Tag Archives: Issue 50

WFQX Launches MeTV in Northern Michigan

WFQXmetvMeTV, Memorable Entertainment Television, America’s #1 All Classic TV Network, launched today (March 1) in Northern Michigan, airing on WFQX-TV channel 32.2 (Cadillac). At this time, MeTV covers more than 90% of the country and has 100 affiliates.

MeTV’s library includes almost 100 series from Twentieth Century Fox Television Distribution, CBS Television Distribution, NBCUniversal Television as well as independent series owners and producers. MeTV’s line-up includes some of the most beloved television programs ever produced, including: M*A*S*H, Perry Mason, The Bob Newhart Show, I Love Lucy, Gunsmoke and the original Star Trek and Hawaii Five-O series.

“We’re thrilled to introduce MeTV to our viewers here in Northern Michigan”, said Alex Bolea, Owner of Cadillac Telecasting. “MeTV’s library of TV classics allows us to provide our viewers with the some of the most popular and enjoyed shows ever on television.”

For schedule highlights, viewers may check their local listings or visit www.metvnetwork.com.

MeTV, Memorable Entertainment Television, launched nationally in December 2010, is owned and operated by MeTV National Limited Partnership.

The Dreaded “Got-a-minute?” Meeting

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

Chris Lytle

By: Chris Lytle, Content Developer

Special for MAB members:

Chris is giving away his “Supercharged Sales Management” video. An Australian consultancy commissioned it for a video keynote a couple of years ago. Take a look at it here

How long is a “Got-a-minute?” meeting in your office? I’m guessing it’s more than a minute.

Shoot, I remember a “Got-a-second?” meeting that lasted an hour and a half!

Salespeople ask you for a minute whenever they have a fire for you to put out for them.

Could it be that you’ve trained salespeople you’re willing to do their firefighting for them.

Why not? After all, you know more than they do and you’re their boss.

Here’s why not.

Your real job is developing your salespeople so they can do their jobs better.

Yes, developing people takes a lot more time on the front end. As a sales manager, the quick and easy thing for you to do is this:

• Give people the answers to their questions.
• Solve their problems for them.
• Put out the fire.

Then, move on to your next “Got-a-minute?” meeting.

This can go on all day.

And it probably will unless you change your approach.

Developing people starts with your willingness to coach.

Chris Lytle’s Critical Rule of Coaching is to ask at least seven questions before you give an answer.

“But, Chris, I don’t have the time to ask seven questions,” you say. “There are salespeople lined up at my door waiting for me to fix things for them.”

You have to make the time.

Coaching builds loyalty. To ask seven questions, you have to quiet your mind and listen to people.

When people feel listened to and not judged, they become more confident and committed.

Because people rarely resist their own ideas.

And you cannot possibly ask seven questions in a row unless you really are listening.

“You can’t influence someone’s thinking until you know what they’re thinking.” The late Norm Goldsmith said this to our Leadership Institute participants every session.

You won’t know what someone on your sales team is thinking until you ask.


That’s your signal that you have an opportunity to develop someone.

Reprinted by permission

MABF Career Sessions at GLBC 2017!

This year, the MAB Foundation is happy to present a number of sessions for student broadcasters on Wednesday, March 8.

Of course, no matter how long you’ve been in broadcasting, you’re also welcome to attend!

10:00 a.m. – 11:00 a.m.
“Connecting the Dots: How Social Media, Blogging, and Podcasting Fit Into A Station’s Digital Strategy”

Presented by Seth Resler, Jacobs Media
Facebook? Twitter? Search engine optimization? Google Analytics? With so many new tools available to broadcasters, it’s easy to feel overwhelmed. In this student-focused session, Seth Resler, Digital Dot Connector for Jacobs Media Strategies, will show you how stations bring all of their different digital tools together in a single coherent strategy that impacts the bottom line.

11:30 a.m. – 12:30 p.m.
“Picking the College that is right for YOU!”
Jennifer Williams, Beasley Broadcast Group (Moderator)
Panelists include: Allison Newman, Grand Valley State Alumni; Geneva Bass, Central Michigan University; Ilene Gould, Michigan State University; Katie Grinnell, Western Michigan University; and Audrey Wierenga, Cornerstone University
Are you trying to decide if the broadcast industry is where your future lies? Are you a future television or radio star but are not sure which college program will best develop and grow your talent? Then you need to attend this session! Young adults will discuss their college experiences thus far and the opportunities their school broadcasting programs can offer YOU!

  • Which college programs offer hands-on classes?
  • What types of internship programs and requirements are offered at the major Michigan broadcasting programs?
  • What scholarship opportunities does each school offer?
  • Which colleges have the best new-grad hire rates?

