audience section, Apple allows you to select your preferred Customer Types (All Users, Returning Users, or Users of My Other Apps), Demographics (Gender and Ages), and Locations.
  13. In the Creative Sets section, Apple shows you what the ad will look like on the iPhone and iPad. You can add additional images if you like.
  14. Click the “Start Campaign” button and you will be taken to the Campaigns screen. From now on, when you log in, this is the screen you will be taken to first. Here, you can monitor the performance of your campaigns at a glance, as well as edit, add or pause campaigns.

I recommend running one campaign per mobile app. If you want to test different groups of keywords to target (geography, music style, competitors, etc.), click into a campaign and then click the “Create Ad Group” campaign. A campaign can contain multiple ad groups. Within a campaign, you can also click “All Keywords” to see which are generating the most searches and clicks, or click “Charts” to see various visual representations of what’s happening with your ads. I recommend setting up a simple ad campaign and then playing in the Search Ads backend to familiarize yourself with how it works.

If you need additional help, here is more information on Apple’s Search Ads.

On Google:

Unlike Apple’s ads, Google’s do not target people based on the keywords that they type in when searching for apps in the app store. Instead, you are running ads that appear on Google Search Results, on Google’s Display Network, and on YouTube, with the goal of driving mobile app installations. For this reason, Google ads can be run for both the Android and iOS version of your app.

  1. Sign into the Google Play Console at https://developer.android.com/distribute/console. (If your app is in the Android App Store, you should have a login.
    In the Google Play Console, you will be taken to the “All Applications” screen, where you will see your app(s). Click on the app you want to promote.
  2. You will be taken to the Dashboard for that particular app, where you will see a menu on the left side. Click “User Acquisition,” then click on “Google Ads Campaigns” in the submenu.
  3. On the Google Ads Campaign page, click the blue “New Campaign” campaign.
  4. In the “Select the Goal…” box, click “App Promotion. For “Campaign Type, click “App” if it is not already selected. Select your app’s platform (yes, you can run ads for both Apple and Android apps here), then type in the name of your app and select it when in appears. Click the “Continue” button.
  5. You will be taken to the Campaign Settings page, where you can name your campaign.
  6. In the “Ad Assests” section, you can add “Ad text ideas.” Keep in mind, Google will randomly combine these lines of text and will not use all of them in every ad, so don’t expect them to appear in the same order that you type them in. You can also include a YouTube link if you have a video that you want to include, and up to 20 images (see the specs), or HTML5 assets.
  7. In the Ad Preview, you can see how your ad will look in Google Search Results, on the Google Display Network.
  8. In the Locations section, select “Enter Another Location,” and type in the name of the cities that your radio station reaches. Click “Location Options” to expand this section. For “Target,” select “People in your targeted locations,” and for “Exclude,” stay with the recommend option.
  9. Set your Language and daily Budget.
  10. In the Campaign Optimization section, decide who you want to focus on and what you want them to do. Most radio stations will want to focus on app installs, but some may wish to focus on an in-app action such as streaming the radio station. Talk to your mobile app developer for help setting this up so you can track it here.
  11. In the Bidding section, decide how much you’re willing to pay per app install.
  12. Set the Start and End (optional) Dates for your campaign. Note that Google does not let you set a maximum budget for your entire campaign. Instead, take the daily budget and multiply it be the number of days in your campaign.
  13. Click the “Save and Continue” button.

(If your campaign target is an iOS installation, you’ll need to take a couple of extra steps to track the app installations — follow the instructions or ask your app developer for assistance. If you are unable to complete this step, you will only be able to track installs of your Android app.)

Now your campaign is up and running! Over time, you can monitor it and Google will make suggestions for increasing performance.

I am a big believer that when radio broadcasters spend money on online advertising, they should do so with specific digital goals, not in the hopes of seeing a ratings bump from Nielsen. Driving mobile app installations is a great example of a quantifiable digital goal, and smart advertising can help you achieve it.

For more assistance on digital or social media, contact MAB Member Services at [email protected] or 1-800-968-7622.

Statewide Tornado Drill Set for 1 p.m. on March 27

Gov. Gretchen Whitmer has declared the week of March 24-30 Michigan’s Severe Weather Awareness Week.  Broadcasters and Emergency Management partners statewide are encouraging Michiganders to conduct a statewide tornado drill at 1 p.m. ET on Wednesday, March 27.

Broadcaster participation will take place with an EAS Required Monthly Test at 1 p.m. on March 27.  As with all RMTs, the test will remind the public that in the event of a tornado, severe weather or other emergency, official information would have followed the EAS tones.

Broadcasters are encouraged to run the alert as soon as possible following the reception of the RMT.  They are also encouraged to promote the test and their role in relaying important information to the public when severe weather strikes.  This can be done on-air and through websites and social media.

On a voluntary basis, Emergency Managers may conduct a test of warning sirens and other drills.  Broadcasters are encouraged to contact their local emergency management personnel to get specific details on activities happening in their communities.

Additional resources, tips for listeners and viewers and graphics are available here.

Thank you for your commitment to being preparedness leaders in the state and in your communities.

If you have any questions, please contact Dan Kelley at the MAB: 517.484.7444 or [email protected].