The Michigan Association of State Universities (MASU) launched a campaign with the goal of increasing higher education enrollment. The campaign, which is slated to run two years, includes radio and television advertising as well as online ads and is targeted to communities that have lower rates of enrollment.
The group is promoting both opportunities for financial assistance and the career possibilities of getting a degree.
The Assocation website is here.
See an news story on the advertising campaign from WILX-TV here.