Come prepared with your questions and concerns and learn directly from young adults that were faced with the decision of which broadcasting program to choose not too long ago.

12:30 p.m. – 2:00 p.m.
“Main Luncheon & Michigan Student Broadcast Awards Ceremony”

2:00 p.m. – 3:30 p.m.
“MAB Foundation Career Fair & Student Networking Event”
Meet with stations, schools and media organizations from around Michigan all in one place, at one time! See all of the organizations represented and learn more about them BEFORE you arrive! Click HERE for the Virtual Fair.

Plan now to attend to learn more about your future in the ever-changing, ever-exciting world of broadcast media! Plan now to attend and advance your career today!

What to bring:

* Copies of resumes with contact information.
* Samples of work, audio and/or video clips.
* A positive attitude.
* Dress to impress.

Click here to see what companies will be there at: GLBCCareerFair

The Robinson Report – Hire Smart

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

Kevin Robinson will be speaking at this year’s Great Lakes Broadcasting Conference (GLBC), March 7-8, 2017 in Lansing.  Kevin will present two sessions: “Coaching The Coaches” and “#Branding – in a Social Media Age.”  More information here.

KevinRobBy: Kevin Robinson
Robinson Media

“Your talent determines what you can do. Your motivation determines how much you are willing to do. Your attitude determines how well you do it.” – Lou Holtz

If you are a Brand Manager, building talent is much like casting and directing a movie.

You MUST have the vision in your head to complete the picture!

It is documented that up to the cost of replacing an employee is 2 ½ times the person’s salary.

Stop right now and do a web search on job interviewing.

You will discover thousands of websites on how to ‘rock’ the interview.

Quality interviewing is an art – but can be learned.

But before you get there, do your homework.

The Basics


For the position, insure the candidate is qualified for the opening – many make the mistake of ‘they can nearly do the job – we’ll train them to do the rest.’

Work Ethic

Media is like White Castle – we never turn off our grills. Your candidate must understand that uneven and a high hour count is part of what we do.


Hire attitude over talent with like experience. An ambitious attitude can make up for talent shortcomings – the reverse can be cancerous.

Good People

Identify those individuals who have a strong moral compass and can compliment your mission – not disrupt it.

The Law of Three

Three Candidates

• After weeding the piles of resumes, identify at least three qualified target candidates.

Three interviews

• Before the candidate visits, conduct three thorough phone interviews.

Three people

• Enlist at least TWO other leaders to interview the candidate – everyone has different styles – these styles will bring out different qualities in the candidate.

In our world of the impersonal job solicitation, intimate and personal contact will build your team’s most important, non-duplicatable asset.


Kevin Robinson is a record-setting and award-winning programmer. His brands consistently perform in the Top 3 of the target – often times as the list leader. In his 35 years of radio, he’s successfully programmed or consulted nearly every English language radio brand. Known largely as a trusted talent coach, he’s the only personality mentor who’s coached three different morning shows on three different stations in the same major market to the #1 position. His efforts have been recognized by Radio & Records, NAB’s Marconi, Radio Ink, and has coached CMA, ACM and Marconi winning talent. Kevin lives in St. Louis with his wife of 30 years, Monica. Reach Kevin at (314) 882-2148 or [email protected].

FCC Filings: Class A TV Station in Detroit Sold for $2M

TCT_300On February 17, an application was filed with the FCC to transfer the license of WDWO-CD (Detroit) from Locuspoint WDWO Licensee, LLC of Plesanton, California to religious broadcaster TCT of Michigan, Inc.

TCT is also known as Tri-State Christian Television.  The purchase price of the station was listed as $2 million.

WDWO is listed as an affiliate of TCT programming.  In Michigan, TCT presently owns WTLJ-TV (Muskegon), WAQP-TV (Saginaw), WJGP-LD (Kalamazoo) and WLNM-LD (Lansing).  The comany also owns other stations around the country.

In another FCC filing, Zamora Broadcast Systems, Inc. has applied to modify the construction permit of FM translator W240DL (Dearborn) to specify operation on 107.9 Mhz.  The translator will be a fill-in translator for WDTW-AM, also licensed to Dearborn.

CBS Radio’s WYCD in the News Again!

WYCDLast week, your MAB News Briefs shared the story that WYCD-FM (Detroit) Program Director Tim Roberts was named one of America’s Top Country Program Directors by RadioInk.  But there’s been more news!

Since then, the Academy of Country Music (ACM) unveiled (2/22) its winners in the Station of the Year and On-Air Personality of the Year categories…..and WYCD’s Rob Stone and Linda Lee were tied for Major Market On-Air Personality of the Year (or, in this case “personalities”).

