Tag Archives: Issue 46

WOMC-FM to hold Radiothon

WOMC_300On Thursday, February 2, CBS Radio’s WOMC-FM (Detroit) will be hosting a day-long radiothon to benefit Gleaners Community Food Bank in Detroit.

The station will be broadcasting live from the food bank from 6 a.m. to 7 p.m. and soliciting donations from listeners who then may become “Hunger Heros.”

All donors who pledge to make an annual commitment of $20/month or a one-time gift of $240 or more will become a “Hunger Hero” and receive an official 2017 104.3 WOMC Children’s Hunger Radiothon insulated tote bag compliments of your Michigan Dairy Farm Families. Each “Hunger Hero” helps provide 120 meals each month!


WXMI-TV Pays It Forward


On January 26, WXMI-TV/FOX 17 (Grand Rapids) and Consumers Energy presented the third annual Pay It Forward Awards Gala. This invitation-only lunch event was held at Frederik Meijer Gardens & Sculpture Park. Its purpose was to honor the 2016 recipients of the Consumers Energy Pay It Forward Person of the Month Award and announce the recipient of the Consumers Energy Pay It Forward Person of the Year Award. In addition, seven new Pay It Forward Person of the Year categories were introduced and awarded at the event.

WXMI-TV began its Pay It Forward initiative in November 2010. The goal was to highlight West Michigan citizens who give of their time, talent and treasure while expecting nothing in return. The initiative received so much positive feedback that the station decided to make it an ongoing campaign. Since then they’ve aired at least one story per week, highlighting people and organizations in West Michigan who pay it forward and make West Michigan a better place.

(L-R) Lisa Cober, Pay It Forward Person of the Year; Christian Frank and Janice Allen, WXMI-TV News Anchors.
(L-R) Lisa Cober, Pay It Forward Person of the Year; Christian Frank and Janice Allen, WXMI-TV News Anchors.

Award recipients were nominated by the public, the honorees recognized at the event included:

Consumers Energy Pay It Forward Person of the Year: Lisa Cober from Grand Haven

Pay It Forward Firefighter of the Year presented by FOX 17: Chief Alan Styles

Pay It Forward Police Officer of the Year presented by AmeriGas: Tino Reyes Jr.

Pay It Forward Charity of the Year presented by Kentwood Community Church: The Diaper Depot of Ascension Lutheran Church

Pay It Forward Healthcare Professional of the Year presented by Samaritas Senior Living: Julie Gortsema

Pay It Forward Teacher of the Year presented by Courtesy Chrysler Dodge Jeep Ram: Renne Wyman

Pay It Forward Veteran of the Year presented by Tom Stehouwer Auto Sales: Paul Potter

Pay It Forward Business of the Year presented by Howard Law Group: Gracie’s Bookstore

Pay It Forward is a very rewarding segment for us to produce,” Said FOX 17 News Director Brooks Blanton. “It’s important to highlight the many great people here in our community. West Michigan is fortunate to have so many giving people and we’re happy to use the voice we have to share these incredible stories and give selfless people the attention they truly deserve.”

The event was emceed by FOX 17’s Christian Frank and Janice Allen and included remarks from Dr. Donald M. Maine, Chancellor Emeritus, Davenport University and Brooks Blanton, News Director FOX 17.

Introducing the NEW Student Broadcasting Newsletter!

PrintCareer Fairs, Student Conferences, Awards Programs, Scholarships, Job and Internship Openings and more! The MAB Foundation does it all and we want to share that important information directly with students! That’s why we’re introducing a monthly newsletter that’s written by broadcasting and media students, FOR broadcasting and media students!

Don’t miss out on important updates from the MAB Foundation, sign up for our new MAB Foundation Student Broadcasting Newsletter TODAY!

Educators, please forward this to your students!


MABF Scholarship Deadlines are Quickly Approaching!

The Michigan Association of Broadcasters Foundation is excited to announce 2017 scholarship opportunities that are open to Michigan students!!

All scholarships assist in tuition and fees at a Michigan college or university, with ALL applications due to the MAB Foundation by Friday, February 17, 2017. All scholarships will be awarded during the Great Lakes Broadcasting Conference (GLBC) on Wednesday, March 8 in Lansing.

Here is what is available for Michigan students:

MAB Foundation Board Scholarship
“Friends of Bill Burton Scholarship”
The MAB Foundation Board is pleased to announce a college scholarship opportunity that is open to any student NOT receiving another MAB Foundation Scholarship in 2017.

The MAB Foundation board will award one $1,000 scholarship during the GLBC in March. This opportunity is open to any Michigan college student pursuing a career in a broadcast or media related field. Applications are due February 17, 2017 and winners will be announced in March.

Click here for information and application requirements.

MAB Foundation High School Scholarships
For High School Seniors ONLY – The MAB Foundation will once again offer two $750 scholarships to Michigan High School students! Don’t miss out on this opportunity!

This opportunity is open to any Michigan High School senior with plans to pursue a degree in a broadcast or media related program at a Michigan college or university. Applications are due February 17, 2017 and winners will be announced in March.

Click here for information and application requirements.

Station Sponsored Scholarship Program
Also available in 2017 for Michigan college students, is the Station Sponsored Scholarship Program, which is run through the MAB Foundation. These are one-time, $1,000 scholarships sponsored by a Michigan radio or television station and will be awarded on March 8 at the GLBC.

2017 Station Sponsored Scholarships:

  • Robert Race Broadcasting Scholarship
  • Midwest Communications Southern Michigan Broadcasting Scholarship
  • WXYZ-TV Broadcasting Scholarship

This opportunity is also open to any student NOT receiving any other MAB Foundation Scholarship in 2017. Applications are due February 17, 2017 and winners will be announced in March.

Click here for information and application requirements.

It’s Time to Round up some Summer Interns! Attend the GLBC Career Fair!

View More: http://benjamindavidphotography.pass.us/mabglbc2016Could your station use some extra help this summer? Do you need to recruit some young, talented, driven individuals? Then it’s time to sign your station up for the MAB Foundation’s most popular and highly attended career fair!

Your station should participate in this career and networking fair because it attracts students statewide that will offer your company different views, ideas and opinions! By attending this event, you’ll be able to prove that your station is seeking out a diverse group of new staff and interns throughout the state, which is great for your EEO File!

Wednesday, March 8, 2017
During the Great Lakes Broadcasting Conference & EXPO (GLBC)
The Lansing Center, Lansing MI
2:00 -3:30 p.m.

This event attracts hundreds of students and young professionals eager to meet with YOU and continue their career journey in the broadcast and media industries.

Please join us! Click here for complete vendor details.

Reserve your booth here: ONLINE REGISTRATION

Each booth is $275 and includes a co-sponsorship of the event. As a co-sponsor, you will be helping to offset the cost of the fair. As a participant, you will help to promote the event to your students, listeners and viewers by sharing event information prior to the day of the event. You can do this by airing your own PSAs, if you have a station, or by adding your involvement into any press promotion. Your assistance in promoting this career fair is vital to the success of the event. For stations, keep track of everything you air for your EEO records and send the MABF a copy of your affidavits.

Why Your Radio Station Should Use a Content Management System (CMS) for Its Website

Seth Resler
Seth Resler

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

By: Seth Resler
Jacobs Media Strategies

Last year, we rebuilt the Jacobs Media website from the ground up to enable us to execute the same type of Content Marketing strategy that we recommend to our radio station clients. This post is the second in a series explaining what we did and how your radio station can do the same thing. If you missed last week’s post, you may want to start by reading it first.

Last week, I explained how we determined the goals of the new Jacobs Media website. In case you missed it, those goals were to:

  1. Explain what Jacobs Media does to people who are unfamiliar with us
  2. Grow our email list
  3. Increase our web traffic

Once we figured out where we were going, the next task was to figure out how to get there. That starts with the website. It always does. To properly execute a Content Marketing strategy, you will need a website that makes it easy to create, publish, and edit content.

A Content Management System
A website that makes it easy to manage content is called, not surprisingly, a Content Management System (CMS). Your radio station will need a CMS website if it hopes to execute a successful Content Marketing Strategy.Here are the key features of a Content Management System:

  • It is easy to add, edit and delete content.
  • It allows you to have multiple users, each with a unique login username and password.
  • It allows you to assign roles with different capabilities to different users; for example, an Author may be able to create content but not publish it to the live site, while an Editor may be able to create and publish content.
  • It enables you to establish an editorial process; for example, one person may write a blogpost, then another reviews and a third publishes it.
  • It is optimized for search engines; in other words, it makes it easy for sites like Google and Yahoo! To include your content in its search results.
  • It makes sharing content on social media easy; for example, it allows you to add “social sharing” buttons to each blogpost.

wordpress-logo-150x150Why WordPress

There are a number of different CMS platforms out there, but one of the most popular is WordPress. WordPress is a free CMS that is used by about a quarter of the world’s websites. It offers a number of advantages for radio broadcasters:

1. It’s free.
WordPress is free to use. Out of the box, it comes with limited functionality, but you can add a number of “plugins” to it to enable it to do additional things. Just about anything you want to do, somebody else has probably built a plugin for it already. Some of these plugins are free and can be of questionable quality, while other plugins cost money but are well maintained and supported.

2. Developers are easy to find.
Radio stations tend to see a lot of turnover when it comes to web developers because developers often find that they can make higher salaries doing the same jobs in other industries. Because so many websites are built in WordPress, finding a new WordPress developer if yours leaves is not difficult — it’s a common skill.

3. It plays nice with all of your other digital tools.
WordPress can be easily integrated with a number of different online tools, from email service providers like Constant Contact and Mailchimp, to form builders like Formstack and Gravity Forms, to video hosting services like YouTube and Vimeo. You’ll want to combine multiple digital tools into a single coherent strategy, and WordPress will make that possible.