And, if that wasn’t enough, on February 23, CBS Radio announced that it has promoted WYCD Program Director Tim Roberts to Vice-President/Country Programming,  In his new role, Roberts will oversee the company’s country-formatted stations nationwide.

The MAB congratulates Debbie Kenyon, Tim Roberts and the WYCD staff.

Gonzalez Joins WLEN-FM

Ashley Gonzalez
Ashley Gonzalez

Lenawee Broadcasting’s WLEN-FM (Adrian) has announced that Ashley Gonzalez has joined its staff. 

Gonzalez, an Adrian native, will be an integral part of the advertising, marketing and promotions department at the station.

She most recently worked at County National Bank and First Federal Bank in Adrian. Gonzalez has a bachelor’s degree in business from Siena Heights University and a master’s degree from Loyola University of Chicago.

Mike Talik Named WXYZ-TV/WMYD-TV Digital Sales Manager

Mike Talik
Mike Talik

WXYZ-TV and WMYD-TV (Detroit) have named Mike Talik as Digital Sales Manager. Talik has been a digital strategist with WXYZ, the ABC affiliate in Detroit, since April 2016. He has helped grow the sales team’s digital knowledge and has assisted in developing innovative solutions for the station’s advertising partners.

“I look forward to building on our success and continuing to turn WXYZ and WMYD into digital powerhouses, both locally and throughout the country,” said Talik. “I believe we can lead the market by providing our partners with creative solutions that will help them grow their businesses.”

Before coming to WXYZ, Talik worked for the MLive Media Group as an account manager. He helped grow the real estate/recruitment sales team into one of the highest-producing teams in the company.

“With Mike leading our digital sales effort, I look forward to great success and serving our clients at the highest level,” said Mike Murri, WXYZ and WMYD vice president and general manager.

Talik was born and raised in Ann Arbor, Michigan, and is a graduate of Michigan State University. Talik began his new role this week.

WJBK-TV’s Ron Savage Passes

The MAB is sad to announce that longtime WJBK-TV (Detroit) anchor and reporter Ron Savage passed away this past Saturday, February 25.  He was 63 years old.

Savage suffered a heart attack during training exercise with the Milford Fire Department where he volunteered.

WJBK-TV (Fox 2) General Manager, Mike Renda released this statement: “We are shocked and saddened to hear of the passing of our colleague Ron Savage. Ron was a shining example of an individual who gave everything he had to his family, community and to Fox2. He was a consummate professional serving as both our weekend anchor and late evening reporter. Our thoughts and prayers are with his family and friends at this difficult time.”

“FOX 2 and the community have suffered an immeasurable loss,” said vice president and news director Kevin Roseborough. “Ron’s ceaseless positive energy and larger than life personality meant so much to so many. He was a skilled reporter and anchor, a trusted colleague, and anyone who knew Ron had an appreciation for his booming voice and laugh. You couldn’t help but smile when you were around him.”

An EMMY Award-winning journalist, Ron co-anchored Fox 2 News Weekends with Amy Lange. He produced Michigan’s Most Wanted segments, highlighting crimes that needed to be solved. Police say more than 1,000 dangerous fugitives have been arrested from tips from FOX 2 viewers.

Aside from his hard work at the station, Ron served his community as a volunteer firefighter and EMT with the Milford Fire Department.

Visitation will be held Wednesday, March 1, from 1 p.m. to 9 p.m. at Lynch & Sons funeral home in Milford. Another visitation will be held Thursday, March 2, from 11 a.m. to 4 p.m. at St. Mary Catholic Church in Milford, followed by a 4 p.m. funeral mass.

Memorials may be made in his name to The Ronnie Savage College Education Fund, with checks payable to Ronnie Savage, c/o Lynch & Sons, 404 E. Liberty St., Milford, Michigan 48381.


Meet your lawmakers – Attend the MAB Legislative Reception!

View More: http://benjamindavidphotography.pass.us/mab--glbc-2014Over 40 Michigan legislators and staff have already RSVPd to attend the MAB Legislative Reception on March 8 from 5:30 p.m. – 7:00 p.m. at the Lansing Center. They are coming to see you – their constituents! Please make plans to attend and/or make sure that someone from your station is represented. Michigan lawmakers affect our industry when it comes to the issues of taxes, FOIA, public notice reform and drone use regulations. Don’t miss this chance to connect with your legislators! There are over 40 new state representatives this legislative session who will make decisions that will affect your bottom line.

You can help by personally calling your legislator and telling him/her that you will be attending and you hope to see them there. List of lawmakers and their contact information can be found here.

We look forward to seeing you at the MAB Legislative Reception!