We chose to build our new site in WordPress for a few additional reasons:

  1. Fred has been blogging daily for over a decade in WordPress. By continuing to use WordPress, we would easily be able to export the blog from the old site and import it into the new site.
  2. By continuing to use WordPress, Fred would not have to learn a new system.
  3. I have a lot of experience building WordPress websites. While I am not a computer programmer by any stretch, I do know how to build a website with the goal of capturing email addresses in mind.

Keep in mind, while I highly recommend it, you don’t need to build your radio station’s website in WordPress to have a successful Content Marketing strategy. However, you will need to build in a CMS platform of some kind.

Question about your Content Marketing strategy? Contact me here.

For more assistance on digital or social media, contact MAB Member Services at [email protected] or 1-800-968-7622.

New “We Are Broadcasters” Spots Available

Stations_Only_Available_During_Disasters_th (1)Available to all broadcasters, NAB members or not.

The National Association of Broadcasters (NAB) has announced that new We Are Broadcasters spots are now available for download. The spots highlight why there’s a big difference between broadcast stations and other sources of information, reminding policymakers and audiences that when Americans seek a trusted news source they know they can always rely on our local radio and television stations.

Please download and air these new spots. All stations, not just NAB members, can access the spots at WeAreBroadcasters.com/Resources. Radio and TV spots are available in English and Spanish and in a variety of lengths.

NAB launched the We Are Broadcasters campaign in 2013 to educate legislators about the many ways their constituents rely on local broadcasters. To date, more than two million spots have been aired by stations. As NAB works to ensure a strong future for broadcasters with a new administration and Congress, support of this campaign will continue to make a tremendous difference in the policy battles ahead.

Working together, we are reminding legislators that local radio and TV stations are the pulse of our communities – delivering the news, emergency updates, weather and entertainment that are relevant to our lives.

If you have any questions, don’t hesitate to contact Sue Keenom or Michelle Lehman at the NAB.


WJBK-TV Shuffles News Anchors

WJBK-TV_300WJBK-TV/FOX2 (Detroit) has announced a new anchor lineup.

Amy Andrews has been promoted to weekday morning anchor. She’ll accompany Jay Towers on the FOX 2 Morning News.

Deena Centofanti and Maurielle Lue will team up to anchor The Nine.

Raj Roop will take Andrews’ place at 11 a.m. and Lue’s position on The Nine. Lue will continue anchoring from 4:30 to 6 a.m. weekdays and on weekend mornings with co-anchor Charlie Langton.

WJBK VP/News Director Kevin Rosenborough said “We are fortunate to possess a wealth of talent in our morning show lineup, Amy is a presence in the studio and a tireless community supporter outside the station. Her pairing with Jay Towers matches two of Detroit’s best broadcasters. Deena is known to a generation of metro Detroiters through her anchoring and insightful health reports and Maurielle’s polish and personality make her a powerful force on morning television and in social media.”


Bill Emkow Named WXYZ/WMYD-TV Digital Director

Bill Emkow
Bill Emkow

Bill Emkow has been named the new digital director for WXYZ/WMYD-TV (Detroit). Emkow is an innovative media executive with 19 years of experience growing audience engagement on multiple platforms.

Most recently, Emkow was the senior content strategist at the Detroit Free Press, where he created original social media content that generated revenue, including “Talkin’ Lions,” a weekly multimedia show on Facebook Live.

Emkow was also with MLive Media Group, developing and executing programming that increased digital audiences. From 2008 to 2016, MLive.com was the most popular local site in Michigan according to comScore. At MLive, Emkow worked as the director of sports, director of state news and editor-in-chief of MLive.com.

“Bill is a seasoned journalist and a creative thinker who brings tremendous experience in news and social media to the role of digital director,” said Mike Murri, vice president and general manager of WXYZ and WMYD. “We’re looking forward to having Bill on our team as we work to expand our digital footprint and engage viewers on all platforms.”

“I’m thrilled to join the talented team at WXYZ as digital director,” said Emkow. “I see a world of opportunity at Channel 7, and I have new ideas that I’m looking forward to putting into action as we develop new approaches to digital storytelling in metro Detroit and expand audience engagement.”

Emkow graduated from Michigan State University with a degree in journalism. He’s a history buff and a big fan of Detroit sports teams, especially the Tigers and the Lions.

Emkow started at WXYZ/WMYD on January 23.

Alpha Media Promotes Two in Saginaw

(L-R) Joby Phillips and Ray Storey
(L-R) Joby Phillips and Ray Storey

All Access reports that Alpha Media/Saginaw has promoted WCEN-FM Program Director/Afternoon Host Joby Phillips, taking on additional program director duties at sister station WGER-FM.

Phillips will retain his present WCEN-FM duties.

In addition, the company has named former WGER-FM afternoon host Ray Storey as Music Director/Morning Host for the station.  Before joining WGER-FM in 2010, Storey was an air talent for both WRCL-FM (Flint) and WKFR-FM (Kalamazoo).